Chapter 15 Speech Communication

The attempt to change others with as few words as possible is known as _____-persuasion.

micro

Which of the following are ways to avoid others' efforts to persuade you?

Do not go into stores when you don't plan to buy things. Do not watch commercials on television. Do not engage with telemarketers.

When you force people to think what you want them to think, it is _____, not persuasion.

coercion

Which of the following are Aristotle's modes of proof?

pathos logos ethos

If you try to trick your audience into believing a statement, which of the following ethical standards are you principally violating?

Respect your audience.

If you make up quotations, which of the following ethical standards are you principally violating?

Accurately cite sources.

Which of Aristotle's modes of proof referred to the speaker's reputation?

ethos

If you tell your audience that you want them to learn more about your issue over time so that eventually they will come around to your position, you are expressing a

long-range goal.

Which of the following organizational patterns are often used in persuasive presentations?

topical-sequence Monroe Motivated Sequence problem/solution

If you are attempting to persuade your audience to make a big change, when is it best to reveal the purpose of your speech?

toward the end

The _____ appeal, often found in political and product advertising, is one of the most common appeals to emotion.

fear

When you use fraud or tricks to convince people to comply with your wishes, you are ______ them, not persuading them.

manipulating

Face-to-face persuasive efforts are ______ public service campaigns.

more effective than

Proof is evidence that

the receiver believes.

The ethical guidelines for persuasive speakers allow for

the weighing of evidence and supporting materials. critical analysis of arguments and ideas. profound differences of opinion.

Which of the following questions are established tests of evidence?

If the evidence is based on personal experience, how typical is that personal experience? Does the evidence come from unbiased sources? Is the evidence consistent with other known facts?

Which of the following is the best definition of boomerang effect?

The audience likes the speaker and the message less after the presentation because too much change was asked for.

Which of the following is true of the introduction to a persuasive presentation?

You need to determine when you should introduce your purpose.

An audience that consists of people who did not gather to hear about a particular topic is known as a(n) ______ audience.

captive

Which of the following are potential weak points in an inductive argument?

quality of the individual instances place where the inferential leap occurs clarity of the proposition

A ______ is an argument against someone else's position on an issue.

rebuttal

Which of the following organizational patterns is preferred when the audience is reluctant to change?

Monroe Motivated Sequence

True or false: While it is permissible to present imagery from sources such as YouTube during a talk you give in class, you should not rely heavily on such material.

True

A statement of purposes that could be achieved through continued persuasion is a _____-_____ goal.

long-range

What is the next step in the Monroe Motivated Sequence after visualization?

action

When listeners start a new behavior as a result of the persuasive presentation, this is known as

adoption.

The statement "college student indebtedness is the highest in history" exemplifies a proposition of

fact.

A presentation based primarily on ______ is made more effective if it also includes reassurance.

fear

Which type of argument provides specific instances that guide the listener to make a desired generalization?

inductive

Malik tweets out a rave review about his new favorite restaurant, urging his followers to give it a try. This is a form of

micro-persuasion.

You are utilizing the persuasive power of ______ when you tell stories that buttress your proposition.

narrative

On which of the following do television advertisements such as those broadcast during the Super Bowl base most of their appeal?

persuasive imagery

The statement "under the terms of this program, anyone who makes his monthly payments for twenty years after leaving college is eligible to have his/her remaining balance forgiven" exemplifies a proposition of

policy.

Many things can be evidence, but only things the audience accepts constitute _____

proof

If you single out acne sufferers in the audience during a speech on skin disease, some audience members may ______ your persuasive message.

reject

Listeners who like logic ______ arguments with evidence that constitutes proof.

respond positively to

Which step in the Monroe Motivated Sequence involves suggesting a solution to the audience's needs?

satisfaction

Which of the following measures for resisting persuasion involve evaluating the presenter?

Check what persuaders say against what they do. Check out the credibility of the source.

Which of the following best defines syllogism.

a logical structure that contains a major premise applied to a minor premise that leads to a conclusion

The terms for the two main goals of a persuasive presentation are _____ and _____.

adoption; discontinuance

Which of the following best defines rebuttal?

an argument against someone else's position on an issue

A proposition that asserts a course of action is known as

an argument.

With the _____ effect, the audience likes your message less after the presentation because you asked them for too much change.

boomerang

Which of the following are potential weak points in a deductive argument?

validity of the major premise application of the minor premise meaning of the conclusion

Which of the following are ways to resist persuasion?

Avoid situations where persuasive messages may be. Verify claims against at least two other valid sources. Educate yourself about issues and ideas.

According to your text, what are the two reasons face-to-face persuasion is more effective than public service campaigns?

Face-to-face presentations often have captive audiences. It allows you to reach people on a personal level.

True or false: Ethical requirements for public speaking make it extremely challenging to be persuasive.

False

Which of the following questions are established tests of evidence?

What is the presenter's credibility on the topic? Are all cited studies authoritative, valid, reliable, objective, and generalizable? Are the speaker's inferences appropriate to the data presented?

Which of the following best defines immediate purpose?

a sentence explaining what you want your speech to accomplish

The logical structure known as ______ contains a major premise that is applied to a minor premise, leading to a conclusion.

a syllogism

Many principles of ethics

are not codified into law.

The best resistance to persuasion is

avoidance.

Which of the following are qualities that give you the source credibility that causes your audience to listen to you?

competence charisma expertise

Which of the following are immediate purposes of a persuasive presentation?

convincing the audience to stop doing something they presently do persuading the audience to do something new

Which type of argument applies a general proposition to a specific instance to draw a conclusion?

deductive

Convincing listeners to stop a current behavior is known as

discontinuance.

Which of the following illustrates pathos?

dramatic anecdote

Aristotle's word for source credibility is _____.

ethos

A sentence explaining what you want your speech to accomplish is called the ______ purpose.

immediate

A message designed to ______ the audience is a persuasive presentation.

induce change in

The statement "we must put security above First Amendment freedoms" exemplifies a proposition of

value.

An audience that listens to a speaker because they already care about the topic and often are in agreement with the speaker is known as a ______ audience.

voluntary