ch5
_________ communication is when people are all meeting at the same time or in real time a. Synchronous b. Asynchronous c. instantaneous d. none of the above
a. Synchronous
Tagging is adding _____ to content such as maps, pictures, or web pages a. metadata b. comments c. blogs d. knowledge
a. metadata
webcasts are also known as _______ a. podcasts b. blogcasts c. radiocasts d. weblogs
a. podcasts
_________ is the process of creating an online diary made up of chronological entries a. wikiing b. tagging c. blogging d. none of the above
c. blogging
the process of adding meta-data such as latitude and longitude to pictures, videos, or other content is called ________ a. adding geodata b. location tagging c. geo tagging d. tagging
c. geo tagging
Collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of _______ a. crowds b. customers c. individual experts d. virtual teams
c. individual experts
Microblogging is used primarily for ________ a. creating an online text diary b. providing location information c. short status updates d. customer support functions
c. short status updates
A(n) ________ system allows users to publish, edit, version track, and retrieve digital content, such as documents, images, audio files, videos, or anything else that can be digitized. Question 7 options: a. content management b. social presence c. collective intelligence d. peer production e. application sharing
content management
successful enterprise-oriented social media initiatives consider________ a. organizational culture b. organizational heirarchies c. technological inertia d. all of the above
d. all of the above
a wiki _______ a. allows users to add content b. allows users to revert edits c. allows anyone to read content d. allows all of the above
d. allows all of the above
_________ is using the net work effect to increase brand awareness a. brand marketing b. shared marketing c. social marketing d. viral marketing
d. viral marketing
Which of the following is an example of asynchronous communication? Question 9 options: a. shared whiteboards b. e-mail c. online chat d. electronic meeting support systems e. videoconferencing
Which of the following occurs during wiki wars? Question 10 options: a. Guests edit a creator's content without permission. b. Editors agree with the creators of the content. c. Administrators refuse to publish a creator's content. d. Contributors continuously edit or delete each other's posts. e. Editors do not agree with the creators of the content.
Contributors continuously edit or delete each other's posts.
Which of the following statements is true about a Real Simple Syndication (RSS) feed? Question 8 options: a. It is used to access the most current blogs, podcasts, videos, and news stories. b. It is used to increase brand awareness through the network effect. c. It is used to market the product without the audience realizing it. d. It is used to disseminate information to a narrow audience. e. It is used to enable people to work on a variety of Internet related projects in more flexible ways.
It is used to access the most current blogs, podcasts, videos, and news stories.
Amazon.com took crowdsourcing mainstream with its micro-task marketplace called ________. Question 5 options: a. Smart Mob b. Mechanical Turk c. Click Workers d. Citizen Science e. Crowd Fixing
Mechanical Turk
________ is data about data. Question 4 options: a. Data system b. Multi data c. Metadata d. Data house e. Pointer data
Metadata
_________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate. Question 3 options: a. Crowdsourcing b. Social cataloging c. Social networking d. Social bookmarking e. Media sharing
Social networking
Potential pitfalls of social media and the enterprise include Question 2 options: a. microblogging, social networks, and social dynamics. b. microblogging, lessons learned, and a Web indicator. c. lessons learned, societal impacts of social media, and social dynamics d. a Web indicator, online product reviews, and social networks. e. online product reviews, microblogging, and bad vibes going viral
online product reviews, microblogging, and bad vibes going viral
Which of the following is a basic concept associated with Web 2.0? Question 1 options: a. shift in user's preference to environment-oriented products b. shift in user's interest from sharing information to finding information c. shift in user's preference from online sites to encyclopedias as sources of unbiased information d. shift in user's role from the passive consumer of content to its creator e. shift in user's lifestyle due to increased purchasing power
shift in user's role from the passive consumer of content to its creator
The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication. Question 6 options: a. blog marketing b. stealth market c. viral marketing d. affiliate business e. e-business
viral marketing
