Certificate Questions

Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

Ads used in identical ways

Zoe runs a sports media website that caters to fans of many different types of sports. She's starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What's a compelling reason for Zoe to use Affinity Audiences?

Affinity audiences allow her to reach sports enthusiasts

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

Any legacy conversion tag

Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

Assess which audience ..., remove poorly performing..., turn on automated bidding

Brenda's meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What's required to accomplish this?

Auto-tagging must be turned on

An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?

Automated bidding

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

Brand lift

Which activity might a brand manager track if the desired result is to increase awareness with the customer?

Brand recall

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon's reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

By segmenting the data

What's a key benefit of Responsive Display Ads?

Creative assets

You're setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)

Csv, google sheets

Which attribution type algorithmically evaluates individual customer paths?

Data driven

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Device, location

An advertiser doesn't have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.

Headlines and images

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

Helping advertisers deliver relevant advertising as people ...

A marketing director wants to acquire a lot of exposure for a new product line that her company's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

Her ads will serve on website content ...

Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

His ads can appear on websites relevant to ...

Carlos has a physical store and doesn't have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads?

Import offline conversions

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

In addition to standard google ads reporting, it provides reports that facilitate ...

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

In-market audiences

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Increase overall installs, help users find and disover

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Influence consideration

Which two of the following statements are true about conversion tracking?

It can track ad..., the best performing ads provide...

Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Keywords and URLs

Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

Link google ads and analytics

Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?

Link google play and google ads

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?

Maximize clicks

Your company's created a collection of two-to-three years' worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Media mix model

What's one benefit of using responsive display ads?

Native inventory

Marta's Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that's not possible for her at the moment. How would Performance Planner benefit her in this situation?

Optimizing available ad budget for max growth

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

Performance history

A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What's his marketing objective?

Purchase

Quinn recently launched a Display campaign for his women's clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn creates a list of cart abandoners that ...

Loretta is the advertising director for a large meal-kit company. She's setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

Reach over 90% of global ... across millions ...

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

Responsive display

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

Set specific CPA

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

She prefers more control over all aspects

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

Similar audiences will find users who are similar to those on

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

So that spend is not reallocated ...

Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)

Someone clicking on a part, someone watching up to 30

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Store visits

Measuring conversion actions can help you better understand how users connect with your brand. Which are two conversion actions you can measure? (Choose two.)

Subscription, pageviews

Which automated bidding strategy should Rashid consider using?

Target impression share

Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

The day the ad is clicked

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

When your ads must meet exact branding requirements

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

conversion

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

demographic

How does Google Display ads grow marketing results for advertisers?

harnesses best-in-class signlans to place ads against ...

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?

shopping