Chapter 1
Which of the following consumer good companies does NOT pursue the same business model?
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Consider the following three companies and their strategies - Company A is an established database management company that acquires a well-reputed but small publishing house to enter the booming publishing industry - Company B, a sports management house, declared bankruptcy during a recent recession but now has created a television network that airs regional sports events - Company C, a package delivery business, is a startup based on delivery efficiency models created by a few students and delivers almost all kinds of packages Which of the following described the use of strategies by these companies accurately?
All three companies employ deliberate strategies
Troopline Inc., an online laptop retailer, sells laptops of similar range and features as other online laptop retailers. Which of the value propositions would NOT benefit the company?
Establishing a comparison feature tab that allows customers to compare offerings from other online retailers
Crafting and executing a strategy is a top-priority managerial task because...
It is management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance
A company's strategy stands a better chance of succeeding when:
It is predicted on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals
A winning strategy is one that
Passes the fit test, the competitive advantage test, and the performance test
A company achieves a competitive advantage when it:
Provides buyers with superior value compared to rival sellers or offers the same value at a lower cost
Every strategy needs...
a distinctive element that attracts customers and produces a competitive edge.
Strategy, at its essence, is about
developing lasting success that can support growth and secure the company's future over the long term.
In crafting a company's strategy, managers...
need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals.
