chapter 12

An effective and appropriate way to establish your credibility in a business presentation is by

.describing your knowledge, position, or experience

Your speech will be more effective if you establish rapport, which refers to _______.

. a bond connecting the speaker with the audience

When analyzing your audience, you should consider the size of the audience, as well as their gender makeup, education level, and

. approximate ages

Tyrone has just told his audience that engineering a hostile business takeover is similar to conducting guerilla warfare. He is using what technique?

Analogy

. After determining your purpose for the presentation, what is your next important step?

Analyzing the audience

What statement about the use and meaning of color is correct?

Colors can be used to arouse different responses or to symbolize concepts.

As the human resources director for your company, you must give a presentation to the company owners about the staff demographics in each of your company's two locations. What organizational method should you use to present your data?

Geography/space

Will is giving a company-wide presentation and wants to create a sense of confidence in the organization's growth and financial stability. Which color should he incorporate into his slides?

Green

Which of the following statements about public speaking is correct?

Most people are apprehensive about speaking in public.

o help his listeners keep track of where he is in the presentation, Dominic has just said, Next, I will discuss three plans for reducing waste. What verbal signpost is Dominic using?

Previewing

Paul is explaining to upper-level management how converting to a four-day workweek can solve their budget woes by decreasing expenses. Which organizational method would you recommend he use?

Problem/solution

Which of these tips regarding the use of handouts as a visual aid is accurate?

Savvy speakers no longer distribute handouts because audiences view the lowly handout as outdated and environmentally unfriendly.

Which of the following statements is an accurate description of how today's business professionals use visual aids?

Two of the most popular visuals that are used for business presentations are multimedia slides and handouts.

Irina will make her presentation to a large audience of members whose negative attitudes range from displeased to outraged. What advice should Irina follow in preparing her presentation for this audience?

Use facts, statistics, and expert opinions along with an energizing, upbeat delivery style.

What kind of business presentation uses technology to allow remote colleagues to collaborate in real time?

Virtual presentation

Zoom presentations ______

allow the speaker to zoom in on and out of text blocks and images

Effective speakers must be aware of their nonverbal messages. Nonverbal refers to ____

appearance, movements, and vocal qualities

The body of a short, 20-minute presentation should focus on ___

approximately two to four main points

Ryan has been asked to give his supervisor a concise summary of a proposal that he will be delivering to the board of directors later in the week. This type of business presentation is called a(n) __

briefing

Connor opens his presentation to an audience of business owners with this statement: If you want to reduce employee benefit costs by at least 15 percent without hurting employee morale or impacting your work environment, please stand up right now. By asking them to stand, Connor is _

capturing listeners' attention and getting them involved

To deliver effective nonverbal messages during a presentation, avoid being planted behind the podium, punctuate your words by varying your tone, volume and pitch, and

change your expressions to correspond to the thoughts you are voicing

After you determine your purpose and analyze your audience, your next step is to _______. a. practice your delivery

collect information

For which of the following types of audiences should you avoid a question-and-answer period at the end of a presentation?

d. Hostile

The most important part of preparing for an oral presentation is ___

determining the purpose

An established rule of thumb for choosing your attire for a business presentation is _______. a. wear a black or navy suit for all situations

dress at least as well as the likely best-dressed person in the audience

Two of the most powerful techniques to improve your audience's ability to understand and remember your speech are _______.

good organization and intentional repetition

An effective visual aid emphasizes and clarifies main points, increases audience interest, and

helps to jog the memory of a speaker

Jessica tells her audience about her years of experience as a social networking professional helping over 100 local businesses learn to use social networking as an effective marketing tool. Jessica is attempting to _____

identify herself and establish credibility

Speakers build audience rapport by ______

incorporating imagery, supplying verbal signposts, and using body language strategically

You can avoid banalities in the introduction of a presentation if you preview the main points of your presentation, capture your listeners' attention and get them involved, and ____

introduce yourself and establish your credibility.

Valid reasons for creating a multimedia slide for a presentation include: illustrating and simplifying complex ideas, providing transitions from one major point to the next, and _______.

introducing or reviewing your key points

When selecting and preparing your visual aids, keep in mind that your goals as a speaker are to

make listeners understand, remember, and act on your ideas

Business presentations

may vary in complexity

Because the presenter can create dynamic, colorful presentations that incorporate audio, videos, images, animation, and hyperlinks, one of the most popular visual aids is ____

multimedia slides

In the conclusion of your speech, you say, I recommend developing and posting high-quality video podcasts on our website to recruit new employees. You are using the conclusion to

review the main theme of the presentation and to provide a final recommendation

An effective presentation conclusion should strive to accomplish what three goals?

summarize the main themes, give the audience a memorable take-away, and include a statement that allows for a graceful exit

In her presentation on improving employee morale, Jillian makes this statement: So far, you've heard only about the problems we have with morale; let's move to some solutions. Jillian has employed the verbal signpost called _______.

switching directions

For effective presentation slides, you should apply the 6-x-6 rule to most slides. The 6-x-6 rule means that __

the entire presentation has no more than six slides

. Your audience analysis reveals that audience members will be friendly and interested in your topic. You should be

warm and pleasant, using a lot of eye contact and smiles