Chapter 10 T/F
Netflix is an example of the freemium revenue model.
False
Podcasting allows subscribers to listen to live, streaming radio and other audio acontent.
False
Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
False
Rich media advertisements are a sales-oriented marketing format.
False
Disintermediation provides major benefits to the distributor.
False
E-commerce refers to the use of any networking technologies to transact business.
False
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
False
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
False
Advertising networks track a user's behavior at thousands of websites.
True
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
True
Automobile manufacturing is an example of vertical market.
True
In general, for digital goods, the marginal cost of producing another unit is about zero.
True
In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.
True
Indirect goods are not involved firsthand in the production process.
True
Menu costs are the merchants' costs of changing prices.
True
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
True
The Internet shrinks information asymmetry.
True
Uber uses a form of dynamic pricing.
True
Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.
True
Web personalization is used primarily as a marketing tool.
True