Chapter 11: McGrawn Hill Quiz

The B2B market includes:

- institutions - government - manufacturers

One of the fastest-growing segments of the U.S. population is people over the age of blank.

65

Which of the following are considered examples of geographic segmentation?

city, region, state, and country

Consumer behavior is the study of people's blank decisions and the factors that influence those decisions.

consumer

The blank market consists of all the individuals and households that want goods and services for personal consumption.

consumer

The investigation of consumer thought processes at each stage in a purchase in order to determine the best way to help the buyer buy is called:

consumer behavior

The set of values, attitudes, and ways of doing things transmitted from one generation to another is:

culture

Age, education level, income, and taste are all examples of how consumer groups:

differ greatly

True or false: Changes in an individual's behavior resulting from previous experiences and information creates culture.

false

promotion involves

informing people about products and motivating potential customers to buy

Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of:

intermediaries

These people perform many of the activities required to move products efficiently from producers to consumers or industrial buyers and are often wholesalers or retailers.

intermediaries

Changes in an individual's behavior resulting from previous experiences and information is blank.

learning

Changes in an individual's behavior resulting from previous experiences is:

learning

Developing products and promotions to please large groups of people is blank marketing.

mass

Companies use technological changes such as consumer databases, blogs, and social networking in order to develop products that:

meet customer needs

The process of finding small but profitable market segments and designing or finding products for them is called blank marketing.

niche

One of the fastest-growing segments of the U.S. population is:

over 65

A product includes anything that would enhance it in the eyes of consumers, such as the:

package, brand and warranty

Many customers value "green cars" because of the positive environmental aspects and the savings from better gas mileage. The marketing mix factor that represents the value of the product is Blank______.

price

In order to gather additional in-depth information needed for business decisions, marketers must do their own research by gathering:

primary data

A physical good, service, or idea that satisfies a want or need is called a(n):

product

Auto companies truly seem to be listening to customers who are environmentally concerned by offering more fuel-efficient cars. They are adjusting the blank element of the marketing mix to meet customer needs.

product

The first era in marketing was a focus on producing as much as possible because of high demand. This was termed the blank era which was followed by the selling era, the marketing concept era and finally the customer relationship era..

production

blank is a persuasive form of communication that informs people and motivates them to buy products and services.

promotion

When businesses developed mass-production techniques and capacity exceeded immediate demand, the:

selling era began

Choose the secondary sources of data collection from the list.

Government publications

Studying the thought processes people use to make buying decisions and the factors that influence their choices is the study of behavior.

consumer

Sociocultural, competitive, technological, global, and economic are the major influences in the marketing blank

environment

Instead of selling your product throughout the United States, you might concentrate on one or two regions. This is an example of which type of segmentation? Multiple choice question.

geographic

Pick out the attributes typically used to differentiate consumer groups.

income, age and education

The consumer market is made up of:

individuals and households

secondary data

information that already exists somewhere, having been collected for another purpose

Sociocultural, competitive, economic, global, and technological influences are all factors influencing:

marketing environment

Product, price, place, and promotion are the four elements in Blank______. Multiple choice question.

marketing mix

Using the same products and promotions to appeal to large groups of people is:

mass marketing

Marketers should gather data first because it is already available and to avoid incurring unnecessary expense.

secondary

Information that has already been compiled by others and published in journals, books, or online is called:

secondary data

True or false: There is a wider variety of careers in marketing than in most business disciplines.

true

The blank to blank market includes manufacturers, intermediaries, hospitals, schools, charities, and the government

B2B: business to business

True or false: The business philosophy that emphasized selling and advertising in an effort to persuade consumers to buy existing products occurred during the production era.

False

What is the key advantage of using secondary data?

It is generally less expensive to gather.

When setting price, a company must consider many factors including the costs of: Multiple select question.

production, promotion and distribution

Which of these are sources of primary data collection?

focus groups and surveys

The activities buyers and sellers perform to facilitate mutually satisfying exchanges is:

marketing

The factors that go into a marketing program: product, price, place, and promotion, are called the blank mix.

marketing

The segmentation method that develops or finds products for small, but profitable market segments is:

niche marketing

State governments use Blank to compete with other states and countries

marketing

Interviews, surveys, and observation are considered blank sources, whereas publications, magazines, and newspapers are considered blank sources of market research.

primary and secondary

The costs of producing, distributing and promoting the product will all influence the product's: Multiple choice question.

price

The production era philosophy was to produce as much as possible because the blank was unlimited.

market

Choose the secondary sources of data collection from the list.

magazines and government publications

Marketing blank helps to identify what products customers have purchased in the past, current purchasing patterns, and future wants.

research

Which marketing activity helps businesses gather information to compete effectively?

market research

Often secondary data does not provide all the information managers need for decision making, and they must gather blank data.

primary

True or false: Culture is the set of values, attitudes, and ways of doing things that are transmitted from one generation to another in a given society.

true

States use marketing to attract many groups. Choose the two main groups from the list that states try to attract:

Tourists and new businesses

Databases, blogs, and social networking help companies gather blank to meet consumer needs through the development of products and services.

data

Marketers must pay attention to the dynamic competitive environment because:

the Internet gives consumers information instantly and change is occurring more rapidly

Brick and mortar retailers must pay attention to the dynamic competitive environment mainly because of competition from:

the internet