Ch 16 Quiz

​_________________marketing means that the company should define its mission in broad social terms rather than narrow product terms. A.Customer value B.​Sense-of-mission C.Societal D.​Consumer-oriented E.Innovative

sense of mission

Sustainable marketing should be guided by five sustainable marketing principles. Of the​ following, which is NOT one of those​ principles? A.Customer value marketing B.Societal marketing C.Strategic marketing D.​Sense-of-mission marketing E.Innovative marketing

strategic marketing

Through sustainable​ marketing, both businesses and consumers​ ___________________. A.embrace ethical values B.are asked to​ "do no​ harm" C.are both called to more responsible actions D.create a code of conduct E.display trust in the marketing system

are both called to more responsible actions

________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution. A.​"Never be​ deceptive" B.​"Foster trust in the marketing​ system" C.​"Do no​ harm" D.​"Embrace ethical​ values" E.​"Incorporate a sense of​ mission"

​"Foster trust in the marketing​ system"

Criticism has been leveled at marketing for negative impact on other businesses. Of the​ following, which does NOT fall within those​ criticisms? A.Reducing competition through acquisitions B.Harming competitors through acquisitions C.Unfair competitive marketing practices D.Creating false wants and too much materialism E.Practices that create barriers to entry

Creating false wants and too much materialism

Which of the following types of marketing calls for building​ long-run consumer​ engagement, loyalty, and​ relationships? A.Innovative marketing B.Customer value marketing C.​Sense-of-mission marketing D.Societal marketing E.​Customer-oriented marketing

Customer value marketing

Which of the following is included in the American Marketing​ Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we​ make? A.Do no harm B.Avoid deception and misleading marketing practices C.Foster trust in the marketing system D.Incorporate a sense of mission E.Embrace ethical values

Do no harm

Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core​ values: honesty,​ responsibility, fairness,​ respect, transparency, and​ citizenship? A.Incorporate a sense of mission B.Never be deceptive C.Foster trust in the marketing system D.Do no harm E.Embrace ethical values

Embrace ethical values

A​ company's marketing should support the five sustainable marketing principles. Of the​ following, which is NOT among those​ principles? A.Salutary marketing B.​Sense-of-mission marketing C.Societal marketing D.Innovative marketing E.Customer value marketing

Salutary marketing

Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal​ integrity, corporate​ conscience, and​ long-term consumer​ welfare? A.The sustainable marketing concept B.The societal marketing concept C.The​ sense-of-mission marketing concept D.The​ consumer-oriented marketing concept E.The customer value marketing concept

The sustainable marketing concept

According to the sustainable marketing​ concept, a​ company's marketing objectives should support the​ ___________________________. A.best​ long-run performance of the marketing system B.​company's value-based marketing objectives C.overall strategic plans and revenue goals of the organization D.​company's long-term revenue and profit goals E.​company's sense of mission

best​ long-run performance of the marketing system

________ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price. A.Excessive markups B.Deceptive packaging C.Deceptive pricing D.Deceptive promotion E.High advertising

deceptive pricing

Practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock are considered​ ____________________. A.excessive markups B.deceptive pricing C.baiting D.deceptive packaging E.deceptive promotion

deceptive promotion

The principle of​ ________ marketing requires that a company continuously seek real product and marketing improvements. A.​sense-of-mission B.conscious consumption C.​consumer-oriented D.customer value E.innovative

innovative

__________ products give high immediate satisfaction but might hurt consumers in the long run. A.Desirable B.Salutary C.Marketing D.Deficient E.Pleasing

pleasing

The difference between the marketing concept and the sustainable marketing concept is that the marketing concept​ ___________________________. A.understands that companies need​ long-term planning B.teaches that there are major controllable factors of any marketing mix C.recognizes that companies thrive and grow by having​ long-term revenue goals D.recognizes that companies thrive by fulfilling the​ day-to-day needs of customers E.embraces the principles of customer relationship management

recognizes that companies thrive by fulfilling the​ day-to-day needs of customers

________ products have low immediate appeal but might benefit consumers in the long run long dash —for ​instance, bicycle helmets or some insurance products. A.Deficient B.Salutary C.Pleasing D.Desirable E.Marketing

salutary

Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their​ needs? A.Global marketing B.Sustainable marketing C.Societal marketing D.Strategic planning E.Cause marketing

sustainable marketing

​________ marketing means that the company should view and organize its marketing activities from the​ consumer's point of view. A.​Sense-of-mission B.​Consumer-oriented C.Customer value D.Societal E.Innovative

Consumer oriented

Because of deceptive acts or practices by​ companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or​ practices? A.Consumer Rights Act of 2015 B.​Wheeler-Lea Act of 1938 C.Fair Credit Reporting Law D.Credit Card​ Accountability, Responsibility, and Disclosure Act E.Federal Trade Commission Act of 1914

Wheeler-Lea Act of 1938

According to the principle of​ ________ marketing, the company should put most of its resources into customer​ value-building marketing investments. A.​sense-of-mission B.innovative C.customer value D.conscious consumption E.​consumer-oriented

customer value

Exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms is known as​ ____________________. A.deceptive packaging B.deceptive promotion C.bait and switch D.excessive markups E.deceptive pricing

deceptive packaging

Which of the following describes an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living​ environment? A.Societal marketing B.Sustainable marketing C.Conscious consumption D.Consumerism E.Environmentalism

environmentalism

Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two​ components? A.sustain the environment and produce profits for the company B.create recycling policies and ensure sustainability C.implement renewable energy policies and protect company profits D.ensure sustainability and establish sustainability policies E.sustain the environment and implement renewable energy policies

sustain the environment and produce profits for the company