Chapter 10 - Marketing with Youtube

What are the benefits of creating playlists on Youtube?

Retention

Following the footsteps of other major social media platforms, in 2020 YouTube released a new short-form video creator called

Shorts

Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.

Starbucks

Why is it important to optimize YouTube videos before publishing?

The better optimized a video is the more likely YouTube is to promote it

True or False: During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.

True

True or False: Transcripts and closed captions increase the search ranking of videos.

True

Why is marketing Youtube videos crucial for brands?

Without marketing YouTube videos won't reach their intended audience

A YouTube playlist is

a collection of YouTube videos organized by categories

Which of the following are small rectangle notifications that appear in the top right-hand corner of a YouTube video when viewing?

cards

The longer a video drags on, the lower / fewer its

retention