Ch. 7 Quiz Questions
A(n) _____ survey is a self-administered questionnaire posted on a website. A. Internet B. kiosk C. e-mail D. electronic
A
All of the following are ways to increase response rates for mail surveys EXCEPT _____. A. always revealing the sponsor of the research B. advance notification C. interesting questions D. cover letter
A
All of the following are advantages of survey research EXCEPT ____. A. accurate means of assessing information about a population B. quick C. free from errors D. flexible
C
Systematic errors are _____ because they include all sources of error other than those introduced directly by the sampling procedure. A. random sampling errors B. nonresponse errors C. nonsampling errors D. interviewer errors
C
When a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer, this is an example of _____. A. administrative bias B. auspices bias C. interviewer bias D. acquiescence bias
C
Which of the following survey research methods is the most expensive? A. telephone interview B. mall intercept personal interview C. door-to-door personal interview D. mail survey
C
Surveys in which the respondent takes the responsibility for reading and answering questions are called _____. A. self-administered questionnaires B. independent questionnaires C. stand-alone surveys D. interactive questionnaires
A
The cover letter for a mail survey should include all of the following EXCEPT _____. A. a description of the incentive for participating in the study B. a comment on the postage-paid reply envelope to use to return the survey C. a description of how the person was selected for the study D. names of other potential respondents
D
When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview, this is an example of _____. A. auspices bias B. social desirability bias C. interviewer cheating D. interviewer error
D
Which of the following is FALSE regarding mobile phone interviews? A. Area codes for mobile phones are not necessarily tied to geography. B. The recipient of a mobile phone call is even more distracted than the recipient of a home or office call. C. Phones have varying abilities for automated responses and differing keypads. D. Telemarketing calls can be directed toward mobile phone numbers in the United States, but it is illegal to do so in Europe
D