Ch 7: Test

_________ comprises the vast majority of e-commerce by volume. B2B B2C C2C B2E

B2B

_________ is larger by volume; _________ is more complex. B2C; B2C B2B; B2C B2B; B2B B2C; B2B

B2B; B2C

_________ materials are those items that are needed for MRO. Direct Vertical Indirect Horizontal

Indirect

Rakuten is a(n) _________ e-commerce company. European Japanese Chinese Indian

Japanese

_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary. Electronic credit Smart Stored-value money Purchasing

Stored-value money

Modern credit cards are _________ cards. electronic credit stored-value money smart purchasing

smart

________ facilitate dynamic pricing. Smart cards ERPs RFIDs Cookies

Cookies

_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else. Cyber-squatting Domain-using Cyber-using Domain-squatting

Cyber-squatting

_________ appear(s) underneath the active windows. Spam Banners Pop-up ads Pop-under ads

Pop-under ads

Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks. Relay InMobi ShopStyle Atlas

Relay

_________ occurs when shoppers visit a brick-and-mortar store but then purchase online. Showrooming Bannering The long tail Bundling

Showrooming

_________ organizations are only online. Brick-and-click Clicks-and-mortar Virtual Brick-and-mortar

Virtual

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically. buy-side marketplace electronic exchange sell-side marketplace sellers exchange

buy-side marketplace

In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time. forward; lower reverse; lower reverse; higher forward; higher

forward; higher

An electronic _________ is a collection of individual shops consolidated under one internet address. auction marketplace mall storefront

mall

In ________, manufacturers or retailers sell directly to customers. online direct marketing electronic tendering affiliate marketing viral marketing

online direct marketing

Online advertisers have traditionally favored _________ to increase the number of people who look at an ad. placing more ads on each web page offering premium content increasing traffic trying to sell native advertising finding a non-advertising revenue source

placing more ads on each web page

With ________, customers use the internet to self-configure products or services. electronic exchanges product customization group purchasing bartering online

product customization

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website. sell-side marketplace electronic exchange sellers exchange buy-side marketplace

sell-side marketplace

Disconnect and 1 Blocker are ad blockers that ________. stop almost every ad and tracker are for-profit businesses use the freemium model collect data

use the freemium model