Chapter 4 Review Questions

Which of the following products is most likely selectively distributed?

Toyota trucks

____ is the product's ability to satisfy functional needs and symbolic wants.

Utility

Purchase accounts, user status, and marketing factor sensitivity are all types of ____.

behavioristic

Kellogg's sells a wide variety of breakfast foods including frozen waffles, cereals, and cereal bars. Kellogg's is most likely engaged in:

family branding

Due to marketers' use of ____ segmentation, goose-down parkas and wool balaclavas (hats that protect the entire face) are more often sold in New England than in Florida.

geographic

Different brands of gasoline are available to consumers; however, all gasoline is essentially the same. Advertisers for firms such as Chevron and Texaco most likely need to create:

induced differences

ADM Inc. has partnered with the National Corn Growers Association (NCGA) to create a new feed for cattle made out of corn fiber. During the ____ stage of product, advertising costs will be high as ADM tries to establish itself as a market leader and gain a large share of the market before the product enters the growth stage.

introduction

Several new editions of the Bible have recently been published. The Teen Study Bible highlights contemporary issues and offers practical advice to Christian teens. The 1,652 page book sells at Christian bookstores and Web sites for $44.99. The book is advertised in Christian retail catalogs and Web sites. The preceding statements describe the ____ for the Teen Study Bible.

marketing mix

In a recent television show, a police officer tried to interest his co-workers into selling vitamins. He was an independent distributor of a vitamin manufacturer. His job was to recruit other salespeople and encourage them to recruit their friends to sell the vitamins. The police officer was involved in:

network marketing

The Crowley brand represents an image of dairy foods that are trusted, healthy "part of your life, whatever your style." While all dairy products are considered healthy, Crowley enhances its image by giving consumers a variety of choices in products and flavors, valuable information about eating right and staying fit, and by consistently producing the best-tasting, best-quality products in its region. This describes the brand as:

positioned in the market