Chapter 5, 6, and 7 study guide 10/23/2017

The five steps of in supply chain management are

1.) Plan 2.) Source 3.) Make 4.) Deliver 5.) Return

The latest version of HTML is HTML____ which helps accommodate developing for multiple types of devices, (e.g. tablets).

5

An enterprise information system that supports financial accounts and processes including accounts payable, accounts receivable, procurement, cash management, budget planning, assets, general ledger, and related activities is called:

A financial management system

Hospital administrator, Bora wants to create a portal that shows key performance indicators

A mashup

_________ describes the capability of some machines that can mimic human intelligence, displaying characteristics such as learning reasoning, judging, and drawing conclusions from incomplete information.

Artificial Intelligence

Which of the following best exemplifies the strategic level of decision making?

Bora, the hospital administrator is responsible for the hospital's overall financial and operational health.

which of the following exemplifies an e-Commerce activity?

Crystal maze, an online jewelry store, sells precious Jewry through the store's official website

which of the following best describes customer relationship management (CRM)

Customer relationship management (CRM) covers the strategies, processes, and information systems an organization uses to build and maintain relationships with it's current and prospective customers

Which of the following statements about the sources of business intelligence is true?

Data available online can also be sources business intelligence, including websites blogs, email

Which of the following statements about the sources of business intelligence is false?

Data available online including, websites, wiki, downloadable tables are viable sources

Conversion rate, clickthrough rate, and position on page are all associated with which type of web metric?

E-commerce metrics

Core human resources management applications, workforce management applications, talent management applications, service delivery applications, and social software are the main components of:

Human Capital Management (HCM)

which one of the following statements about enterprise resource planning systems is true?

Implementing an ERP is a major challenge, partly because so many applications are relaxed and because so many processes are affected at the same time.

An infomediary focuses on which of the following common web goals for organizations?

Inform or entertain the audience

focuses on which one of the following common goals for organizations?

Inform or entertain the audience

Amazon product screens show sections titled "frequently bought together" and "Customers who bought this item also bought" Which data mining technique did Amazon most likely use when implementing these sections?

Market basket analysis

___________ are gateways that provide that provide access to a variety of relevant information from many different sources on one screen.

Portals

Which of the following statements about web advertising is false?

Search engine marketing, in which relevant text ads are served alongside results for the users query, are the least effective

which of the following about enterprise resource planning is true?

Some ERP's have tightly integrated modules, whereas others synchronize data across modules that are more loosely interrogated using middle ware.

__________________ applications help track and manage employees including recruitment, training, and retirement.

Talent Management

Choice hotels uses data mining software to make sense of the comments section of customer surveys. With the surveys, managers can retrieve graphical displays of problem types expressed in the comments, as well as positive and negative comments sorted by location, time of year, and other variables. In this scenario, what kind of data mining or analysis is Choice Hotels engaged in?

Text Mining

___________ describes the distortions in a supply chain caused by changes in customer demand, resulting in large swings in inventory levels as the other's ripple upstream from the retailer to the distributor and manufacturer. It occurs when visibility is low.

The bullwhip effect

Which of the following statements about analyzing web analytics to achieve success is false?

The e-commerce metrics that summarize data on advertising campaigns are difficult for marketers to use.

which of the following best describes the uses of e-commerce shopping cart software?

The software is used to track and tally a customer's purchase

Bora, the hospital administrator is responsible for the hospital's financial and operational health. She plans budget, sets rates, and hired the medical administrator

The strategic level

Which of the following statements about the human element in business intelligence initiatives is false?

With the help of information systems can use computers to analyze information drawing drawing on our own organizations resources.

Which of the following statements about the human element in business intelligence initiatives is false?

With the help of information systems, humans can use computers to analyze information, drawing on our own organizations structured resources.

Which of the following best describes a mashup?

a more flexible approach to aggregating content from multiple internal and external sources on customization web pages that relies on web 2.0 technologies

Mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speed-to-text translators are designed to improve a website's________.

accessibility

Expert systems and neural networks are both types ______ used to gain business intelligence.

artificial intelligence

Improving customer retention, increasing profitability, growing revenue, and listening to customer sentiments are all goals of______________.

customer relationship management

which of the following best describes crowdsourcing?

describes how tasks can be delegated to large diffuse groups or communities who often volunteer their contributions.

Which of the following best defines business intelligence?

encompasses a vast array of information sources

Human capital Management (HCM) is best defined by which of the following?

encompasses all the activities and information systems related to effectively managing an organization's human capital.

electronic data exchange (EDI), (XML), RFID chips, and GPS all help to ______________.

improve visibility among suppliers and customers

Which of the following best describes uniform resource locator (URL).

is the unique global address for a web page or other resource on the internet.

A technique called _____________ looks for statistical relationships to reveal customer behavior patterns as they purchase multiple items.

market basket analysis

which type of website architecture recognizes that information can be categorized in many ways, and that visitors need multiple paths through the site?

multidimensional website architecture

In order for a mobile phone to pay a bill, the most common approach relies on__________.

near-field communication (NFC)

which of the following best describes electronic data interchange?

refers to an electronic bridge between partner companies in a supply chain that that is used to transmit real-time information about orders, inventories, and other data.

which of the following best defines supply chain management?

strategies that optimize the flow and services from their source, the company, and to the customer

Strategies that optimize the flow of products and services from their source, through the company, and to the customer are referred to as_____________.

supply chain management (SCM)

A financial management system plays what roles in an organization?

supports financial accountants and processes, including accounts payable, accounts receivable, procurement, cash management, budget planning

A graphical user interface that helps people visualize information vital to the users role and the decisions that a user makes is called___________.

the dashboard

Ease of learning, efficiency, memorability, error rates and satisfaction level are all metrics to measure a website's____________.

usability

In order for managers to see metrics that help access overall effectiveness of supply chain processes,_________must be improved.

visibility

In order for managers to see metrics that help access overall effectiveness of supply-chain processes,________ must be improved

visibility

which of the following best describes supply chain visibility?

visibility describes how easily managers can track timely and accurate supply chain metrics.

Which of the following statements about the sources of business intelligence is false?

All sources of business intelligence must be at least semi-structured data.

___________integrates two or more of the applications that support major business processes common to most organizations (especially finance and human resources).

An enterprise resource planning (ERP) system

___________ encompasses all the activities and information systems related effectively managing an organization's human capital.

Human capital Management (HCM)

Which of the following statements about web 2.0 is false?

The growing sources of "big data" also support machine learning, but so far ethical and privacy concerns have held this type of technology back

which of the following about web 2.0 is false?

The growing sources of "big data" also support machine learning, but so far ethical and privacy concerns have held this type of technology back.

which of the following is a true statement about the importance of financial reporting?

reports are the lifeblood of people in finance and accounting, and information systems routinely generate detailed summary reports on all the organization's transactions

which of the following about e-commerce trust and security is true?

the success of e-commerce depends heavily on it's security and the perceptions people have about it's trustworthiness

which of the following is the correct order of components of a URL?

1.) The transmission protocol 2.) The name of the site 3.) The top level domain

Satellite TV provider DIRECTV implemented software to capture the transaction logs and post them to the data warehouse in near real-time. This scenario illustrates the usefulness of which kind of business intelligence source?

An internal Data Source

__________covers the strategies, processes, and information systems an organization uses to build and maintain relationships with it's current and prospective customers.

Customer relationship management

India's Taj Mahal website features special deals, event planning, virtual tours, reward programs, and food preference surveys, along with online reservations. The website illustrates which of the following common web goals for organizations?

Facilitate offline relationships

A technique called ___________ looks for statistical relationships to reveal customer behavior patterns as they purchase multiple items.

Goal-seeking

which of the following best describes programming tool(s) used for media-rich and interactive websites?

JavaScript, AJAX, flash, and programming languages, that interface with back-end databases

Which of the following statements about analyzing web analytics to achieve success is false?

Keyword advertising, in which relevant text ads, appear as sponsored links along with the results of a keyword search

Amazon.com helps browse by department, keyword, sales promotion, within "books" visitors can also browse by categories such as best sellers, textbooks, or sales. Amazon.com is an example of what kind of website information architecture?

Multidimensional website architecture

Consider the following questions: What behavior signal that a customer is about to cancel? Which data mining approach do these questions refer to?

Predictive Analytics

Number of active users, posts per user, photo tags, profile information, purchases, data on friends, group memberships, and product ratings are all associated with which type of web metric?

Social Media Metrics

Monica works the evening shift in the call center, scheduling appointments, referring patients, registering callers for hospital seminars, and routing calls. Monica is a part of which level of decision making?

The operational level

which of the following statements about web 2.0 is false?

The original IP system was so inattentive that it's still holding up under the massive influx of new addresses.