Chapter 12

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A good best practice for length of blog post is _______.

400- 1,000 words

What is a vlog?

A video blog

Why are blogs so popular?

All of these options

Which of the following companies launched a podcast called "10-Minute Mysteries"?

American Girl

Which of the following is NOT a benefit of blogging?

Decreases brand awareness

Which type of blog is the most popular?

Fashion

Which of the following is NOT a disadvantage to blogging?

Instant payback

True or False: The editorial strategy will determine who will be writing and editing the blog, as well as subject matter experts that need to be involved to contribute content.

True

True or False: Unlike a podcast, webinars are intended to be interactive with the audience in real time.

True

True or False: Unlike most social media platforms, podcasts are not typically run on bidding strategy.

True

Which of the following does NOT distinguish a blog?

Written in second person

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