Chapter 13 Intro to Business
control
In the context of digital communication, _____ refers to the customer's ability to regulate the information they view as well as the rate and exposure to that information.
social network
. A _____ is a web-based meeting place for friends, family, coworkers, and peers that lets users create a profile and connect with other users for a wide range of purposes.
Price
. _____ is the most flexible element of the marketing mix.
Interactivity
. _____, in the context of digital communication, refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
Bitcoin
.____ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.
creators
A photographer who travels widely has her own blog where she shares her experiences. According to the social technographics of Forrester Research, she belongs to the category of _____.
spectators
According to the social technographics of Forrester Research, _____ are consumers who read online information but do not join groups or post anywhere.
conversationalists
According to the social technographics of Forrester Research, _____ are consumers who regularly update their Twitter feeds or status updates on social networking sites.
Federal Trade Commission
Due to consumer concerns over privacy, the _____ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.
critics
Dylan is a foodie who loves to try different cuisines at different restaurants. He also writes about his experiences at the restaurants and rates their services. In the context of social technographics of Forrester Research, Dylan falls under the category of _____.
Intellectual Property
In addition to protecting personal privacy, Internet users and others want to protect their rights to the property they may create, including songs, movies, books, and software. This property is called:
Addressability
In the context of digital communication, _____ is the ability of a marketer to identify customers before they make a purchase.
connectivity
In the context of digital communication, _____ refers to consumers' ability to get in touch with marketers along with other consumers.
Online Fraud
Includes any attempt to conduct fraudulent activities online, such as by deceiving consumers into releasing personal information.
distribution
Marketers' ability to process orders electronically and increase the speed of communications, thereby reducing costs, inefficiencies, and redundancies most likely relates to the _____ element of the marketing mix.
Phishing
One growing scam used to initiate identity theft fraud is the practice of _____, whereby con artists counterfeit a well-known website and send out e-mails directing victims to it.
connectivity
The _____ created by digital media provides the opportunity for adding services and can enhance product benefits.
Cookies
_____ permit website operators to track how often a user visits the site, what he or she looks at while there, and in what sequence and also allow web users to customize services and content.
Digital marketing
_____ typically uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.
This service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?
Virtual worlds
_____ allow users to develop avatars that live and play online, and sometimes even have their own currency.
Podcasts
_____ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers
Blogs
_____ are web-based journals in which writers can editorialize and interact with other Internet users.
Wikis
_____ are websites where users can add to or edit the content of posted articles.
Crowdsourcing
_____ describes how marketers use digital media to find out the opinions or needs of potential markets.
Viral marketing
_____ is a tool that uses the Internet, particularly social networking and video sharing sites, to spread a message and create brand awareness.
Identity theft
_____ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.
Widgets
small bits of software on a website, desktop, or mobile device that perform a simple purpose, such as providing stock quotes.
