BUSML 3250 Ch10 Quiz

The fact that consumers tend to trust other consumers over corporations and often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions has fostered the growth of sites like a. Tumblr. b. Yelp. c. Reddit. d. Google+. e. Pinterest.

Correct answer: b. Yelp.

As consumers become more informed about their options, the demand for a. high-priced products has declined. b. low-priced products has grown. c. high-priced products has grown. d. low-priced products has declined. e. low-priced products has remained about the same.

Correct answer: b. low-priced products has grown.

The internet can be referred to as a ____ medium because users determine which websites they are going to view. a. interactive b. pull c. connected d. selective e. push

Correct answer: b. pull

One trend that has caused consumer-generated information to gain importance is a. the globalization of companies. b. the increase in consumer buying power. c. the increase of consumers using digital media to publicize their own product reviews. d. the recession. e. the increase in store brands.

Correct answer: c. the increase of consumers using digital media to publicize their own product reviews.

One of the biggest mistakes a marketer can make when engaging in digital marketing is to a. focus on price. b. focus on competitors' digital marketing efforts. c. fail to devote sufficient resources to it. d. treat it like a traditional marketing channel. e. focus on technology.

Correct answer: d. treat it like a traditional marketing channel.