Chapter 10 Sport Management
_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.
A conflict of interest
Which of the following would be classified as a specialty sport management and marketing agency?
Excel Sports
T/F A psychology degree is preferable for those entering careers in sport management and marketing agencies.
False
T/F Solicitation involves becoming a smaller organization by reducing personnel or departments.
False
T/F Sport management and marketing agencies often hire mid-level employees who have just completed their college degrees.
False
In which category of sport management and marketing agencies are WME/IMG, Octagon, and Wasserman Media Group?
Full service
_________ are individuals or groups responsible or controlling the flow of proposals or solicitations to the decision maker.
Gatekeepers
_______ agencies are those that fall between the expansive scope of work performed by full-service agencies and the narrow scope of work undertaken by specialty agencies.
General
What was the first sport management and marketing agency?
International Management Group
A method by which the output or outcome of an investment is calculated in light of the dollars or resources spent on that investment is referred to as_______.
ROI (return on investment) analysis
Which of the following sport management and marketing agency functions is undertaken for all four main client groups?
Strategic planning
Who is the sole client of an in-house group?
Themselves
T/F A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event management tasks.
True
T/F Grassroots programs are often aimed at children or adolescents who have the qualities, abilities, and potential to become consumers in the future.
True
T/F Specialty agencies specialize in a specific type of service or a specific stakeholder clientele.
True
T/F The first sport management and marketing agencies were formed primarily to represent athletes in contract negotiations and to seek endorsements and other revenue streams for those athletes.
True
The term _______ refers to a program or product that the vendor executes without further involvement from the client.
Turnkey
_______ is a full-service sport management and marketing agency and was the first true global agency.
WME/IMG
Associating the name of a sponsor with the name of an event or facility in exchange for cash or other considerations is referred to as ___________.
entitlement
A sport management and marketing agency is a business that acts on behalf of an _______ involving in the sport industry.
entity
Which of the following functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?
event management and marketing
The assets a sport properly has to sell are referred to as _______.
inventory
Which of the following have grown as corporate sport sponsorship continues to grow in popularity?
rights fees and media commitments
Sport management and marketing agencies perform functions for industry stakeholder groups defined as
talent, properties, corporate brands, media companies
