CB quiz 1

Which of the following statements is TRUE regarding the overall model of consumer behavior?

A consumer's self-concept and lifestyle influence his or her needs and desires.

Which of the following is a key aspect regarding consumer behavior?

All of the above

Disney World in Orlando, FL, has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is selling?

An experience

One primary function of Harriet's job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of

Consumer behavior

Most economically developed societies are legitimately referred to as____societies.

Consumption

Marketing skills include a firm's financial expertise, general managerial skills, production capabilities, research and development capabilities, technological sophistication, and reputation.

False

Which of the following is NOT an application of consumer behavior?

Human resource management

___occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being.

Injurious consumption

Which is NOT an external influence on consumer behavior?

Perception

Amy purchased a new 32-inch LCD high-definition television and paid $400 for it. This amount of money Amy had to pay to obtain this product is known as the

Price

A(n)__ is anything a consumer acquires or might acquire to meet a perceived need

Product

What does the consumption of a product like Nike shoes mean to Andre, the working poor consumer discussed in the text?

They serve as a visible symbol that he is back as a successful member of society.

It is critical that a firm consider value from the customer's perspective.

True

Tracking consumers' online activity and sending them specific banner ads based on that activity is known as behavioral targeting

True

Two key processes involved in need satisfaction are the actual need fulfillment and the perceived need fulfillment.

True

Which of the following is used to evaluate the attractiveness of various market segments?

all of the above

Which of the following is an internal influence on consumer behavior?

attitudes

Tacoda Systems tracks consumers' online activity and delivers specific banners based on that activity. This tracking and ad delivery system has been installed on almost 3,000 websites, and advertisers pay on a pay-for-performance basis, which means that advertisers pay Tacoda Systems only when a consumer clicks on their ad. The tracking of online activity and delivery of ads based on that activity is called _____.

behavioral targeting

How can an organization provide superior customer value to customers?

by doing a better job of anticipating and reacting to customer needs than the competition does

Harold is tasked with developing the marketing strategy for his family's business. What should he do first?

conduct a market analysis

Which of the following is NOT a societal outcome of marketing strategy and consumer behavior?

customer satisfaction

What is the first step in market segmentation?

identify product-related need sets

Smaller women like to purchase fashionable clothes just as much as any women. However, most clothes are not proportioned for their smaller size and do not fit well. As a result, several manufacturers offer "petite" sizes of clothing for this group of consumers. Women who comprise this group have needs that differ somewhat from the total market and represent a

market segment

___ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.

marketing communications

Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?

marketing strategy

Which is NOT a step in the consumer's decision process?

self-concept analysis

The rise of social media has

shifted power from marketers to consumers and helped marketers like CVS listen and adapt to consumers in real time.

___ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.

social marketing

Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the

total product