Business Marketing Ch.15-Ch.19
Which of the following statements is true of buying decisions?
Print advertising may be used for high-involvement purchase decisions.
Golacande is a popular candy shop. It sells 350 candies each day and each candy costs $1.50. In this scenario, the daily revenue of Golacande is _____.
$525- Price * units
Identify a true statement about sales force training.
Conducting job training in the field via a live sales call provides real world experience for a trainee.
According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums?
Critics
Marla, a 55-year-old woman, wants to stay in touch with her son, who is away at college. She also hopes to connect with some of her high school friends. In this case, which of the following is Marla most likely to use for this purpose?
Advertisements of Brita LED Lightings are in the form of comparative advertising to emphasize the benefits of using LEDs over CFLs. The ads emphasize that Brita's LEDs cost less than CFLs or other brands' LEDs, last longer, consume lesser energy, and need to be replaced fewer times than CFLs. In this case, which of the following advertising appeals is used in these ads?
Profit
_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.
Promotion
_____ is the quantity of a product that will be offered to the market by a supplier at various prices for a specified period.
Supply
Megan subscribes to various RSS feeds to gather information about her favorite topics. She participates in online surveys and votes for Web sites online. As a social media user, Megan can be characterized as a _____.
collector
Robin and his friends developed a low-cost antivirus software with superior ability to protect computers from the latest viruses and malware. They printed flyers and distributed it in their neighborhood. The flyers, though very informative, were full of computer jargons, and a majority of the target audience was not able to understand it. In the context of the communication process, the given scenario exemplifies a failure in _____.
decoding
Which of the following strategies can be used by a firm that uses a pull strategy?
Offering heavy sampling and introductory consumer advertising
Max is a loan officer at a bank. When he talks to prospective clients, he pays attention to their facial expressions to gauge whether they are interested or not. He then modifies his pitch as required. In the context of the communication process, the facial expressions of the client are an example of _____.
feedback
Emma is a professional jewelry designer. Sometimes, she hosts giveaways on social networking Web sites that allows people to post only 256-character-long posts. In this scenario, the social networking Web site that Emma uses is most likely a _____.
microblog
Robin is a job consultant. He is very active on social media Web sites and staysconnected with his friends and other acquaintances; his connections are vital for generating leads for his consultancy. In the given scenario, Robin is engaged in _________.
networking
Nureno Automobiles is launching a new electric car, Gepard. The ad campaign of Gepard includes a series of television ads that give detailed information about the car and enumerate the benefits of driving an electric car. The ad campaign of Gepard is an example of ________.
pioneering advertising
Which of the following is a difference between an attribute and a benefit of a product?
An attribute is simply a feature of a product, while a benefit is what consumers receive by using a product.
Which of the following is part of defining the sales goal of a company?
Assigning quotas to salespeople
Which of the following is an example of unmeasured media ad spending?
Catalogs
Justin has created his profile on a couple of social networking Web sites. However, he does not visit these Web sites often as he remains busy with his coursework. As a social media user, Justin can be characterized as a(n) _____.
joiner
Pedro owns the only silver jewelry shop in a small rural neighborhood. He sells his products at double their cost. Pedro's practice is known as _____.
keystoning
_____ is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.
Bait pricing
Which of the following is a similarity between trade sales promotion and consumer sales promotion?
Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
_____ is a method of determining what sales volume must be reached before total revenue equals total costs.
Break-even analysis
Which of the following is included in the second stage of creating an effective social media plan?
Building relationships and awareness
Which of the following scenarios exemplifies a customer-centric model?
Candace customizing her homemade beauty products for three different spas
_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group.
Customer relationship management (CRM)
_____ does not change as output is increased or decreased.
Fixed cost
_____ is a price tactic in which different customers pay different prices for essentially the same merchandise bought in equal quantities.
Flexible pricing
_____ seeks to convert an existing need into a want or to stimulate interest in a new product.
Informative promotion
Which of the following statements is true of sales promotions?
It complements advertising by yielding faster sales responses.
Which of the following statements is true of crowdsourcing?
It describes how the input of many people can be leveraged to make decisions that used to be based on the input of only a few people.
Which of the following is an advantage of using cost per contact to determine the media mix for a product?
It enables an advertiser to compare the relative expenses of specific media vehicles.
Identify a true statement about an advertising campaign.
It extends for a defined period of time.
Which of the following is true of simple break-even analysis?
It ignores the demand for a product.
Which of the following statements is true of pioneering advertising?
It offers consumers in-depth information about the benefits of the product class.
Which of the following statements is true of social commerce?
It relies on user-generated content on Web sites to assist consumers with purchases.
In the selling process, which of the following is true of the needs assessment of prospective clients by salespeople?
It requires the salesperson to know regulation and legislation that affect the industry.
Rubina is an amateur chef. She regularly blogs about food and posts cooking tutorials on YouTube. As a social media user, Rubina can be characterized as a _____.
creator
April is a cosmetologist. She frequently buys beauty products and reviews them on various style and grooming forums online. As a social media user, April can be characterized as a _____.
critic
At a local supermarket, Linda saw a box of plant fertilizer that was retailed at $25 but was marked down to $20.99. Given this information, $20.99 is the:
price
Edithy Choc is a milk chocolate brand that is retailed at $10 per slab. Fred is a shopkeeper whose business isn't doing too well because of the competition from a nearby supermarket. So, he marks down each chocolate slab in his shop to $8 to draw in more customers. According to this scenario, $8 is the _____.
price
Kriyoto Inc. is a manufacturer of printers, scanners, and other office equipment. It announced a cash refund for corporate purchases in quantities more than ten. Rick purchased 20 color printers for his office from Kriyoto during this sale. To avail the cash refund, he had to mail in a proof of purchase, purpose of purchase, proof of his company's legality, and his cash register receipt. In this case, Rick has received a:
rebate
Advent Automobiles Inc. launches a new sport utility vehicle (SUV). It develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features. In the context of the communication process, Advent Automobiles Inc. is the _____.
sender
Ellora Cosmetics, an online cosmetics store, encourages its customers to post reviews of the products they buy on its Web site. The owner of the brand believes that customer reviews help consumers make an informed decision about what to buy. In the given scenario, this practice of Ellora Cosmetics is known as _____.
social commerce
Sabina likes to watch videos online and read blogs. She often visits various Web sites but has not yet created a social media profile for herself. As a social media user, Sabina can be characterized as a(n) _____.
spectator
Which of the following is a combination of sales automation and Internet technology that some marketers are using in an effort to enhance customer satisfaction and bring in more business?
Automated e-mail follow-up marketing
In the context of media scheduling, which of the following is an example of apulsing media schedule?
A clothing store advertising more often during the holidays
Pete is the owner of a range of homestays in Carmen Islands. He advertises heavily every other month in order to maintain the visibility of his business. Which of the following types of media schedule does the given scenario exemplify?
A flighted media schedule
_____ is the channel used to convey a message to a target market.
A medium
Brandont Inc., a machinery manufacturing company, noticed that it was receiving fewer orders than usual. In order to maximize profits with its existing few orders, it attempted to reduce costs by operating more efficiently. In this scenario, which pricing objective did Brandont Inc. employ?
A profit-oriented pricing objective
Nikki owns a small plant nursery. Every spring, when people start planting their gardens, she frequently advertises in the local newspaper. In the context of media scheduling, which of the following types of media schedule does the given scenario exemplify?
A seasonal media schedule
The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.
AIDA model
_____ is the ability of an advertising medium to reach a precisely defined market.
Audience selectivity
Tread Inc. is the market leader for sports shoes in the subcontinent of Gavon. Though the brand has not introduced any new product lines over the past decade, its signature products enjoy a high demand and have always remained popular. According to the concept of advertising response function, which of the following should be Tread Inc.'s advertising strategy?
It should spend proportionately less on advertising than on a newer line.
_____ involves determining the recognized need, buying power, and receptivity and accessibility of a sales prospect.
Lead qualification
Threads Inc., an apparel manufacturing company, employs personal selling to market goods. Its employees handcraft products that are then marketed by a professional team. In this case, which of the following strategies can be adopted by Threads Inc.?
Making planned presentations to prospective buyers
Which of the following statements is true of traditional selling?
Minimal effort is placed on asking questions to identify customer needs.
Which of the following makes it necessary for salespeople to conduct thorough and continued follow-up with the clients?
Most businesses depend on repeat sales, which depend on follow-up by the salesperson.
_____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.
Negotiation
_____ is using friends, business contacts, coworkers, acquaintances, and fellow members in professional and civic organizations to identify potential clients.
Networking
_____ are independent and not associated with the marketing efforts of any particular company or brand.
Noncorporate blogs
_____ is designed to stimulate a purchase or an action.
Persuasive promotion
Which of the following statements is true of price lines?
Price lines enable a seller to reach several market segments.
_____ is a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events.
Product placement
SuperPure, a multimillion-dollar bottled water company, donates regularly to various environmental organizations. It periodically issues press releases outlining the latest environment-friendly methods used in its plants. The customers of SuperPure feel good to be associated with the brand name. Which of the following elements of the promotion mix does SuperPure's effort exemplify?
Public relations
_____ is the element in the promotional mix that evaluates people's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance.
Public relations
_____ is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships.
Relationship selling
Short message service (SMS) is different from multimedia messaging service (MMS) in that:
SMS does not allow the attachment of images, videos, and ringtones to text messages, while MMS does.
_____ consists of all marketing activities that stimulate consumer purchasing and dealer effectiveness.
Sales promotion
Which of the following processes is used in social media monitoring?
Sentiment analysis
Glenda, a sales representative for Revo Appliances Inc., had to deliver a presentation on her company's latest offering: an innovative food processor. Her target clients were senior managers and chefs from a reputed restaurant. After her presentation, Glenda faced tough objections from her clients who were skeptical about the product's necessity and usefulness. As a good salesperson, how should Glenda respond to this situation?
She must consider the objections as a legitimate part of the purchase decision.
_____ is a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.
Social commerce
_____ is a promotional element with a very low cost per contact.
Social media
Nerissa owns a shop that sells a wide range of souvenirs. Her suppliers also service most of her competitors. Therefore, she prices her products in the same range as that of her competitors. Which pricing objective does Nerissa follow?
Status quo pricing
Which of the following changes has been brought about in advertising because of the influence of social media?
The audience is often in control of the message, the medium, the response, or all three.
During off-season, the Rues Hotel offers a 25 percent reduction on its rooms to attract guests. Given this information, which of the following is illustrated in this scenario?
The use of price as a promotional tool
Which of the following is true of products in the introductory stage of their life cycle?
Their prices are usually set high.
Which of the following statements is true about yield management systems (YMS)?
They are used to make profitable use of the unused capacity of perishable goods.
Which of the following statements is true about shopping bots?
They search the Web for the best price for a product.
Duski, a very expensive brand of clothing and accessories, promotes its products by using advertisements that feature beautiful women clothed in its brands. Given this information, which of the following advertising appeals is used by Duski?
Vanity and egotism
Wennel Inc., an animal welfare organization, uses its Facebook page to advertise its products to veterinarians, cat food providers, and care takers. In this case, which of the following statements is true of Wennel Inc.?
Wennel Inc. forges deeper relationships and builds brand loyalty through social media.
Which of the following is a difference between a push and a pull strategy?
Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.
New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because:
a certain minimum level of exposure is needed to measurably affect purchase habits.
Nathan is a dance teacher. He has a tendency to raise one eyebrow when a student makes an error in his or her routine. His students are aware of this quirk and know when it is their cue to correct their movements. In the context of the communication process, Nathan's facial expressions are an example of _____.
a channel
Frank, a restaurant chain's social media manager, wants to conduct an online contest to promote his restaurant. He conducts the contest on a social networking site that allows people to post only 140-character-long updates. In this context, Frank is using -_____ to conduct the contest.
a microblog
Question 231 / 1 pts Madison is a salesperson in an insurance company. Her target is to achieve sales worth USD 15,000 per month or generate at least 15 new accounts. The sales target assigned to Madison is referred to as ________.
a quota
At a price of $2,000 per unit, the demand for Ranger 60 mountain bikes from Cloyd's Inc. is 300 units, which is same as the number of bikes manufactured every year. If the marketing managers at Cloyd's Inc. decide to sell each bike at a price lower than $2,000 per unit, _____.
a shortage of bikes will be created
Smithy Writing Implements has launched a range of markers with gel inks that show up brightly on dark surfaces. The pens have special writing tips and specially designed caps to prevent the ink from drying. The ad campaign for the pens, however, focuses only on their capability to write on dark surfaces as this feature is not offered by any of their competitors. In the given scenario, this feature is an example of _________.
a unique selling proposition
Dynamic pricing is used to:
adjust prices over time to maximize a company's revenues.
In personal selling, costs of promoting a product or service can be controlled by:
adjusting the size of the sales force in one-person increments.
Inelastic demand is a situation in which:
an increase or a decrease in price does not significantly affect the demand for a product.
In the context of the effects of advertisements, humorous advertisements:
are effective at shaping attitudes when consumers already have a positive image of an advertised brand.
Personal selling is more important than advertising and sales promotion if the products being sold:
are technically complex.
Heather is the owner of a wedding boutique. She frequently places ads in bridal magazinesin order to reach her target market. In the given scenario, the ability of the bridal magazines to reach the relevant market is referred to asits __________.
audience selectivity
Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. On the basis of the data, the firm customizes its products and servicesaccording to the needs of the appropriate customer segments. This is an example of effective _____.
campaign management
Raul Insurance Inc. provides customized insurance plan options to corporate customers at highly competitive prices. Its representatives meet the customers individually to answer their queries. Later, the firm administers questionnaires to get feedback from the customers about the insurance plans. It also collects data from the companies to gauge the success of the plans. In the given scenario, Raul Insurance Inc. is involved in ________.
campaign management
When there are many substitutes available for a particular product, consumers:
can easily switch from one product to another.
A _____ is a price reduction offered to a consumer, an industrial user, or a marketing intermediary in return for prompt payment of a bill.
cash discount
George works in the loan department of a bank. He acquires contact details of people from yellow page listings and calls them to enquire about their loan requirements. In the given scenario, George is engaged in ________.
cold calling
Olivia recently opened a salon. She strategically priced her salon's services slightly lower than that of other popular salons in the neighborhood. Subsequently, she handed her customersa flyer that listed the prices of various services that she offered in her salon. It also listed the prices charged by two other salons in the area for the same services. The given scenario exemplifies _________.
comparative advertising
Unlike even-numbered prices, odd-numbered prices:
connote a bargain.
Marina, a professional blogger, freelances for a hobby store. She regularly posts product reviews for the store. She also liaises with the marketing team to promote the store's latest products. Marina's blog is an example of a _____.
corporate blog
Caitlin wanted to hire a graphic designer for her new company's design team. Instead of calling qualified candidates for interviews, she threw a challenge on the company's Facebook page asking people to design an attractive logo. She offered the job to the winner of the challenge. Caitlin's method of hiring is an example of _____.
crowdsourcing
Trip Tech, a vacation planning Web site, encourages its customers to give suggestions to improve its user experience. The marketing team of the firm works with the programming team to incorporate these changes. In the given scenario, Trip Tech is engaged in _____.
crowdsourcing
Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. It rewards the regular customers by giving them gift coupons and cash prizes. This is most likely an example of a(n) _____ system.
customer relationship management (CRM)
Effective sales management begins with:
determining sales goals.
Doodle Inc., a renowned interior design services company, tries to increase its customer base through Web presence. It regularly posts its interior decorations on its Web site, and its followers can review the designs, suggest changes, and recommend the company to their friends. This results in electronic word of mouth advertising. Doodle uses social media as a(n) _____.
earned media
When Melanie posted a review of the new Mantle phone on her tech blog, one of her followers tweeted about the review and shared the post on his Facebook page. The tweet and the post went viral, and the phone got a lot of publicity. This is an example of _____.
earned media
Unlike traditional methods of personal selling, relationship selling:
focuses on maintaining a loyal relationship between a salesperson and a customer.
Thomas is a salespersondealing with coffee vending machines. After supplying the machines, he ensures that the organization's staff is trained on how to use and maintain the machines. He periodically calls the organization to check if the machines are performing as expected. In the context of the given scenario, Thomas is involved in _________.
follow-up
While recruiting the sales force, sales managers prefer salespeople who:
get their point across confidently without being overbearing or aggressive.
Firms use competitive or brand advertising when a product enters the _____ of the product life cycle and other companies begin to enter the marketplace.
growth stage
If the goal of the promotion plan is to improve the image of the company or the industry, _____ may be used.
institutional advertising
The ad campaign of Ivre, a beer company, focuses on promoting responsible drinking. The company airs short ads on television appealing to the public to drink responsibly and always designate a driver. The ad campaign of Ivre exemplifies _________.
institutional advertising
Pioneering advertising is heavily used during the _____ of the product life cycle.
introductory stage
A difference between paid media and earned media is that unlike paid media, earned media:
is created when people talk and share content on social media.
Andrew is a salesperson at an electronics store. He has been tasked with looking into client purchase records to get their contact details. He will use this information to mailthem pamphlets that describe the latest offers at the store. In the given scenario, Andrew will be engaged in _________.
lead generation
Laelle Inc., a leading manufacturer of industrial air conditioners, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested in the new air conditioner, the company has sent out pamphlets to many firms along with its contact details for anyone interested. This scenario illustrates _____.
lead generation
Roar Bros., a beverage manufacturing firm, has recently launched a new energy drink. To make consumers aware of the new drink and to stimulate their interest in it, the managers at Roar Bros. want to use owned media to promote their new product. In this case, the managers at Roar Bros. will most likely:
make short commercials for the energy drink and upload it on YouTube.
Twitpic, Flickr, and Photobucket are all examples of:
media sharing sites.
A proper promotional mix is one that:
meets the needs of a target market.
Michael is the managing director of Centaurus Communications, a smartphone marketing company. When his media planning team suggested placing an advertisement on a billboard on the busiest route in the city, he rejected the idea. He felt that there were too many billboards on that route, and Centaurus's advertisement might not get noticed. In the given context, billboards have a high ________.
noise level
Adequate distribution for a new product can often be attained by:
offering a larger-than-usual profit margin to distributors.
Robert is a salesperson at Sepia Furnishings, a mattress store. He is knowledgeable about the products and helps customers understand technical differences between the various models of the mattresses. If the customers look convinced, he encourages them to lie down on the mattresses and try them. In the given scenario, Robert is engaged in _____.
personal selling
Dernz Inc., a food manufacturing company, markets tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Dernz's ketchup instead of other brands' ketchup. In this scenario, Dernz Inc. must employ _____.
persuasive promotion
Buzz, a social media metric, is based on:
posts and impressions, by social channel, by stage in the purchase channel, by season, and by time of day.
If an advertiser wants to enhance the sales of a specific good or service, _____ should be used.
product advertising
Severallest, a supermarket, ran into losses in the last financial year and its management wanted to ensure that it did not happen again this year. Therefore, the firm laid off several employees and introduced a customer loyalty program in which loyalty cardholders could earn points on each purchase. In this scenario, Severallest aimed at achieving _____.
profit maximization
Diffusion Research Company specializes in conducting market research for various firms. When it receives proposal for a new research, its management first estimates the cost of conducting the research and delivering the final research report. The management, then, attempts to reduce the costs through efficient operations. It also tries to maximize revenue by satisfying its customers' requirements.In this case, Diffusion Research Company uses a _____ pricing objective.
profit-oriented
Unlike magazine advertising, radio advertising:
provides maximum flexibility.
Wild Plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. The series received wide coverage in newspapers and on television, which created awareness about Wild Plus and led to a large viewership. Wild Plus engaged in:
public relations.
A _____ requires a manufacturer to focus its promotional efforts on end consumers.
pull strategy
A _____ is a price reduction offered to buyers buying in multiple units or above a specified dollar amount.
quantity discount
A sales manager at Guilden Corporation, a manufacturer of consumer durable goods, instructed his new salesperson, Rita, to sell five flat screen televisions per week. He informedher that, in addition to this, she is also expected to identify ten potential customers. These instructions given to Rita are referred to as _____.
quotas
A difference between interpersonal communication and mass communication is that:
reception level is high in interpersonal communication, whereas it is low in mass communication.
Mandy's Inc. is a well-known supplier of industrial goods. While selling goods, it provides personalized benefits to each customer. It focuses on developing trust over time instead of one-time sales. This is an example of _____.
relationship selling
Natasha is an investment banker. She works closely with her clients to arrive at satisfactory investment plans. Most of her clients are loyal to her, and they trust her implicitly. Natasha's approach in the given scenario is an example of _________.
relationship selling
Megan owns a popular café. Although the café has many loyal customers who love the coffee and sandwiches, Megan frequently advertises in the local newspapers and on the radio. This is an example of _____.
reminder promotion
Stone Restaurant, a newly opened restaurant, was unable to attract a lot of customers. Since the owner of the restaurant had to pay the loan amount that he had taken to start the restaurant, he decided to implement a strategy that would help him attract more customers. He offered about 20 percent discount on all the dishes on the menu on weekends. This strategy, he thought, would help him earn enough to be able to make the loan payment. In this case, the owner's pricing objective can be classified as:
sales maximization.
Beberse, a soda company, launched iced teas in exotic flavors. The drinks did not do very well in the first couple of months after the launch. The management decided to give out free samples of the iced teas in strategically chosen spots in large shopping malls. This gave the shoppers a chance to sample the drinks before buying them. In the given scenario, the management's decision to give free samples is an example of _____.
sales promotion
Heeldom is the only footwear shop in the coastal town of Freccarosia. However, it sells footwear at consistent prices that gives it a reasonable margin over its costs and overheads. In this scenario, Heeldom most likely bases its pricing policy on the pricing objective of _____.
satisfactory profits
Kelly's Kitchen, a restaurant, strives to improve its customer service and makes sure that its customers enjoy the food and ambience at the restaurant. The restaurant has a team that monitors and assesses customers' opinions about the restaurant on popular food review sites. This scenario illustrates _____.
social media monitoring
Ruby is the social media manager of a hair salon. She connects with the salon customers through social networking Web sites. She also uses various online analytics tools to gain insights about the salon customers and track their views. In the given scenario, Ruby's actions are an example of _____.
social media monitoring
100 Miles is a community Web site where users can share their travel-related videos with other users. They can also like the videos shared by other users. The visibility of a video depends on the number of "likes" it gets. In the given scenario, 100 Miles is most likely a _____.
social news site
According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media.
spectators
The marketing manager of Rues Golf Club finds that the club can increase its market share and become the industry leader if it slashes membership prices by 50 percent during the first quarter of the year. However, the club cannot achieve its target return on investment if its slashes its membership prices during a quarter. This conflict illustrates:
the need for trade-offs in pricing objectives.
Lisa opened a bistro near a popular hiking trail and advertised heavily on popular travel Web sites. She also distributed flyers in the local tourist information center and posted information about the bistro on social media. The communication channels that Lisa used to generate awareness about her bistro are referred to as _____.
the promotional mix
The objective of public relations is:
to educate the public about a company's goals and objectives.
Sheryl is the manager of an electronics store. She wants apprisethe store customers of the recently launched 4G Nano SIM card. Sheinstructs the sales staff, the customer care staff, and the checkout staffto inform customers about the SIM card when they interact with them. In this scenario, Sheryl is trying to reach out to her customers through ________.
touch points
In an interactive space, earned media include:
viral videos.