ch 12

A channel captain is

A channel member (producer wholesaler a retailer) that coordinates directs and supports other channel members

forward integration means

A producer owns an intermediary at the next level down in the marketing channel

kraft foods distributors Starbucks coffee in US supermarkets and internationally these firms are most likely using ____ strategy

a strategic channel alliance

dual distribution refers to

an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product

The three major types of vertical marketing systems are administered corporate and

contractual

Apple now operates over 400 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch Apple uses

forward integration

The two types of channel conflict are

horizontal and vertical

creating product assortments from several sources to serve customers is an example of _____ function

logistical

logistics is most closely related to which element of the marketing mix

place

in a direct channel all channel functions are performed by

producers

Vertical marketing system refers to

professionally managed and centrally coordinated marketing channel design to achieve channel economies and maximum marketing impact

marketing channels help create value for customers through for utilities these utilities are

Time place form possession

A direct channel exists when

Producers and and users deal with each other on a one on one basis

Mail order selling catalog sales telemarketing interactive media and televised home shopping are all examples of

Direct marketing channels

Callaway golf markets its products through on and off course golf retailers and sporting goods retailers and also has its own online store which makes it full-fledged fledged

Multi channel marketer

The four most popular types of franchise arrangements are

Service sponsored franchise systems service sponsored retail franchise system manufacture sponsored wholesale franchise systems and manufacture sponsored retail franchise systems

an industrial distributor is

an intermediary that performs a variety of marketing channel functions involving selling stocking developing a full product assortment and financing

distributor is

and imprecise term for intermediaries that perform a variety of distribution functions including selling maintaining inventory extending credit and so on

an agent is

any intermediary with legal authority to act on behalf of the manufacture but who does not take title to products