Chapter 12 Quiz

All of the following are stages in the selection of a sample EXCEPT ____.

analyze data

An investigation of all the individual elements that make up a population is called a(n) _____.

census

When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a ____

census

Which sampling technique is an economically efficient sample technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements?

cluster sampling

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for new product nationally, this is an example of what type of sample?

judgement sample

Janet has agreed to participate in online research studies. She signed up to receive emails inviting her to participate in various applied research studies, such as the one that asked her questions about dinner preparation. Janet is part of a(n) _____.

online panel

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called ____.

online panels

A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n) _____.

proportional stratified sample

Which type of error occurs when the certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame?

sampling frame error

Which type of sampling procedure selects initial respondents using probability methods and selects subsequent respondents from information provided by those initial respondents?

snowball sample