CH 7

_________ is larger by volume; _________ is more complex. B2B; B2C B2B; B2B B2C; B2C B2C; B2B Attempts: unlimited

B2B; B2C

________ comprises the vast majority of e-commerce by volume. B2E B2C C2C B2B

B2B

Rakuten is a(n) _________ e-commerce company. Indian Chinese European Japanese

Japanese

________ facilitate dynamic pricing. RFIDs Cookies ERPs Smart cards

cookies

________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else. Cyber-squatting Domain-using Domain-squatting Cyber-using

cyber-squatting

In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time. forward; higher reverse; lower reverse; higher forward; lower

forward, higher

________ materials are those items that are needed for MRO. Horizontal Indirect Vertical Direct

indirect

In ________, manufacturers or retailers sell directly to customers. affiliate marketing electronic tendering viral marketing online direct marketing

online direct marketing

Modern credit cards are _________ cards. electronic credit purchasing smart stored-value money

smart

________ organizations are only online. Virtual Brick-and-mortar Clicks-and-mortar Brick-and-click

virtual

________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary. Smart Purchasing Stored-value money Electronic credit

Stored-value money

________ occurs when shoppers visit a brick-and-mortar store but then purchase online. Bannering Bundling Showrooming The long tail

showrooming

Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks. Relay ShopStyle InMobi Atlas

Relay

With ________, customers use the internet to self-configure products or services. electronic exchanges bartering online group purchasing product customization

product customization

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website. sellers exchange buy-side marketplace sell-side marketplace electronic exchange

sell-side marketplace

Disconnect and 1 Blocker are ad blockers that ________. stop almost every ad and tracker are for-profit businesses use the freemium model collect data

use the freemium model

An electronic _________ is a collection of individual shops consolidated under one internet address. storefront auction marketplace mall

mall

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically. sell-side marketplace electronic exchange buy-side marketplace sellers exchange

buy-side marketplace

Online advertisers have traditionally favored _________ to increase the number of people who look at an ad. placing more ads on each web page offering premium content finding a non-advertising revenue source increasing traffic trying to sell native advertising

placing more ads on each web page

________ appear(s) underneath the active windows. Banners Spam Pop-up ads Pop-under ads

pop-under ads