Chapter 3

True or False: It is important to interject the researcher's opinions throughout the body of a secondary research report.

False

Each is a necessary component of a secondary research report, except ______.

the survey tool used

True or False: Secondary research can be exploratory.

True

Geodemographic segmentation can be useful for each of the following, except ______.

when identifying weaknesses of a current product

Internal secondary research involves ______.

existing research gathered within a researcher's own company

All of the following are disadvantages to secondary research, except that ______.

-the quality and accuracy must be scrutinized -external secondary data may not be comparable to internal data -data could be outdated

What makes environmental scanning different from other forms of secondary research?

There is no specific research objective

All of the following are reputable secondary sources, except ______.

blogs

Sources of external secondary research include each of the following, except ______.

existing customer survey results

Each of the following is an advantage to secondary research, except that it ______.

is generally more accurate than conducting primary research