Chapter 14 MKT quiz

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?

Producer wholesaler, retailer, consumer

Steelcase, Inc. markets furniture directly to businesses. This is an example of a(n) _____________ channel.

Producer-to-business buyer

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using _________________ and Red Box is using ____________ .

a direct-marketing channel; a type of retailer.

Starbucks has an agreement with Pepsi Co. through which Pepsi distributes Starbucks' coffee drink, Frappucino, to grocery stores and other retail outlets. This is an example of

a strategic channel alliance.

The supply chain includes

all entities that facilitate product distribution.

The result of an inventory stockout usually results in ______________ .

an increase in lost sales.

A single leader who controls and organizes a marketing channel is called a

channel captain.

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ________ with independent Goodyear dealers.

conflict

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through

containerization.

A marketing channel is defined as a group of individuals and organizations that

directs the flow of products from producers to customers.

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

dual distribution.

An arrangement where a producer forbids an intermediary to carry products made by competing manufacturers is called

exclusive dealing.

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

exercising channel power.

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used _____________ distribution.

intensive

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)

manufacturers' agent.

Eliminating a wholesaler from a marketing channel will

not eliminate the functions performed by that wholesaler.

When Zappos, Inc., an online marketer of shoes, accessories, and clothing, contracts out the physical distribution task to third parties such as UPS, this arrangement is called ___________. This is due to the fact that UPS does not have managerial authority within the Zappos marketing channel.

outsourcing.

Consumers receive the benefits of place utility when

products are available in locations where consumers want to buy them.

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is

six.

Channel decisions are important to marketers mostly because

they involve long-term commitments and affect customer accessibility.