Chapter 16: Social Media Policies and Crisis Response Plan

D. Legal risks

A social media crisis plan does NOT include______. A. A social media crisis team with roles and responsibilities B. Up-to-date contact information for critical employees C. A social media response flow chart D. Legal risks

A. True

A social media policy outlines how an organization and its employees should conduct themselves online. A. True B. False

C. A company spokesperson responsible for answering questions about your company on social media

A social media policy should have rules and responsibilities for governance tasks. This should be assigned to: A. Employee of the month B. The social media team C. A company spokesperson responsible for answering questions about your company on social media D. All of the above

D. All of the above

A social media policy should include A. A section that discusses what is considered illegal B. A section that outlines who is responsible for answering questions about the company C. A section that outlines any consequences for employees who do not abide by the social media policy D. All of the above

D. "My views are expressed as my own"

Best Buy's social media policy mandates that employees disclose their affiliation with Best Buy and include the disclaimer_____. A. "I am employed by Best Buy" B. All of these options C. "I am free to state my own opinions on social media" D. "My views are expressed as my own"

A. True

Code yellow issues are those that do not escalate beyond the attention of the social media or customer service team. A. True B. False

C. None of these options

I'm order to avoid threats on social media, employees should_____. A. Ignore threats B. Use short passwords C. None of these options D. All of these options E. Limit monitoring employees activity on social media

B. False

If a brand sees a negative comment on social media, the first thing they should do is delete it A. True B. False

D. All of the above

The rules and regulations within a social media policy consist of________. A. Explanations of what employees can and cannot share online B. Expectations for appropriate employee behaviour and conduct C. Guidelines for social media etiquette D. All of the above

C. A living document that is updated regularly

Your company's social media policy should be____. A. A short written letter sent to all employees B. An email sent to all employees C. A living document that is updated regularly D. A casual statement about your company's online presence

social media policy

outlines how an organization and its employees should conduct themselves online

Crisis response plan

outlines the steps a company should take when a crisis occurs