Chapter 10

what are the four major functions of marketing logistics? a. forecasting, order processing, transportation, and inventory management b. warehousing, inventory management, transportation and logistics information management c. warehousing, inventory management, shipping and receiving d. warehousing, transportation, wholesaling, and retailing e. warehousing, inventory management, transportation, and retailing

B

when designing marketing channels, companies must determine the number of channel members to use at each level. the three strategies that are available to do this are ________ distribution. a. intensive, exclusive, and global b. intensive, selective, and exclusive c. intensive, selective, and targeted d. open, closed, and franchise e. targeted, segmented, and global

B

which of the following is a reason that producers use marketing channels and channel intermediaries? a. the reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels b. marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers c. using channel intermediaries increases the number of contacts with customers d. using marketing channels allows producers to retain control over how and to whom they sell their products e. marketing channel decisions only require a short-term commitment

B

which of the following statements is true regarding the selection of qualified channel members? a. firms select only qualified channel members in their immediate geographical area b. producers vary in their ability to attract qualified marketing intermediaries c. selecting qualified channel members is largely controlled by government regulation d. established brands have no trouble finding and keeping qualified channel members e. to find and select qualified channel members, firms simply refer to a national online database.

B

which of the following statements regarding marketing logistics is true? a. marketing logistics involve outbound movement of products. b. marketing logistics involve inbound logistics, outbound logistics, and revers logistics c. marketing logistics are not involved with the physical distribution of goods d. marketing logistics have no effect on the environment and a firm's environmental sustainability efforts e. companies today are placing less emphasis on marketing logistics

B

what are the four major functions of logistics? a. warehousing, inventory management, retailing, logistics information management b. inventory management, transportation, shipping, warehousing c. retailing, inventory management, transportation, and logistics information management d. warehousing, inventory management, transportation, logistics information management e. warehousing, inventory management, transportation, retailing

D

which of the following describes a just-in-time logistics system? a. just-in-time logistics systems allow producers and retailers to carry large amounts of inventory b. just-in-time logistics systems eliminate the need for forecasting c. just-in-time logistics systems ensure that new stock arrives at least one week before it is needed d. just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations e. just-in-time logistics systems greatly increase inventory-carrying and inventory-handling costs

D

under which type of system does the customer share real-time data on sales and current inventory levels with the supplier and the supplier then takes full responsibility for managing inventories and deliveries? a. vendor managed inventory b. piggybacking c. just-in-time logistics d. revers logistics e. RFID

A

when assigning functions to channel members, it is important for producers to _________. a. assign functions to the channel members that can add the most value for the cost b. assign functions to channel members who guarantee to lower the producers' costs c. assign functions to channel members not used by competitors d. assign functions to firms they have worked with in the past e. assign functions to channel members who do not take risks

A

which of the following statements is true regarding channel organization? a. channel members are dependent on each other for the overall success of the channel. b. channel organization is always based on formal interactions guided by strong organizational structures c. in a well-organized channel, conflicts rarely occur d. channel members should act alone in their own short-run best interests before considering the interests of other channel members. e. once a channel is organized and set, it rarely changes

A

which of the following statements is true regarding marketing channels and channel intermediaries? a. using marketing channel intermediaries means producers give up some control over how and to whom they sell their products b. marketing channel decision have no effect on other marketing decisions c. distribution systems cannot be used to give a company a competitive advantage d. distribution channel decisions involve only short-term commitments to other firms e. very few producers use marketing channel intermediaries

A

What are the four steps of designing marketing channels in their correct order? a. identifying the design of competitors' channels, analyzing consumer needs, setting channel objectives, and evaluating channel alternatives b. analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives c. identifying the diagnosis of competitors channels, setting channel objectives, analyzing consumer needs, and evaluating channel alternatives d. setting channel objectives, analyzing consumer needs, identifying major channel alternatives, and evaluating the alternatives e. analyzing consumer needs, setting channel objectives, identifying the design of competitors channels, and evaluating the alternatives

B

Which of the following is an example of horizontal channel conflict? a. a consumer compaining to a retailer about the service he received b. a consumer complaining ot a producer about the quality of a product c. a ford dealer complaining that another ford dealer is advertising in its territory d. a retailer complaining about receiving damaged goods from a wholesaler e. a retialer complaint about a producers pricing

C

most companies today see their intermediaries as first-line customers and focus on ________ to forge long-term relationships with channel members. a. legal contracts b. government assistance c. partner relationship management d. promotional incentives e. discounted prices

C

the length of a channel is indicated by _______________. a. the number of final consumers b. the number of retailers in the channel c. the number of intermediary levels d. the number of producers e. the number of wholesalers in the channel

C

when the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and ________. a. economic criteria b. the profitability of the channel c. the responsibilities of channel members d. consumer needs e. whether to use intensive or exclusive distribution

C

which channel partners in a company's supply chain are upstream from a manufacturer or producer? a. wholesalers b. retailers c. suppliers d. business distributors e. customers

C

which technology could one day make the entire supply chain intelligent and automated? a. vendor managed inventory b. third part logistics c. radio frequency identification d. just-in-time e. electronic data interchange

C

channels often involve long-term commitments and companies have many alternatives. what type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes? a. sales criteria b. investment criteria c. control criteria d. adaptability criteria e. profitability criteria

D

companies today see channel members as first-line customers and practice strong _________. a. trade promotions b. discount pricing c. B2B selling d. partner relationship management e. consumer advertising

D

producers of convenience products typically use ______ distribution. a. selective b. franchise c. direct d. intensive e. exclusive

D

A __________ consists of producers, wholesalers, and retailers acting as unified system. a. closed marketing system b. multichannel marketing system c. conventional marketing system d. horizontal marketing system e. vertical marketing system

E

______________ involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers. a. outbound logistics b. inbound logistics c. inventory management d. warehousing e. reverse logistics

E

online marketing taking business form traditional brick-and-morter retailers is an example of ________. a. an administered VMS b. vertical conflict c. horizontal conflict d. franchising e. disintermediation

E

when setting channel objectives, companies should state the objectives in terms of ________. a. competitor's objectives b. targeted levels of customer service c. exclusive distribution arrangements D. expected profitability e. the length of the channel

B