BUSML 3250 Ch.14 quiz

Which of the following is likely to employ a longer marketing channel with more intermediaries? a. Canned peas b. Automobiles c. Jet airplanes d. Watermelon e. Business computer system

a. Canned peas

When channel members are linked by legal agreements that specify each member's rights and responsibilities, ____ exists. a. an administered VMS b. a contractual VMS c. a channel captain d. a corporate VMS e. horizontal channel integration

b. a contractual VMS

Expensive, high-quality products that are purchased infrequently often reach consumers through a. highly-selective distribution. b. exclusive distribution. c. intensive distribution. d. complex marketing channels. e. sole-source retailers.

b. exclusive distribution.

Fragile products that require special handling are more likely to be distributed through a. indirect channels. b. shorter channels. c. exclusive outlets. d. strategic alliances. e. longer channels.

b. shorter channels

Channel decisions are important to marketers mostly because a. consumers value reasonable prices delivered through marketing channels. b. they dictate what promotional strategies companies should use. c. many businesses are marketing intermediaries. d. they are relatively flexible allowing for change to occur quickly. e. they involve long-term commitments and affect customer accessibility.

e. they involve long-term commitments and affect customer accessibility.