BUSN Chapter 11-Multiple Choice
d. customer-based segmentation
121. Business-to-business (B2B) _____ refers to dividing the market based on the characteristics of buyers. a. behavioral segmentation
d. Market segmentation
105. Peter is starting a new business. He selects his target market by identifying similar characteristics, attributes, and behaviors of customers and then grouping them accordingly. Which of the following strategies has Peter employed?
d. idea marketing
55. A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____.
Idea marketing
57. Devoinser is a home products company that sells plastic household supplies. In their print and television advertisements, they emphasize this line: "We use only recycled plastic to make our products. Recycle, reuse, and reinvent!" Which of the following marketing strategies does this scenario best illustrate?
a. people marketing
36. Paris Hilton declaring, "I am a marketing genius" is an example of _____.
c. event marketing
56. Idea marketing is often combined with _____ to market ideas that are meant to change how people think or act.
b. They forgive marketers' mistakes.
100. Which of the following statements is true of loyal customers?
d. Acquisition of new customers
101. Which of the following can be achieved by marketers by acquiring customer loyalty?
a. Customer loyalty
102. Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet's membership program for regular clients offers good discounts on perishable products. Its popularity and business generally increase through word-of-mouth. Consumers who shop at Pagpartet rarely switch to another supermarket for their monthly grocery shopping. In the context of marketing, which of the following concepts does this scenario best illustrate?
a. Place marketing
43. Which of the following marketing strategies can be best employed for attracting tourists
a. Customer loyalty
103. Dustin loves dining at Jolenney, a continental restaurant. Whenever he has friends or family visiting him, he takes them to Jolenney for dinner. He personally gives feedback about the food to the restaurant manager and the chef every time he dines there. In the context of marketing, which of the following concepts does this scenario best illustrate?
c. market segmentation
104. Dividing potential customers into groups of similar people is known as _____. a. environmental scanning
b. maximize the impact of the cost of marketing.
106. Businesses adopt and identify target markets for their products to:
a. Good accessibility
108. Which of the following is a characteristic of a well-chosen target market?
b. Loyal customers provide valuable feedback.
99. Which of the following statements is true of customer loyalty?
b. Utility
26. _____ is the ability of goods and services to satisfy consumer wants.
b. target market
107. Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.
b. an appropriate size
109. In the context of market segmentation, a well-chosen target market should have _____.
d. Profitability
110. Which of the following characteristics of a well-chosen target market states that the people of the target market must be willing and able to spend more than the cost of producing and marketing a product?
c. The distinction between these two market categories lies in how the buyer will use the product.
111. Which of the following statements is true of consumer markets versus business markets?
a. measurable characteristics about people.
112. Demographic segmentation divides the market based on:
b. Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
113. Which of the following is a difference between demographic segmentation and geographic segmentation?
a. Demographic segmentation
114. Keitras is a women's apparel store that specializes in winter clothing. It targets university students aged 20-25 with its trendy collection of sweaters, sweatshirts, stockings, and stoles. In the context of consumer market segmentation, which of the following types of market segmentation does Keitras most likely follow?
a. Both divide markets based on consumer characteristics.
115. Which of the following is a similarity between demographic segmentation and psychographic segmentation?
d. Geographic segmentation
116. Altacey, a multinational company that sells consumer durables, divides its target markets on the basis of the density of population in the areas it operates in. It employs more salesmen and spends more money on promotions in cities with high population densities. In the context of consumer market segmentation, which of the following types of market segmentation does Altacey most likely follow?
c. Psychographic segmentation
117. _____ refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
a. Psychographic segmentation
118. Hermanett is an annual lifestyle magazine that only covers adventure sports. The magazine targets single men and women who love adventure and lists every year's top spots for adventure sports. Therefore, Hermanett's subscribers are from a niche category of adventure enthusiasts. In the context of consumer market segmentation, which of the following types of market segmentation does Hermanett most likely follow?
b. behavioral segmentation
119. In the context of consumer marketers (B2C), _____ refers to dividing the market based on how people react toward various products.
a. geographic segmentation
120. In the context of business market segmentation, _____ refers to dividing the market based on the concentration of customers.
d. It helps small companies in narrowing the target markets for their products.
122. Which of the following statements is true of product-use-based market segmentation?
b. product strategy
123. In the context of the marketing mix, _____ decisions range from brand name, to product image, to package design, to customer service, to guarantees, to new product development, and more.
d. distribution strategy
124. Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on ideas for a new package design for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.
a. Form utility
27. Ella runs a handicrafts shop named Pentcrafto, where she sells home décor products made from recycled paper. In the context of marketing, which of following utilities does Pentcrafto's products most likely provide?
b. Time utility
28. Which of the following utilities satisfies wants by providing goods and services at a convenient period for customers?
b. Time utility
29. Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?
a. Place utility
30. Which of the following utilities satisfies wants by providing goods and services at a convenient location for customers?
c. Place utility
31. Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?
d. Ownership utility
32. Which of the following utilities satisfies wants by smoothly transferring proprietorship of goods and services from seller to buyer?
d. Ownership utility
33. Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide? a. Form utility
b. people marketing
34. In the context of marketing strategies and tactics, sports, politics, and art dominate the category of _____. a. idea marketing
d. people marketing
35. During the 2016 presidential campaign, President Trump marketed himself as the way to "Make America Great Again." This is an example of _____.
a. People marketing
37. Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?
d. People marketing
38. Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?
a. People marketing
39. Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?
a. People marketing
40. Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate?
a. People marketing
41. Aubree Blake is a politician who leads campaigns for organic foods in the rural counties of her country. Several farmers, in different areas, have started organic farming because of the popularity of Blake's campaigns; even uneducated people trust the advantages of the campaign because of Blake's involvement in it. Which of the following marketing strategies does this scenario best illustrate?
a. People marketing
42. Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?
b. Place marketing
44. The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate?
b. Place marketing
45. The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?
b. Place marketing
46. The state government of the state of Bompahiam rewards writers who write freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?
b. Place marketing
47. Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?
b. Place marketing
48. All the airlines that fly to the island country of Klerwada distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwada to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?
c. event marketing
49. In the context of marketing strategies and tactics, _____ includes marketing—or sponsoring—athletic, cultural, or charitable functions. a. place marketing
c. Event marketing
50. Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?
c. Event marketing
50. Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate? a. People marketing
c. Event marketing
51. Cadilengy, a nonprofit organization, is conducting a food fair in the month of October. The proceeds of this fair will go to charity. The restaurants and food product companies participating in the fair start distributing pamphlets about the fair in their outlets two months before the event. As a result, the fair gained popularity among the public. Which of the following marketing strategies does this scenario best illustrate? a. People marketing
c. Event marketing
52. Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate? a. People marketing
c. Event marketing
53. Limpuntof Heritage Festival is an annual cultural event held in the country of Pompottis. A number of domestic companies extend their sponsorships for this event as part of their corporate social responsibility activities to preserve the heritage of the country. Which of the following marketing strategies does this scenario best illustrate?
c. Event marketing
54. Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?
d. Idea marketing
58. Habetts, a company that sells cell phone accessories, introduced a new range of cell phone covers in various patterns that read the following: "I don't drink and drive because I love my family." Which of the following marketing strategies does this scenario best illustrate?
d. Idea marketing
59. The water authority of the metropolitan city of Bongkasea put up a sign near all public water taps that read the following: "Turn me off after use because I may not be free of cost in 2050." Which of the following marketing strategies does this scenario best illustrate?
d. Idea marketing
60. Hartown Medicare, a private hospital, advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate?
d. Idea marketing
61. As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?
b. The production era
62. In the year 1906, Kendreed, a company that sold kitchen utensils, had only one model of each of its products. The company did not feel the need to differentiate its wares because it did not analyze its business from a customer's point of view. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
d. emergence of the hard sell.
63. During the selling era of marketing, supply in many categories exceeded demand. This led to the: a. focus on developing long-term customer relationships.
The selling era
64. In the year 1938, Popoud, a chocolate manufacturing company, was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolates in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
c. Marketers' attempt to provide goods and services that met customer needs
65. Which of the following was a major contributing factor in the conception of the marketing concept?
Double Check this answer...a. The socially responsible marketing concept
66. The _____ is a business philosophy that makes customer satisfaction—now and in the future—the central focus of the entire organization. marketing concept production concept social marketing concept hard sell concept
d. The marketing concept
67. Walt owns an auto repair shop in Northern Rottasa. He goes an extra mile to please his customers by providing comfortable and attractive waiting rooms, friendly service, and long-term warranty on all repair work. Which of the following philosophies has Walt employed to make his customers highly satisfied? a. The socially responsible marketing concept
a. They retain their current customers as it is cost-effective.
68. In the context of the evolution of marketing, which of the following statements is true of businesses in the relationship era?
b. relationship era
69. In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."
c. The relationship era
70. Debbilie, a chain of retail cosmetic stores, offers loyalty cards to its regular customers. The cardholders can earn points and get discounts for the purchases they make at any of the company's stores. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
c. The relationship era
71. Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
c. The relationship era
72. Partypolist, a store that sells party supplies, sends discount coupons to its regular customers before Christmas and Halloween every year. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
a. Customer relationship management
73. _____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.
c. CRM works best when marketers combine marketing communication with one-on-one personalization.
74. Which of the following statements is true of customer relationship management (CRM)?
Customer relationship management
75. Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who puchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?
b. Customer relationship management
76. Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate?
b. Customer relationship management
77. Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?
b. limited relationship
78. Marketers who cannot forge a close personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a _____ with the customers.
a. limited relationships
79. Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.
a. limited relationships
80. Baylaine is a company that sells affordable, low-end cell phones. Baylaine's customers can register product or service complaints with the company through emails; the company's customer support team replies to customer queries and complaints within five hours of the receipt of an email. In the context of customer relationship management, Baylaine most likely establishes _____ with its customers
a. limited relationships
81. Freldine is a company that manufactures and sells different kinds of mattresses. Since it does not have any direct retail outlets, Freldine's products are bought by customers from home furnishing stores and e-commerce websites. In the context of customer relationship management, Freldine most likely establishes _____ with its customers.
a. limited relationships
82. Calidasth is a company that sells cosmetic products. Its retail outlets offer discount sales at the end of every season. In the context of customer relationship management, Calidasth most likely establishes _____ with its customers.
a. limited relationships
83. Tinping is an e-commerce website that sells baked goods. When customers give constructive feedback about the company's products or services, the company sends them a box of cupcakes for free. In the context of customer relationship management, Tinping most likely establishes _____ with its customers.
a. pursue a full partnership with each of its key clients.
84. In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:
a. full partnership
85. Andrew has spent a lot of time gathering information about his top two clients and has decided to make them participate in his latest product development project. Andrew is trying to establish a _____ with his clients.
c. full partnerships
86. Renetoge is a company that manufactures wooden furniture and sells them to furniture retailers and e-commerce websites. The company gives discounts to its regular multinational clients when they buy in bulk. Relationship managers in Renetoge visit clients on a regular basis for discussions. In the context of customer relationship management, Renetoge most likely establishes _____ with its customers.
c. full partnerships
87. Spacelace is a company that provides plumbing solutions to luxury hotels and resorts. It enters into contracts with multinational builders to take up all of their construction projects. The company has a customer support team that can work out of clients' offices when requirements arise. In the context of customer relationship management, Spacelace most likely establishes _____ with its customers.
c. full partnerships
88. Ketatilam is a pharmaceutical manufacturing company that supplies inpatient medicines to various private hospitals. The company's marketing manager meets all the clients at least once a month. In the context of customer relationship management, Ketatilam most likely establishes _____ with its customers. a. limited relationships
c. full partnerships
89. Amforted is a company that provides various multinational corporations with housekeeping staff on contract basis. Each relationship manager is allotted one client to work with until the contract period is over. In the context of customer relationship management, Amforted most likely establishes _____ with its customers. a. limited relationships
c. Value
90. _____ is created when your customers believe that your product has a better relationship between the cost and the benefits than any competitor.
c. The perceived value of the car
91. Lawrence recently bought a new luxury car, but he is not completely satisfied with it. He now wishes he had bought something that would have made a better impression on his colleagues. Lawrence's friend Howard, on the other hand, bought a secondhand sedan and is extremely happy with it. Howard becomes even more proud of his purchase when his friends compliment his car. From the marketing point of view, which of the following concepts has contributed to Howard feeling satisfied with his car?
d. achieve customer satisfaction
92. Less savvy marketers frequently fall into one of two traps—overpromising or underpromising—when trying to _____.
a. Customers will be disappointed if the product falls short of very high expectations.
93. In the context of marketing a product, which of the following statements is true of overpromising?
b. Underpromising
94. Reginald Inc., a well-known automobile manufacturer, advertised the launch of its new solar powered car, Brandon. There was so much hype about the car in the market that thousands of customers prebooked it. However, after the delivery of the cars, several customers complained that the power windows did not work properly in solar power and that the brakes were not up to the mark. In the context of customer satisfaction, which of the following traps does the scenario illustrate?
c. Overpromising
95. Flectamp, a new cell phone manufacturer, introduced a smart phone model, Linkul X3.4, which gets charged on solar power. Television advertisements about this product show that the phone needs to be charged only once a week. Hence, several customers pre-booked this model before its launch. But after the launch of Linkul X3.4, 80 percent of its customer reviews on the Internet were bad. In the context of customer satisfaction, which of the following traps did Flectamp most likely fall into?
c. Fewer customers will try the product.
96. In the context of customer satisfaction, which of the following will happen if a marketer falls into the trap of underpromising?
d. Products will have only a tiny base of highly satisfied customers.
97. In the context of marketing a product, which of the following statements is true of underpromising?
c. Underpromising
98. Lupebel is a company that sells cosmetic products. The quality of Lupebel's products are high and its prices are reasonable. However, the company takes little effort to market them to the right customers. Lupebel's marketing strategies are not any different from its competitors'; and the company does not portray its product advantages and low pricing in its advertisements. In the context of customer satisfaction, which of the following traps did Lupebel most likely fall into?
