Chapter 11 Marketing

As with other types of marketers, a primary goal in wholesaling is to _______.

Build value-adding customer relationships

Jones & Company, a major retail chain across the US, offers a wide range of consumer goods such as clothing, furniture, home appliances, cosmetics, jewelry, and food. Jones & Company is best described as a______.

Department Store

Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as ________ pricing.

High-Low

________ Creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Omni-channel retailing

________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Retailing

Food Galore is a regional chain of supermarkets in the midwest. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Food galore is most likely a ________.

Self service retailer

Which of the following statements is true of retailing?

Services like hotels, banks, airlines, restaurants, colleges, and hospitals can be retailed.

Grace and her fiancé visit several furniture stores in and around their hometown of milwaukee. they use their smartphones to capture information about manufactureres and pricing, and ultimately decide to purchase their favorite items online. This is referred to as ___.

Showrooming

The American Tie Company, a necktie retailer, offers a deep assortment of mens neckties. The american tie company is best described as an _________

Specialty Store

Retailers must decide on three major product variables. Product assortment, services mix, and

Store atmosphere

Which of the following is true about trends in wholesaling?

The demand for lower prices and higher quality has increased.

Which of the following is an impact of the great recession on retailing trends?

Tighter consumer spending patterns

Caseys is a large supermarket that practices everyday low pricing. Therefore, consumers should expect few discounts or sales if shopping at cases regularly.

True

Service retailers in the US are growing faster than product retailers

True

Includes all the activities involved in selling goods and services to those buying them for resale or business use.

Wholesaling