Chapter 4: Business to Consumer

business-to-business

The form of electronic commerce that is used by organizations to conduct business with business partners without involving the end consumer is known as ________ electronic commerce.

The Long Tail

Which of the following refers to a focus on niche markets rather than purely on mainstream products?

True

An advertiser that has an ad in a sponsored listings should expect to pay the search engine owner.

Pay-Per-Click

If a company's Web site is in the sponsored list of a search engine, the search engine receives revenue on a ________ basis.

Mapping

In the context of GPS-enabled location-based services, capturing specific locations to be viewed on the phone is an example of ________ service.

1. Click-Only Business Strategy 2. Click and Mortar Business Strategy 3. Bricks and Clicks Business Strategy

Select all of the electronic commerce business strategies.

True

Electronic commerce is not limited to transactions between businesses and consumers.

True

One drawback of pay-per-click models is the possibility of abuse by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser.

False

Search engine optimization is ineffective.

1. Pay Per Click 2. Cost per mile impressions 3. Performance based pricing

Which of the following are pricing models (or a set of models) for online advertising?

Tommy buys a pair of shoes on Mysticshoes.com.

Which of the following is an example of business-to-consumer electronic commerce?