Chapter 3

Which of the following are included in culture? -Technology -Attitudes -Ideas -Values

-Attitudes -Ideas -Values

What are the newest forms of technological changes that are occurring now? -Blockchain -Wearable technology -RFID tagging -Fax machines

-Blockchain -Wearable technology

Which two of the following are macroeconomic factors? -Discretionary income -Gross domestic product -Inflation -Gross income

-Gross domestic product -Inflation

Which of the following are among the goals of environmental scanning? -Interpreting and identifying trends -Implementing "green" activities internally -Focus solely on sales and promotion -Continually acquiring information on external events

-Interpreting and identifying trends -Continually acquiring information on external events

Which two of the following are personal moral philosophies that have the most direct bearing on marketing practice? -Moral idealism -Utilitarianism -Normative ethics -Hedonism

-Moral idealism -Utilitarianism

Select three characteristics that describe Generation X? -Extravagant in their lifestyle and purchases -Supportive of racial and ethnic diversity -Often called the "baby bust" generation -Born between 1965 and 1980 -Wealthiest generation in U.S. history

-Often called the "baby bust" generation -Born between 1965 and 1980 -Supportive of racial and ethnic diversity

Which two laws forbid monopolies or other actions that cause restraint in trade? -The Copyright Act - The Sherman Antitrust Act -The Anti-Monopoly Law -The Clayton Act

-The Clayton Act - The Sherman Antitrust Act

Which are rights codified by the 1962 Consumer Bill of Rights? -The right to refund for defective products -The right to safety - The right to be heard -The right to privacy

-The right to safety - The right to be heard

1) Pure competition 2) Monopolistic competition 3) Oligopoly 4) Monopoly

1) Wheat, grains, and rice 2) Coffee, tea, soft drinks 3) Cell phone carriers 4) Water, electricity, natural gas

1)Pure Competition 2) Monopolistic competition 3) Oligopoly 4) Monopoly

1)Many sellers offering similar products in a marketplace in which they have little control of marketing elements. 2) Many sellers offering substitutable products within a price range 3) A few companies control the majority of industry sales 4) A single seller of a product exists

Baby boomers are those people born between the years ___.

1946 and 1964.

An example of ____, is the elimination of passwords based on facial or fingerprint recognition.

Authentication technology

Which generational cohort was born between 1946 and 1964?

Baby Boomers

The best known self-regulatory group is the ___.

Better Business Bureau

Which environmental force refers to the alternative firms that could provide a product to satisfy a specific market's needs?

Competition

To do a thorough environmental scan, a marketer must consider both current and potential ___ in designing a marketing strategy.

Competitors

The right to safe products and to be informed by businesses that sell them are part of the ____ Bill of Rights enacted in 1962 by President John F. Kennedy.

Consumer

Gross, disposable, and discretionary are three components related to ____.

Consumer income

_____ is a movement to increase the influence, power, and rights of consumers in dealing with institutions.

Consumerism

Technology is causing a change in the customer assessment of value because its cost is plummeting, resulting in _____.

Consumers focusing instead on quality, service, and relationships with the retailer

A company's ____ can be described as the set of values, ideas, and attributes that is learned and shared among its members.

Culture

Social forces include _________ characteristics of the population and its culture.

Demographic

The term ___ indicates the characteristics of human populations and segments, especially those used to identify consumer markets.

Demographics

The performance of the ___ can be measured using the GDP, the rate of unemployment, or price changes.

Economy

Which component of an environmental scan pertains to the income, expenditures, and resources affecting the cost of running a business or household?

Economy

The moral values that govern the actions and decisions of an individual or group and serve as guidelines on how to act rightly and justly when faced with a moral dilemma are referred to as ____.

Ethics

A good marketer can identify potential opportunities by paying close attention to environmental ___; it is important to continuously monitor the business environment in which a company operates.

Forces

Those born during the "baby bust" when the number of children born each year was declining are part of which generational cohort?

Generation X

Culture incorporates the set of values, ideas, and attitudes that are ___ and shared among the members of a group.

Learned

Consumer income is a ___ factor that is important to marketers.

Microeconomic

What is considered a human rights abuse by an American company may be viewed as an acceptable business practice in China, which illustrates that____.

Moral standards are relative to particular societies

Social responsibility means that organizations are ____.

Part of a society and accountable to it for their actions

Social responsibility includes the concepts of _____ responsibility, stakeholder responsibility, and societal responsibility.

Profit

Sustainable development involves conducting business in a way that ___.

Protects the natural environment while making economic progress

Which statement about regulation as an environmental force is true?

Regulation often places restrictions on the activities of businesses

An environmental scan will include ___ forces impacting a business by way of state and federal laws that may restrict its activities.

Regulatory or regulation

Because culture is a socializing force that dictates what is morally right, moral standards are ___.

Relative to particular societies

In the United States, the majority of new jobs are generated by ___ businesses.

Small

The majority of the competitive landscape in this country is made up of ___.

Small businesses

The demographic characteristics of a population and its culture are the basis of the ___ forces of the environment.

Social

Profit responsibility, stakeholder responsibility, and societal responsibility are the three concepts of _____.

Social responsibility

Which of the following refers to the fact that organizations are part of a larger society and are accountable to that society for their actions?

Social responsibility

____ development involves conducting business in a way that protects the natural environment while making economic progress.

Sustainable

What environmental force involves developing applications from science or engineering research?

Technological forces

Which of the following environmental forces refers to inventions or innovations from applied science or engineering research?

Technology

The act that makes it unlawful to discriminate in prices charged to different purchasers of the same product is called ____.

The Robinson- Patman Act

Using technology for the development of new products creates ___ for customers.

Value

Consumerism is _____.

a movement to increase the power and rights of consumers in dealing with institutions

Self-regulation is ___.

an alternative to government control in which industry attempts to police itself

The marketspace is defined as ___.

an electronic exchange environment with computer technologies and digitized offerings.

The __ is one of five components of an environmental scan because businesses are impacted by forces such as inflation, productivity, and consumer income.

economy, economic, or economics

Environmental scanning is necessary for an organization to ____.

interpret trends that may be a source of opportunity

Moral idealism and utilitarianism are two prominent personal ____ that are important in marketing.

moral philosophies

A __ is described with demographics.

population

An information- and communication- based electronic exchange environment occupied by computer technologies and digitized offerings is called ____.

the marketspace

Ethics refers to ___.

the moral principles and values that govern the actions and decisions of an individual or group

Corporate culture can be defined as ____.

the set of values, ideas, and attitudes that are learned and shared among the members of an organization