Chapter 12 Management
Once the entire lot around a newly built home is ready, a gardener adds all of the landscaping during a 3-day period, instead of planting small sections over an extended period.
Application
Which of the following is the most important reason for Twitter to change in response to changes in its business environment?
Change will help Twitter become more successful in the future.
Which of the following statements describes an organization's use of cultural symbols to promote innovation?
A large art installation of push pins positioned prominently on a wall in Wieden & Kennedy's headquarters spells out the agency mantra, Fail Harder. Google's corporate campus features a giant slide and nap pods.
Job insecurity
Against Change
Threaten Self-Interest
Against Change
Which of the following types of ideas relate to changes in your company's organizational structure and design?
Coordination mechanisms Authority distribution
While some students still prefer traditional textbooks, many now choose e-books, because of the added features they provide.
Decline
Poornima compares several recent sneaker releases to choose the colorways for her company's next limited edition shoe.
Development
Needs of paid advertisers for new ad formats
External
Ability to compete effectively
For Change
Focus on corporate mission
For Change
Once Latasha's new clothing line got publicity on blogs and social media, and people began to see the products, sales started to steadily increase.
Growth
Under which condition would you recommend that the CEO consider a business process change?
If the change program will involve all aspects of design, technology, and people
Clashing personalities of top leaders
Internal
Decision to add new features to platform
Internal
Learning from its staffing shortages in the past, a concert venue now has extra ticket-office staff working the first few days after popular concert tickets first become available.
Launch
The first flat-screen televisions were expensive and offered by few manufacturers. However, within a few years, most televisions incorporated that technology.
Maturity
Which techniques would you recommend that eBay's leadership utilize to overcome resistance to change in this situation?
Offer opportunities for employees to have some control over the changes that impact them, such as whether they remain at eBay or separate with PayPal. Use a force-field analysis to show that the forces for change outweigh those against change in objective terms.
The other major area of organizational change addresses people, attitudes, and behavior. Changes to which of the following would relate to this category?
Perceptions Attitudes Expectations
3D Printing
Process
RedBox
Process
Robotic Automation
Process
Fitbit
Product
Nest home thermostat
Product
After the CEO decided to spin off PayPal, what step in the change process had already been definitively completed?
Recognize the need for the change
As for-profit competitors like FedEx and UPS gained market share, the government-run United States Postal Service (USPS) failed to implement managerial and process innovations. Long chronically short on funding, the USPS has faced even stiffer budget challenges as a result of losing business. What are the most likely reasons the USPS failed to innovate?
Resistance to change Lack of resources
According to the case study, which of the following are likely reasons Twitter changed its executive leadership?
Twitter faced increased competition from companies such as Facebook. Twitter needed to respond to the concerns of investors. Twitter needed new leadership to better establish a strong value proposition for users.
If Twitter never changed its strategies or organizational design, which of the following would be most likely to occur?
Twitter would become a less successful company.
Proposed change interventions related to your company's technology and operations include which of the following?
Work processes Control systems Work sequences
Which factors discouraged change in this situation?
eBay and PayPal complement each other in that the combination of payment system and retailer results in a truly integrated online marketplace. The user data PayPal collects during financial transactions is a valuable addition to the data eBay collects about buyers and sellers.
Twitter's organizational changes were ______ because they came in response to forces inside and outside the organization.
reactive
