Chapter 15 quiz

A retail store usually can position its image so that it is universally acceptable to all market segments.

False

Discount stores are distinctive in that they usually are very service oriented.

False

Which of the following is an example of a category killer?

Hope Depot

What is a potential disadvantage of direct selling?

Some customers view direct selling negatively.

Which of the following may include special attractions such as amusement parks or skating rinks?

Superregional shopping centers

Retailing includes all transactions in which the buyer intends to consume the product through personal, family, or household use.

True

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

True

The three major types of nonstore retailing are

direct marketing, direct selling, and vending.

Drop shippers

take title to but not physical possession of the goods.

All of the following are types of direct marketing except

direct selling.

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

factory outlet mall.

The primary advantage of vending as a form of retailing is that

it eliminates the need for sales personnel.

Location is important to a retailer because

location determines the trading area from which the store must draw its customers.

With respect to inventory, wholesalers can help retailers with all of the following except

production.

Wild Birds Unlimited is a chain of small stores that sell a wide variety of bird feeders, wild bird food, and related backyard wildlife enjoyment products. Wild Birds Unlimited would best be described as a(n)

single-line retailer.

Eric gets a shopping list from his wife. On the list are a potted plant, fresh salmon, vitamins, bread, milk, and a birthday cake. To make just one stop to save time, Eric should go to a(n)

supermarket.

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

television home shopping

Retailing is best characterized as

transactions in which the buyer intends to consume the product through personal, family, or household use.

Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called

warehouse clubs.

Peter works for a company that buys snacks such as chips, cookies, and candy in bulk from manufacturers. Peter's company then repackages them and sells them to vending companies that have vending machines at government institutions. Peter most likely works for a(n) _____,while the vending machine company is a(n) _____.

wholesaler; retailer