Chapter 10

A(n) ----- is made up if one or more independent producers, wholesales, retailers, and consumers. A. Conventional distribution channel B. Corporate vertical marketing System C. Administered Vertical marketing System. D. Channel level E. Franchise

A

Channels often involve long-term commitments and companies have many alternatives. That type of criteria should be used if the company wanted to keep the channel flexible so that it can respond to environmental changes? A. Adaptability criteria B. Control Criteria C. Profitability Criteria D. Sales Criteria E. Investment Criteria

A

One key function performed by channel members i ----, or shopping offer to meet the buyers needs including activities such as manufacturing, grading, assembling, and packaging. A. Matching B. Negotiating C. Contact D. Promotion E. Risk Taking

A

Producers of convenience products typically use ----- distribution. A. Intensive B. Selective C. Exclusive D. Direct E. Franchise

A

Which of the following describes a just-in-time logistics system? A. Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. B. just-in-time logistics systems greatly increase inventory-carry and inventory-handling costs. C. Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. D. Just-In-Time logistics systems ensure that new stock arrives at least one week before it is needed. E. Just-in-time logistic systems eliminate the need for forecasting.

A

Which technology could one day make the entire supply chain intelligent and automated? A. Radio frequency identification B. Electronic data interchange C. Just-In-Time D. Vendor managed inventory E. Third party logistics

A

large retailer like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does the represent? A. Administered VMS B. Contractual CMS C. Corporate CMS D. Franchise E. Conventional distribution channel

A

A(n) --- is a layer of intermediaries that performs some word in bringing the product and its ownership closer to find the final buyer. A. Contract B. Channel level C. Supply chain D. Value delivery network E. Marketing channel

B

Fill-Line Forcing is a practice where by a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statement is true regarding full- line forcing? A. It is always legal. B. It may or may not be Legal. C. It is only legal in new York , California and Texas. D. It is only illegal in Europe. E. it is always illegal.

B

What is the first step in marketing channel design? A. Evaluating major channel alternatives B. Analyzing consumer needs C. Identify the number of intermediaries to use D. Identify the types of intermediaries to use. E. Setting channel objectives

B

Which of the following is a reason that producers use marketing channels and channel intermediaries? A. Marketing channel decisions only require a short-term commitment. B. Marketing channel member are able to transform the assortments of product made by producers into the assortments wanted by consumers. C. Using channel intermediaries increase the number of contracts with customers. D. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. E. Using marketing channels allows producers to remain control over how and to whom they sell there products

B

Which of the following is an example of horizontal channel conflict? A. A retailer complaining about a producer's pricing. B. A ford dealer complaining that another Ford Dealer is advertising in its territory. C. A retailer complaining about receiving damaged good from a wholesaler. D. A consumer complaining to a retailer about the service he received. E. A consumer complaining to a producer about the quality of a product.

B

Companies now use ----- and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationship with channel partners. A. customer relationship management B. distribution C. Partner relationship management D. Logistics E. Channel management

C

Sherwin- Williams sells its paint and other branded products exclusively through company owned retail stores. Sherwin-Williams has established a(n) ----- . A. Administered VMS B. Vertical marketing systems C. Corporate VMS D. Conventional distribution channel E. Contractual VMS

C

The length of a channel is indicated by -----. A. The Number of retailers in the channel B. The number of wholesaler in the channel. C. the number of intermediary levels. D. the number of final consumers E. the number of producers

C

Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier then takes full responsibility for managing inventory and deliveries? A. Just-in-time logistics B. Piggybacking C. Vendor-managed Inventory D. Reverse logistics E. RFID

C

When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and -----. A. the profitability of the channel B. economic criteria C. the responsibilities of channel members. D. consumer needs E. Whether to use intensive or exclusive distribution

C

----- involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by customers or resellers. A. Inventory management B. Outbound Logistics C. Inbound Logistics D. Reverse logistics E. Warehousing

D

Companies today see channel ember as first-line customers and practice strong -----. A. consumer advertising B. trade promotions C. discount pricing D. partner relationship management E. B2B selling

D

Online marketers taking business from traditional brick-and-mortar retailers is an example of -----. A. Horizontal conflict B. Vertical conflict C. An administered VMS D. Disintermediation E. Franchising

D

What are the four major functions of logistics? A. Warehousing, inventory management, retailing, logistics information management B. Warehousing, inventory management, transportation, retailing C. Retailing, inventory management, transportation, and logistics information management D. Warehousing, inventory management transpiration, logistics information management E. Inventory Management, transportation, shipping, warehousing

D

What is the most common type of a contractual VMS? A. A supplier B. A channel intermediary C. A retailer D. A franchise E. A wholesaler

D

Which channel partners in a company supply chain are upstream from a manufacturer or producer? A. Customers B. Wholesalers C. Retailers D. Suppliers E. Business distributors

D

A(n) ----- is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system. A. Channel level B. Marketing channel C. Supply Chain D. Contact E. Value delivery network

E

When setting channel objectives, companies should state the objectives in terms of -----. A. Exclusive distribution arrangements B. The length of the channel C. Competitors objectives D. Expected profitability E. Targeted levels of customer service.

E