ch 11
Pinterest visitors spend ________ a month on Facebook.
6.5 minutes
In 2015, which age group has the fastest growing rate of Facebook usage?
64 and older
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
transaction interference
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
All of the following types of auctions involve single units except:
Dutch Internet.
A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
Which of the following statements about Instagram is not true?
Instagram is owned by Twitter.
Yahoo owns all of the following except:
Instagram.
An example of a practice network is:
Linux.org.
Which of the following is the most successful of Facebook's apps?
Messenger
Which of the following companies was an early investor in Facebook?
Microsoft
Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
Myspace
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
______ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
Facebook was the leader in U.S. ad spending revenues on social networks in 2015. What company earned the second most amount of ad spending revenue?
In 2015, Fortune 500 companies used ________ more than Facebook.
Which of the following is the second leading social network in the United States in terms of number of members?
Which of the following is a leading social network in Russia?
VK
Facebook purchased which of the following for $22 billion?
_______ refers to the feeling that one has paid too high a price for an item won at auction.
Winner's regret
After Google, the next portal/search engine site with the most unique visitors is:
Yahoo.
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
NaturallyCurly is an example of a(n):
affinity community.
Healthboards is an example of a(n) ________ social network.
affinity-based
Which of the following is not one of the three defining characteristics of a portal?
auctions
AOL is focusing its strategy on all of the following except:
being an ISP.
The technology used by early online communities was limited to mostly:
bulletin boards.
Which of the following is the market leader in C2C auctions?
eBay
The amount of time visitors spend on a site is a measure of ________.
engagement
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
One partial solution to high monitoring costs is ________ pricing.
fixed
ESPN.com is an example of a:
focused content portal.
Instagram is an example of a(n):
general community/social network
A Web site designed to give yachting enthusiasts a common discussion area would be classified as a(n):
interest-based social network.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
The time spent watching and reviewing auction bids is a part of ________ costs.
monitoring
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.
practice network
Which of the following is not a risk or cost of Internet auctions?
price transparency
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
seller's lament
Around what percentage of Internet users in the United States use social networks on a regular basis?
85%
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
Priceline is an example of a(n):
Name Your Own Price auction.
Which of the following has the highest penetration of social network usage among the general population?
North America
Each of the following is one of the top six social network sites in the United States except:
Snapchat.
One of the first online virtual communities was:
The Well.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
price matching.
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed?
proxy bidding
Which of the following is not one of the typical portal revenue sources?
referral fees
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems.
When did the first online communities form?
the 1980s
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
The profit a seller makes at auction is a function of all of the following except:
watch lists.
