CH 16 QUIZ

____ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution. A. ​"Embrace ethical​ values" B. ​"Incorporate a sense of​ mission" C. ​"Never be​ deceptive" D. ​"Foster trust in the marketing​ system" E. ​"Do no​ harm"

"Foster trust in the marketing​ system"

_____ marketing means that the company should view and organize its marketing activities from the​ consumer's point of view. A. Societal B. ​Consumer-oriented C. ​Sense-of-mission D. Customer value E. Innovative

Consumer-oriented

Criticism has been leveled at marketing for negative impact on other businesses. Of the​ following, which does NOT fall within those​ criticisms? A. Creating false wants and too much materialism B. Harming competitors through acquisitions C. Unfair competitive marketing practices D. Reducing competition through acquisitions E. Practices that create barriers to entry

Creating false wants and too much materialism

____ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price. A. Excessive markups B. Deceptive promotion C. Deceptive pricing D. High advertising E. Deceptive packaging

Deceptive pricing

Which of the following is included in the American Marketing​ Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we​ make? A. Avoid deception and misleading marketing practices B. Incorporate a sense of mission C. Foster trust in the marketing system D. Do no harm E. Embrace ethical values

Do no harm

Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core​ values: honesty,​ responsibility, fairness,​ respect, transparency, and​ citizenship? A. Do no harm B. Incorporate a sense of mission C. Foster trust in the marketing system D. Never be deceptive E. Embrace ethical values

Embrace ethical values

Which of the following describes an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living​ environment? A. Societal marketing B. Sustainable marketing C. Conscious consumption D. Environmentalism E. Consumerism

Environmentalism

____ products give high immediate satisfaction but might hurt consumers in the long run. A. Deficient B. Salutary C. Pleasing D. Marketing E. Desirable

Pleasing

__ products have low immediate appeal but might benefit consumers in the long run long dash —for ​instance, bicycle helmets or some insurance products. A. Pleasing B. Salutary C. Desirable D. Marketing E. Deficient

Salutary

A​ company's marketing should support the five sustainable marketing principles. Of the​ following, which is NOT among those​ principles? A. Customer value marketing B. ​Sense-of-mission marketing C. Innovative marketing D. Salutary marketing E. Societal marketing

Salutary marketing

________marketing means that the company should define its mission in broad social terms rather than narrow product terms. A. ​Sense-of-mission B. Societal C. ​Consumer-oriented D. Innovative E. Customer value

Sense-of-mission

Sustainable marketing should be guided by five sustainable marketing principles. Of the​ following, which is NOT one of those​ principles? A. Customer value marketing B. Innovative marketing C. ​Sense-of-mission marketing D. Societal marketing E. Strategic marketing

Strategic marketing

Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their​ needs? A. Cause marketing B. Global marketing C. Societal marketing D. Strategic planning E. Sustainable marketing

Sustainable marketing

Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal​ integrity, corporate​ conscience, and​ long-term consumer​ welfare? A. The​ consumer-oriented marketing concept B. The​ sense-of-mission marketing concept C. The societal marketing concept D. The customer value marketing concept E. The sustainable marketing concept

The sustainable marketing concept

Because of deceptive acts or practices by​ companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or​ practices? A. Fair Credit Reporting Law B. Federal Trade Commission Act of 1914 C. ​Wheeler-Lea Act of 1938 . D. Consumer Rights Act of 2015 E. Credit Card​ Accountability, Responsibility, and Disclosure Act

Wheeler-Lea Act of 1938

Through sustainable​ marketing, both businesses and consumers​ ___________________. A. are both called to more responsible actions B. are asked to​ "do no​ harm" C. display trust in the marketing system D. create a code of conduct E. embrace ethical values

are both called to more responsible actions

According to the sustainable marketing​ concept, a​ company's marketing objectives should support the​ ___________________________. A. ​company's value-based marketing objectives B. ​company's sense of mission C. ​company's long-term revenue and profit goals D. best​ long-run performance of the marketing system E. overall strategic plans and revenue goals of the organization

best​ long-run performance of the marketing system

Exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms is known as​ ____________________. A. deceptive promotion B. excessive markups C. bait and switch D. deceptive packaging E. deceptive pricing

deceptive packaging

Practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock are considered​ ____________________. A. deceptive packaging B. deceptive promotion . C. deceptive pricing D. baiting E. excessive markups

deceptive promotion

The principle of​ ________ marketing requires that a company continuously seek real product and marketing improvements. A. ​sense-of-mission B. innovative C. ​consumer-oriented D. conscious consumption E. customer value

innovative

The difference between the marketing concept and the sustainable marketing concept is that the marketing concept​ ___________________________. A. understands that companies need​ long-term planning B. recognizes that companies thrive and grow by having​ long-term revenue goals C. teaches that there are major controllable factors of any marketing mix D. embraces the principles of customer relationship management E. recognizes that companies thrive by fulfilling the​ day-to-day needs of customers

recognizes that companies thrive by fulfilling the​ day-to-day needs of customers

Which of the following types of marketing calls for building​ long-run consumer​ engagement, loyalty, and​ relationships? A. Societal marketing B. Innovative marketing C. ​Customer-oriented marketing D. ​Sense-of-mission marketing E. Customer value marketing

Customer value marketing

According to the principle of​ ________ marketing, the company should put most of its resources into customer​ value-building marketing investments. A. customer value B. ​sense-of-mission C. ​consumer-oriented D. innovative E. conscious consumption

customer value

Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two​ components? A. implement renewable energy policies and protect company profits B. sustain the environment and implement renewable energy policies C. ensure sustainability and establish sustainability policies D. sustain the environment and produce profits for the company E. create recycling policies and ensure sustainability

sustain the environment and produce profits for the company