Chapter 14 Consumer Behavior
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Which functional area of culture is most closely related to the idea of a common worldview?
Ideology
________ is/are the mental characteristics of people and the way they relate to their environment and social group.
Ideology
________ usually dictate what is right and wrong, acceptable or unacceptable
Norms
Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting products.
ecology
Culture is best described as a society's
personality