CGS Concept assignment 2
Michelle runs a shop on Etsy. One month, she spends $2,800 to promote her shop on Etsy and other social media sites. In that month, she gains 50 new customers. What is her customer acquisition cost for that month?
$56
Michelle runs a shop on Etsy. One month, she spends $2,800 to promote her shop on Etsy and other social media sites. In that month, she gains 50 new customers. All customers purchased products that cost $100, that were marked up 100 percent. What is the actual amount of revenue earned per customer, taking into account materials and promotional costs?
-$6.00
A corporation's Twitter report card indicates that engagement has dropped off in the past two months. What information from the tweet activity dashboard could they use to determine the cause of this drop off in engagement?
A change in demographics of the people who are engaging with their tweets.
Which of the following scenarios represents a customer acquisition cost of $100?
A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month.Correct
A company that has created connections with its target markets on social media can depend on these followers to regularly engage with its posted content and create traffic to its website.
False
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that would be achieved if the money was instead returned to the investors.
False
A target market for an organization is the online audience that has demonstrated its interest in the organization's products, services, or activities by following or engaging with the organization on social media.
False
An organization is said to have "e-commerce universality" if it has a strong online presence that enables it to quickly sell its products and/or services to almost anyone, regardless of the time or their location.
False
As a category of expenses for U.S. businesses, information technology (IT) costs are decreasing. Group starts
False
Buying and selling of goods and services that are executed through wireless mobile devices (including smartphones and tablets) are known as C-commerce transactions.
False
Conversations and interactions on social media are not part of the information provided to organizations.
False
Which statement defines or explains a characteristic of information density? More than one answer may be correct.
Information density is the total, Information density in e-commerce, Organizations benefit
From the following list, select all the key aspects of today's e-commerce landscape that organizations should consider when conducting business in this environment.
Internet of Things, integrated shopping experiences, m-commerce
From the following list, select all the statements that correctly describe the re-commerce segment of the e-commerce market.
Re-commerce, According to Yerdle, The growing practice
Data security and theft is a significant area of risk in m-commerce for what reasons? More than one answer may be correct.
The online nature of e-commerce, A business can lose great deal
In e-commerce, the term "information density" refers to both the total amount of information available to all individuals in a market (including customers and stakeholders) and the quality of this information.
True
Information about an organization's most popular tweet is found in both the Twitter report card and the tweet activity dashboard.
True
JD.com is China's largest online retailer and the country's largest internet company by revenue. Its revenue eclipsed $70 billion in 2019.
True
Which of the following is an example of management inconsistency that employee scheduling software is designed to eliminate? More than one answer may be correct.
a manager at a restaurant, an employee whose last, consistency scheduling
The main purpose of a social media information system (SMIS) is to
allow social network users to share content.
In addition to advancements in computer hardware, what drove improvements to POS (point-of-sale) systems in the 1990s?
an increasingly diverse group of users and their needs
What does business-to-consumer (B2C) e-commerce replace?
brick-and-mortar store locations
Online marketplaces where one consumer sells to another consumer are called
consumer-to-consumer (C2C).
What parts do people play in social media information systems? More than one answer may be correct.
employees and contributors, platform architects and data scientists
The primary goal of a company's social media strategy is to
engage potential customers
In which of the following situations does remote desktop software have advantage over employee monitoring software? More than one answer may be correct.
when monitoring a large number of employees is not practical, when employee privacy is a serious concern
Select all of the following scenarios that show interaction between SMIS components. More than one answer may be correct.
A company's information systems (IS) group researches, Every day, a social media specialist at a start-up checks the news, Social media providers rely on user data
Which of the following are examples of cloud-based management information systems support offered by mobile POS systems? More than one answer may be correct.
A system that keeps track of which required online training courses, A system that alerts, A system that works
Of the companies listed below, which three are the most influential global e-commerce organization(s) in 2019, according to a graphic provided by Statista?
Amazon, Alibaba, JD.com
According to eMarketer, what are among the most popular B2C sites in the United States? More than one answer may be correct.
Amazon, Walmart
Describe how business-to-consumer (B2C) transactions work. More than one answer may be correct.
Business-to-consumer (B2C) e-commerce, The internet serves, B2C e-commerce
Which of the following is an example of a company using social media during the marketing research process? More than one answer may be correct.
Collect data and information, Analyze data and information
Which of the following statements explain why data and procedures are studied as one social media information system (SMIS) component? More than one answer may be correct.
Data and procedures are work together to keep SMISs functioning, Procedures help provide properly collect, direct, protect, and regulate the use of data
What is the benefit to using social media for conducting market research?
Demographic data and market information is much easier to gather from social media sites than it was to previously collect.
An MICR reader is an example of a
POS input device
What groups of people can Audience Insights generate information about? More than one answer may be correct.
People who speak a specific language, All facebook users, Facebook users who have indicated interest in an event publicized on Facebook
Of the following statements, choose all that describe the importance of hardware and software to SMIS. More than one answer may be correct.
Social media information systems are built with computer and network technology, Hardware and software options are numerous and varied
Describe the benefits of an organization using social media to help create a target marketing strategy. More than one answer may be correct.
Social media provides companies with a rich collection of user data and personalized content, Social media provides companies with analytics tools to identify top consumers, Social media as part of a target marketing strategy often results in sales increases
Which of the following would be considered a benefit in a cost-benefit analysis? More than one answer may be correct.
Spending money to update the CRM database, A weekly blog that generates, Updating shipping tracking
Which of the following would be considered a benefit in a cost-benefit analysis? More than one answer may be correct.
Spending money, A weekly blog, Updating shipping tracking
The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?
Step 3: identify the organization's target market; Step 4: determine and integrate into the SMIS design traits valued by the target market.
Select all of the following statements that explain why providers need appropriate SMIS procedures. More than one answer may be correct.
System functioning and maintenance, Security appropriate site use and data handling, procedures required of users protect privacy
What metrics does the tweet activity dashboard provide on every tweet? More than one answer may be correct.
The number of users who have seen a tweet, the number of users who have replied to a tweet, the number of users who have retweeted a tweet
Data security and theft is a significant area of risk in m-commerce for what reasons? More than one answer may be correct.
The online nature, A business can lose
From the following list, select all the primary considerations when developing the goals for a social media information system (SMIS).
The organization's larger goals for its mission, The organization's purposes for using social media
From the following list, select all the statements that correctly characterize or define e-commerce ubiquity.
The term refers, It is the ability, It gives customers
In which of the following areas can e-commerce technologies help to reduce an organization's operating costs? More than one answer may be correct.
communication, information collection, information processing
What is the first step in the six-step process of creating an SMIS?
create system goals that align with the goals of the organization
Which of the following are common issues experienced by e-commerce-oriented businesses?
data theft, unethical practices, challenges with competitor analysis
From the following list, select all the business practices that are both "green" or environmentally responsible and sustainable in terms of a business's current and long-term success and the environment.
encouraging, using, shifting
Vector and raster files are
geographic data
If an organization wants to increase user engagement on social media, it wants to
increase the conversion rate of its social media posts to interactions with users.
Built on real-time geodata and information provided from wireless mobile devices, ________ are widely used in m-commerce.
location based services (LBS)
E-commerce transactions that are executed using wireless mobile devices are known as
m-commerce
Setting social media metrics is the second step in creating a social media information system (SMIS) because
metrics are needed to quantify the organization's progress toward achieving its social media goals.
Roughly one of every three re-commerce customers today belong to which market segment or category of consumers? More than one answer may be correct.
millennials, Gen Z
Some popular social media management systems are becoming more difficult to manage because
millions of diverse users across the globe are active participants.
A social media information system (SMIS) is composed of three parts, which are
people, data and procedures, and hardware and software.
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis? More than one answer may be selected.
potential return, potential costs, brand exposure
What is an example of a business-to-business transaction? More than one answer may be correct.
purchasing office supplies, buying medical equipment, purchasing food service items
Describe what social media offers businesses eager to gain understanding of their customers. More than one answer may be correct.
social intelligence tools, unprecedented access to consumer data, insights analytics
Adding a dedicated group to your Facebook account allows you to meet online and keep in touch with others who share your interest. You can post relevant media, such as photos, articles, and videos. Which role in a social media information system (SMIS) does your group fit into?
social media community
What are some types of software that social media providers use? More than one answer may be correct.
software that allows the provider team to log on to the system, any database management system
Components of a social media information system (SMIS) combine to
support a company's marketing strategy through social media
The e-commerce company with the highest revenue is based in which country?
the United States
M-commerce is a subset of
traditional e-commerce
Manuel runs a small business that paints residential interiors. He has decided most of his current customers can best be reached by sending out a seasonal email newsletter. He will target new customers by placing ads on Facebook targeted at people located within 20 miles of his business who have searched for house painters. Where would he place this information on an e-commerce presence map?
type of presence
Which of the following are areas that are covered on an e-commerce presence map? More than one answer may be selected.
type of presence, the platform, the activity
On an e-commerce presence map, what is presence?
websites, email, social media sites, and offline media
From the following list, select all the reasons why organizations should identify their target markets when creating a social media information system (SMIS).
Different social media platforms attract and cater to different markets, Social media marketing is more cost-effective if it targets specific markets
Which statement accurately describes the global reach of e-commerce? More than one answer may be correct.
E-commerce allows organizations to reach consumers across the globe, Using e-commerce, E-commerce technology
Of the following statements, choose the ones that correctly apply to issues in m-commerce.
Ethical issues, Due to similarities, Customer loyalty
Hardware, software, data, and procedures are four of the five components of a social media information system (SMIS).
False
In an e-commerce presence map, the activity includes the methods used to reach stakeholders and customers, including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations?
False
Information about geographic locations that is stored in a geographic information system (GIS) is referred to as geoadvertising.
False
Organizations can only use Facebook's Audience Insights to learn demographic information about people who have engaged with the organization by "liking" their page or attending an event hosted by the organization.
False
The practice of trading used, old, or obsolete products via the internet in exchange for other used or similar products is called re-commerce.
False
The type of e-commerce transaction where consumers are able to provide a service to a business often through a bidding or auction type of system is called consumer-to-business.
False
The type of e-commerce transactions that involve the selling of goods and services between businesses is vendor-to-vendor (V2V) e-commerce.
False
Which of the following statements about location-based services (LBS) are correct?
Geodata, Vector data, Raser data
Information provided by Instagram Insights informed an organization that their sponsored post had 1,000 impressions per day but an unsponsored post written by their new Social Media Director received 15,000 impressions that same day. Why might his information be valuable to the organization? More than one answer may be correct.
If the new Social Media Director is able to recreate that level of engagement, The organization may be targeting the wrong audience with their sponsored posts
Which social media goal directly aligns with an organization's mission to increase the public's environmental awareness by increasing news coverage of environmental issues?
Increasing the conversion rate of its social media posts to full news stories
How are managers' jobs expected to change as management information system (MIS) technology and tools improve?
Managers will be freed from tasks performed by online services or staff using collaboration tools
How are social media metrics and social media goals related?
Metrics that correspond to social media goals can serve as key-performance indicators (KPIs) for them.
What are basic steps in an organization's use of social media to craft a target marketing strategy? More than one answer may be correct.
Obtain user data from social media platforms, Use analytics tools provided by social media tools, Create a marketing program that reaches social media users
What is the benefit of Facebook's Audience Insights tool providing information about users who are already connected to an event hosted by your organization? More than one answer may be correct.
People who do not frequently interact with your brand may have attended your event, People who have attended an event hosted by your organization already have a connection to the organization
The term m-commerce was first coined in 1997 by Kevin Duffy. Since that time, a variety of organizations have taken advantage of the model, allowing m-commerce to grow tremendously. Which of the following statements about m-commerce are true?
The term refers to e-commerce transactions, It allows users to access online shopping platforms, M-commerce activities include mobile banking and mobile application of e-commerce sites
A business-to-consumer transaction is considered to be the selling of products and services to individual consumers. Group starts
True
According to We Are Social, 90 percent of adult internet users (aged 16-64) around the world have visited an online retail store on the web.
True
Choosing to target single women over 40 who live in metro areas and frequently "like" cat memes on different social media sites is an example of an organization using data to make an informed business decision.
True
Cloud-based components used by social media providers are hardware
True
Customer acquisition cost (CAC) is a metric that is used by e-commerce companies and other sales related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.
True
What information does Instagram Insights offer? More than one answer may be correct.
Users' age range gender and location, length of engagement, number of impressions
Which of the following is a reason why farmers frequently use a DSS to determine appropriate fertilization and irrigation?
Weather patterns frequently change and cannot be predicted far in advance; therefore, the fertilization and irrigation needs are not consistent for a farmer's crops
User communities rely on which of these software components to engage with a social media information system (SMIS)? More than one answer may be correct.
Web browsers, Applications that access content
Each time a user clicks or interacts on a social media website
a data point that can be analyzed is recorded.
An enterprise resource planning (ERP) system is
an integrated MIS system for agility and a competitive edge
What is the final step in the six-step process of creating an SMIS?
analyze the collected data
The organizations likely to benefit the most from the global reach of e-commerce are those that
previously depended on foot traffic into one physical store to sell their products.
Software used by social media information systems websites include
programs that analyze data.
