Ch 10 Review
103) From a producer's viewpoint, which of the following is an advantage of intensive distribution over selective distribution? 103) _____ A) Intermediaries' facilities will be more convenient for customers. B) Intermediaries can be required to carry larger stocks. C) Better service can be required from intermediaries. D) More aggressive selling can be expected from intermediaries. E) Intermediaries' price-cutting may be reduced
A
103) From a producer's viewpoint, which of the following is an advantage of intensive distribution over selective distribution? 103) _____ A) Intermediaries' facilities will be more convenient for customers. B) Intermediaries can be required to carry larger stocks. C) Better service can be required from intermediaries. D) More aggressive selling can be expected from intermediaries. E) Intermediaries' price-cutting may be reduced.
A
13) Channel systems in which the various channel members make little or no effort to cooperate with each other are called ______________ systems. 13) ______ A) traditional channel B) administered channel C) franchising D) direct-to-customer channel E) vertically integrated
A
14) Which of the following is NOT one of the degrees of market exposure? 14) ______ A) Multichannel distribution B) Selective distribution C) Intensive distribution D) Exclusive distribution
A
20) Which of the following is NOT a Place decision? 20) ______ A) Recruiting, selecting and managing the sales force. B) Degree of market exposure desired. C) Customer service level desired. D) Types of intermediaries needed. E) Type of distribution channel to use.
A
27) Which of the following statements about direct-to-customer channels is False? 27) ______ A) Most consumer products are sold via direct-to-customer channels. B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available. C) Service firms often use direct-to-customer channels. D) "Direct marketing" does not mean that a firm uses direct-to-customer channels. E) Many business products are sold via direct-to-customer channels.
A
34) _____ distribution is commonly used for convenience products and business supplies. 34) ______ A) Intensive B) Internal C) Selective D) Specialized E) Exclusive
A
47) Which of the following statements about Place decisions is True? 47) ______ A) Different market segments may require separate Place arrangements. B) The product life cycle is not related to Place objectives. C) Place decisions are the same for any market. D) Place decisions are short-term decisions that are easy to change. E) Product classes are not related to Place objectives.
A
48) Ravi Singh is working his way through college as an independent distributor of the Rapier Knife Co. The Rapier product line includes kitchen knives, hunting knives, and other special-purpose cutlery. Ravi makes sales presentations to potential customers in their homes. If a customer wants to make a purchase, Ravi buys the knives from Rapier and sells them to the customer at a markup. For example, Rapier's most popular knife is a chef's knife that Ravi buys for $25 and resells to the consumer for $50. Ravi: 48) ______ A) Is engaged in direct selling, but is part of an indirect channel. B) Is engaged in direct marketing. C) Is part of a direct-to-customer channel. D) None of these alternatives is correct.
A
5) ______________ means selling a product only through those intermediaries who will give the product special attention. 5) _______ A) Selective distribution B) Intensive distribution C) Multichannel distribution D) Exclusive distribution E) Administered distribution
A
56) With respect to consumer products, which of the following is the most common system for distributing consumer products in the U.S.? 56) ______ A) Vertical marketing systems B) Direct channel systems C) Traditional channel systems D) Horizontal marketing systems E) None of these is a good answer
A
58) ______________ (as a way to enter foreign markets) means selling the right to use some process, trademark, patent, or other right for a fee. 58) ______ A) licensing B) Direct investment C) Management contracting D) Joint venturing E) Exporting
A
60) Intensive distribution at the retail level would probably be most appropriate for: 60) ______ A) Batteries B) Sports coats C) 10 speed bicycles D) 35mm cameras E) Tennis rackets
A
66) In a retailer-led channel system, strategy decisions ________. 66) ______ A) on Promotion are handled by retailers B) on Product are handled by retailers C) on Price are completely handled by producers D) on Place are not a concern for retailers E) on target customers are handled by producers
A
71) ________ conflict occurs between firms at the same level in the channel of distribution. 71) ______ A) Horizontal B) Cyclical C) Diagonal D) Parallel E) Vertical
A
75) When Fresh Produce Wholesaler Inc. buys fruits and vegetables from a variety of different farmers, and then takes large bushels and breaks them into smaller package sizes, Fresh Produce is addressing ________. 75) ______ A) discrepancies of quantity B) discrepancies of need C) discrepancies of assortment D) discrepancies of time E) discrepancies of place
A
76) Which of the following favors low-cost retailers? 76) ______ A) Homogeneous shopping goods B) Household shopping goods C) Specialty shopping goods D) Heterogeneous shopping goods E) Physical shopping goods
A
85) The regrouping activity which involves collecting products from many small producers so that the products can be handled more economically further along in the channel is called: 85) ______ A) accumulating. B) sorting. C) assorting. D) bulk-breaking. E) wholesaling.
A
93) Strategy "Place" decisions would NOT include: 93) ______ A) how to train wholesalers' salespeople. B) type of physical distribution facilities. C) degree of market exposure desired. D) distribution customer service level. E) type of channel of distribution.
A
96) Small farmers in the mountains of Peru pick coffee beans by hand, obtaining only a bucket a day. Then they sell them to buyers who put the beans in large bags to be shipped to processors. This regrouping activity is called: 96) ______ A) Accumulating B) Sorting C) Assorting D) Wholesaling E) Bulk-breaking
A
97) Dividing large quantities into smaller quantities as products get closer to the final market is called ________. 97) ______ A) bulk-breaking B) sorting C) dividing D) assorting E) accumulating
A
10) The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use ________. 10) ______ A) international distribution B) selective distribution C) exclusive distribution D) multichannel distribution E) intensive distribution
B
101) The text suggests that a "channel captain" should be: 101) _____ A) a strong wholesaler. B) any of these-i.e. whoever can provide leadership. C) a large retailer. D) a market-oriented producer.
B
11) When Renault Motor Co. builds a new production facility in Venezuela and it is the sole owner of the facility, this is an example of a(n) ________ investment approach. 11) ______ A) licensing B) direct C) management contracting D) indirect E) joint venture
B
16) A vertical marketing system owned and operated by a single firm is called a ________ channel system. 16) ______ A) nonprofit B) traditional C) corporate D) contractual E) administered
B
22) The owners of all the Chrysler auto dealerships in a large metropolitan area have an informal meeting during a golf outing. During the meeting, they agree to limit their orders of a new model of automobile that has received excellent reviews from the trade press for its styling and handling characteristics. Restricting orders will permit the dealers to sell these models at a price that will be at or above the manufacturer's suggested retail price for the vehicle. As a result, the dealers will make more profit on each vehicle sold due to the high demand for the new model. This type of agreement would be viewed by the courts as: 22) ______ A) An exclusive distribution arrangement that is legal. B) Horizontal collusion that is illegal. C) Horizontal collusion that is legal. D) Vertical collusion that is legal. E) Vertical collusion that is illegal.
B
26) To minimize its own risks, the Boomtown Petroleum Corp. of Houston, Texas, operates a South American oil refinery that is owned by residents of that country. Boomtown is engaged in an activity known as: 26) ______ A) exporting. B) management contracting. C) licensing. D) direct investment. E) a joint venture.
B
35) What do business product classes reflect? 35) ______ A) what intermediaries think about the products and how they should be marketed B) what buyers think about the products and how they are used C) what distributors think about the products and how they must be distributed D) what customers think about the products and how they must be priced E) what producers think about the products and how they are promoted
B
40) The vertical marketing system in which control is maintained via informal cooperation among the channel members is a(n): 40) ______ A) Channel captain system. B) Administered channel system. C) Franchise channel system. D) Corporate channel system. E) Contractual channel system.
B
43) Traditional channel systems: 43) ______ A) Have channel members that look out for each other's best interest. B) Exhibit little cooperation between channel members. C) Have members that go to great lengths to cooperate with each other. D) Are characterized by strong ties between channel members. E) Usually feature a strong product-market commitment that is shared by all of the members of the channel
B
45) In "traditional channel systems," the channel members: 45) ______ A) consider traditional values-like cooperation and respect-as central to their relationship. B) make little or no effort to cooperate with each other. C) are integrated. D) have franchise contracts. E) usually have a common product-market commitment.
B
68) The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use: 68) ______ A) multichannel distribution B) selective distribution C) international distribution D) exclusive distribution E) intensive distribution
B
69) For homogeneous shopping goods, marketers favor low-cost retailers primarily because ________. 69) ______ A) low-cost retailers provide extensive customer support B) customers focus on low prices C) customers focus on low quality D) low-cost retailers have many outlets close to customers E) customers focus on broad product assortments
B
7) If a firm's involvement in international marketing is limited to managing others' production facilities, it is using ________. 7) _______ A) direct investment B) management contracting C) exporting D) joint venturing E) licensing
B
72) A channel of distribution: 72) ______ A) is only needed when products are sold indirectly. B) is any series of firms or individuals who participate in the flow of goods and services from producer to consumer or final user. C) must include one or more intermediaries. D) is only needed when products must be stored. E) None of these alternatives is a good answer.
B
74) Yukon Sportswear, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: 74) ______ A) reverse distribution. B) vertical integration. C) dual distribution. D) accumulating. E) a contractual channel system.
B
78) Intermediaries are needed MOST when the desired degree of market exposure is: 78) ______ A) administered. B) intensive. C) exclusive. D) selective. E) none of these is a good answer.
B
81) Producers can positively manage channel conflict using all the following tactics except: 81) ______ A) serve different market segments through different channels. B) limit channel member relationships to buying and selling activity. C) identify a channel captain. D) offer different products through different channels. E) compensate participating channel members when conflict exists.
B
82) The regrouping activity which involves collecting products from many small producers so that the products can be handled more economically further along in the channel is called ________. 82) ______ A) sorting B) accumulating C) assorting D) wholesaling E) bulk-breaking
B
83) In which of the following distribution channels is the firm most likely to maintain control of the marketing mix? 83) ______ A) Horizontal B) Direct C) Layered D) Indirect E) Cooperative
B
87) In a _____ the whole channel focuses on the same target market at the end of the channel. 87) ______ A) parallel marketing system B) vertical marketing system C) linear marketing system D) diagonal marketing system E) horizontal marketing system
B
92) Using the ________ approach to entering international markets gives a firm complete control of marketing strategy planning in the foreign market. 92) ______ A) exporting B) direct investment C) management contracting D) joint venture E) licensing
B
1) Which of the following is true of a producer-led channel system? 1) _______ A) Intermediaries select the target market, while producers develop the product. B) The system is effective when a producer's brand requires penetration pricing. C) The intermediaries do not support the producer at any stage. D) Producers fix the prices of their offerings. E) The system is implemented when producers are small.
C
15) A manufacturer prefers to produce and ship in large quantities to take advantage of economies of scale. Final consumers often want to purchase in small quantities. This difference between the producer and consumer is a: 15) ______ A) Marketing discrepancy. B) Discrepancy of assortment. C) Discrepancy of quantity. D) Discrepancy adjustment. E) Regrouping activity.
C
2) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: 2) _______ A) an administered channel system. B) a tying contract. C) vertical integration. D) horizontal integration. E) internal expansion.
C
21) "Discrepancies of quantity" occur because 21) ______ A) adding intermediaries in a channel of distribution increases the cost of getting products to consumers. B) most intermediaries specialize in selected product lines and buy in large enough quantities to get a good price. C) producers seek economies of scale. D) consumers want the convenience of buying many different types of products at one time. E) all of these reasons are correct.
C
29) Coca-Cola's carbonated soft drinks are available in millions of locations worldwide. This is an example of ____________ distribution. 29) ______ A) horizontal B) exclusive C) intensive D) selective E) administered
C
31) A firm acquiring another firm at a different level of activity within a channel of distribution is called ________. 31) ______ A) a regrouping activity B) dual distribution C) vertical integration D) horizontal integration E) a tying contract
C
33) Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name. Sunkist is engaged in: 33) ______ A) management contracting. B) exporting. C) licensing. D) joint venturing. E) None of these is a good answer.
C
38) Channel specialists provide value to producers in the following circumstance ________. 38) ______ A) when the assortment and quantity of products customers want matches the assortment and quantity of products companies produce B) when customers prefer online purchasing C) when producers are located far from their customers and may not know how best to reach them D) when customers are well informed about their product choices E) when producers and customers exist in the same location
C
42) A channel system in which the various members agree by contract to cooperate with each other is called a(n) ________ system. 42) ______ A) multichannel distribution B) administered channel C) contractual channel D) vertically integrated channel E) traditional channel
C
44) Producers who consider handling the entire distribution job themselves may be especially inclined to do so because ________. 44) ______ A) intermediaries often serve customer needs better than producers and at lower cost B) direct distribution usually requires a significant investment in facilities, people, and information technology C) a channel partner (intermediary) is not available or will not cooperate D) many customers have established buying patterns that don't include buying direct from producers E) many customers have a preference for shopping at their favorite locations and won't be likely to change
C
63) Which of the following statements does not accurately characterize place decisions? 63) ______ A) Place decisions must analyze when customers will want or need products. B) Place decisions involve stocking the right quantities of products. C) Place decisions are easier to change compared to price, promotion, and product decisions. D) Place decisions involve identifying appropriate locations for products. E) Place decisions typically involve channel partners.
C
67) Intermediaries in indirect channels of distribution: 67) ______ A) Do not provide additional convenience to consumers. B) Make it necessary for producers to carry more inventories. C) Often perform functions that producers cannot perform efficiently by themselves. D) Increase the need for producers to make large investments in distribution facilities and personnel. E) None of these alternatives is correct.
C
77) ________ is a manager who helps directs the activities of a whole channel and tries to avoid or solve channel conflicts. 77) ______ A) A channel executive B) A distribution manager C) A channel captain D) Distribution leader E) Channel coordinator
C
98) ________ decisions are often long-run effects and are harder to change. 98) ______ A) People B) Promotion C) Price D) Product E) Production
C
100) In _____ channel systems, the channel members agree by contract to cooperate with each other. 100) _____ A) administered B) selective C) traditional D) contractual E) corporate
D
102) Direct _____ involves personal sales contact between a representative of the company and an individual consumer. 102) _____ A) servicing B) marketing C) pricing D) selling E) distribution
D
17) Raymond Weil, a European manufacturer of premium watches, is trying to compete in the U.S. market with other fine watch brands. Its corporate website contains the following notice: "RAYMOND WEIL products are sold by official dealers only. The RAYMOND WEIL International Guarantee is offered exclusively to consumers in possession of a watch purchased from an official dealer...." In the United States, Raymond Weil watches are not available in every jewelry or department store. For example, in large cities such as Boston, Washington, D.C., and San Francisco, there are only three retailers in each city that are official Raymond Weil dealers. Raymond Weil seems to be using: 17) ______ A) intensive distribution. B) selective distribution. C) limited distribution. D) exclusive distribution. E) extensive distribution.
D
19) A convenience product would probably be sold using ________. 19) ______ A) Extensive distribution B) Selective distribution C) Sole-source distribution D) Intensive distribution E) Exclusive distribution
D
25) Costco is a warehouse store that sells groceries, household items, and business products. Purchase quantities tend to be larger than in traditional stores that serve final consumers. For example, soft drinks are only sold in 24-can cases, not in 6-packs. Coffee is sold in 3-pound cans instead of one-pound foil packs. Which regrouping activity is Costco shifting to the consumer? 25) ______ A) Sorting B) Accumulating C) Adjusting discrepancies D) Bulk-breaking E) Assorting
D
28) "Discrepancies of assortment" means ________. 28) ______ A) some producers can produce more products than others B) some consumers buy more products than others C) there are more producers than wholesalers D) the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users E) consumers want more output than producers can make
D
36) A producer using several competing channels to distribute its products to its target market is using ________ distribution. 36) ______ A) horizontal B) intensive C) administered D) multichannel E) selective
D
37) Retail stores that sell "seconds" and "irregular" products at discount prices are flourishing all over the country. These stores are needed because of what regrouping activity? 37) ______ A) Accumulating B) Bulk-breaking C) Wholesaling D) Sorting E) Assorting
D
50) ________ conflict occurs between firms at different levels in the channel of distribution. 50) ______ A) Horizontal B) Diagonal C) Cyclical D) Vertical E) Parallel
D
55) ______________ means selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. 55) ______ A) Multichannel distribution B) Selective distribution C) exclusive distribution D) Intensive distribution E) Aggressive distribution
D
6) Strategy "Place" decisions would NOT include: 6) _______ A) type of intermediaries/collaborators. B) type of physical distribution facilities. C) degree of market exposure desired. D) geographic pricing policy. E) type of channel of distribution.
D
62) The regrouping activity which involves putting together a variety of products to give a target market what it wants is called ________. 62) ______ A) sorting B) accumulating C) bulk-breaking D) assorting E) wholesaling
D
64) Which of the following best illustrates adjusting "discrepancies of assortment?" 64) ______ A) Over 310 million U.S. consumers are served by approximately 330,000 manufacturers. B) General Motors makes Hummer for one product-market and Chevrolet for another product-market. C) Three firms produce over 60 percent of all the DVD players sold in the United States. D) A hardware store sells all the hardware items wanted by most people. E) RCA sold more than 2,000,000 TVs last year.
D
80) A large food retailer acquiring a cheese factory is an example of: 80) ______ A) horizontal integration. B) dual distribution. C) internal expansion. D) vertical integration. E) a tying contract.
D
84) Product recalls, returns, and recycling plans require some firms to use ________. 84) ______ A) contractual channel systems B) vertical integration C) exclusive distribution D) reverse channels E) selective distribution
D
89) Intermediaries are needed LEAST when the desired degree of market exposure is: 89) ______ A) selective. B) intensive. C) ideal. D) exclusive. E) none of these choices is correct.
D
9) "Discrepancies of quantity" means: 9) _______ A) some consumers buy more products than others. B) there are more consumers than producers. C) that demand is greater than what a company can supply. D) the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users. E) some manufacturers can produce more products than others.
D
95) Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in: 95) ______ A) joint venturing. B) licensing. C) management contracting. D) exporting. E) franchising.
D
99) Distribution agreements which limit sales by customer or territory: 99) ______ A) are definitely illegal if they are vertical agreements between producers and intermediaries. B) may be legal if they are horizontal agreements between producers and intermediaries. C) are always illegal. D) are definitely illegal if they are horizontal agreements among competing producers or intermediaries, but may be legal if they are vertical agreements. E) None of these alternatives is correct.
D
¬¬¬ 3) To help producers manage discrepancies between what gets produced and what customers need, channel specialists perform ________ activities, such as accumulating, bulk-breaking, sorting, and assorting. 3) _______ A) direct marketing B) channel C) selective distribution D) regrouping E) promotion
D
12) Channel specialists use the regrouping activities of sorting and assorting to resolve ________. 12) ______ A) discrepancies of quantity B) discrepancies of time C) discrepancies of need D) discrepancies of place E) discrepancies of assortment
E
18) The "regrouping activity" which involves breaking carload or truckload shipments into smaller quantities as products get closer to final customers is called: 18) ______ A) retailing. B) accumulating. C) sorting. D) assorting. E) bulk-breaking.
E
23) The regrouping activity which involves grading or sorting products into the grades and qualities desired by different target markets is called ________. 23) ______ A) accumulating B) allocation C) assorting D) wholesaling E) sorting
E
24) All of the following are regrouping activities EXCEPT 24) ______ A) assorting. B) bulk-breaking. C) sorting. D) accumulating. E) channeling.
E
30) ________ means selling a product through only one wholesaler or retailer in a particular geographic area. 30) ______ A) Multichannel distribution B) Selective distribution C) Direct distribution D) Intensive distribution E) Exclusive distribution
E
32) In general, marketers that seek greater control over their marketing mixes in the international environment will: 32) ______ A) set up traditional global channels. B) use intensive distribution. C) choose to export or license. D) hire more marketing managers. E) invest more financial resources and take greater risks.
E
39) Which of the following is a function that an intermediary is likely to provide for customers? 39) ______ A) provide delivery B) reduce inventory costs C) regroup products D) grant credit E) All of these are functions provided for customers.
E
4) Multichannel distribution: 4) _______ A) is becoming more common. B) may involve using both direct and indirect channels simultaneously. C) may create channel conflict. D) may offer producers a way to reach customers they would not be able to reach with a single channel. E) All of these alternatives are correct.
E
41) Producers often have to use "multichannel distribution": 41) ______ A) because big retail chains want to deal directly with producers. B) because present channel members are doing a poor job. C) because competitors use a variety of channels. D) because they want to sell both direct with a website and indirectly through intermediaries. E) All of these are valid reasons for producers to use multichannel distribution.
E
46) A channel system in which the various members informally agree to cooperate with each other is called a(n) ________ system. 46) ______ A) traditional channel B) franchising C) dual distribution D) contractual channel E) administered channel
E
49) If Walmart purchases a manufacturing plant to produce nothing but Walmart's dealer brand of laundry detergent, Walmart is engaging in ________. 49) ______ A) A contractual channel system B) An administered channel system C) Intertype competition D) Monopoly E) Vertical integration
E
51) A selective distribution policy might be used to avoid selling to wholesalers or retailers that: 51) ______ A) Make too many returns. B) Have poor credit. C) Place orders that are too small. D) Request too much service. E) All of these alternatives are correct.
E
52) "Discrepancies of assortment" means: 52) ______ A) there are more producers than wholesalers. B) consumers want more output than producers can make. C) some consumers buy more products than others. D) some producers can produce more products than others. E) the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users.
E
53) Which of the following is typically the lowest risk approach for moving into international markets? 53) ______ A) management contracting B) direct investment C) joint venturing D) licensing E) exporting
E
57) Which of the following is not a benefit that an intermediary is likely to provide for producer-suppliers? 57) ______ A) reduce the need to store inventory B) reduce credit risk C) reduce the need for working capital D) reduce the need for marketing research E) All of these are likely benefits provided to suppliers.
E
59) Reverse channels may be used to retrieve products from: 59) ______ A) intermediaries B) business customers and intermediaries C) business customers D) final consumers E) all of these
E
65) _____ means separating products into grades and qualities as desired by different target markets. 65) ______ A) Assorting B) Accumulating C) Bulk-breaking D) Discrepancy of quality E) Sorting
E
70) Every morning, Sycamore Dairy picks up milk that farmers have "milked" that morning. The dairy processes the milk and separates the cream from the milk. Some of the cream is then made into butter and packaged in various size containers. The milk and remaining cream are blended into various products, sealed in pint, quart, and half-gallon containers, and then delivered to supermarkets in the quantities and assortments ordered. The dairy is providing what regrouping activity? 70) ______ A) Assorting B) Sorting C) Bulk-breaking D) Accumulating E) All of these regrouping activities are being provided by Sycamore Dairy.
E
73) For heterogeneous shopping goods, marketers should ________. 73) ______ A) sell through low-cost retailers B) avoid selling through online stores C) provide limited customer support as customers focus mostly on low prices D) keep the level of salesforce in the retail stores to the lowest level possible E) utilize knowledgeable salespeople who can provide insights about different brands and models
E
79) Selling products manufactured in the United States to foreign customers-often without any product changes-is called ________. 79) ______ A) licensing B) importing C) joint ventures D) contract manufacturing E) exporting
E
8) The vertical marketing system that typically has the greatest amount of cooperation among channel members is a(n): 8) _______ A) Administered channel system. B) Franchise channel system. C) Traditional channel system. D) Contractual channel system. E) Corporate channel system.
E
86) Marketers need to foster cooperation with various members of a channel system to prevent ________. 86) ______ A) channel confusion B) channel competition C) channel surfing D) channel changing E) channel conflict
E
88) Direct ________ involves personal sales contact between a representative of the company and an individual consumer. 88) ______ A) pricing B) marketing C) servicing D) distribution E) selling
E
90) A disadvantage of direct-to-customer channels is that they 90) ______ A) make it more difficult to serve buyers who want to lease rather than buy products. B) are not suitable when the number of transactions is small or when orders are large. C) require the producer to coordinate with many retailers. D) are illegal in business and organizational markets. E) None of these is a disadvantage of direct-to-customer channels.
E
91) "Place" decisions: 91) ______ A) may focus on the selection and use of intermediaries and collaborators. B) may focus on the location of retail stores and wholesale facilities. C) can be aided by knowing about the product classes. D) are harder to change than Product, Promotion, or Price decisions. E) All of these choices are correct.
E
94) A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts is a: 94) ______ A) Channel director. B) Channel coordinator. C) Channel troubleshooter. D) Channel ombudsman. E) Channel captain.
E
54) ________ means selling the right to use some process, trademark, patent, or other right for a fee or royalty. 54) ______ A) Exporting B) Direct investment C) licensing D) Joint venturing E) Management contracting
c
61) In a channel where retailers lead, intermediaries that gather, analyze, and interpret big data that generates insights about their customers' needs will ________. 61) ______ A) lose their power to influence pricing B) take a back seat in a producer-dominated channel system C) seek out producers who can meet those needs with products at reasonable prices D) lose their bargaining power against suppliers and customers E) stop playing the role of a channel captain
c
