Chapter 1: Digital Marketing Analytics
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What was the backbone for why Nathan's team at Linkmedia 360 was successful?
Analytics & Reporting
Earned media is out of your control.
True
You, the strategist, might have to tell a persuasive story in order to convince your manager of changes needed to be made based on analysis of the data.
True
Which of the following is NOT one of the 4 main components to the Digital Marketing Analytics framework?
data transformation
What is growth marketing?
focusing on driving people to your website
What is one big difference between owned and paid media?
paid media uses promotion to get recognized while owned media gets recognition without paying platforms
