chapter 5

When were Millennials born?

Between 1981 and 1996

There is increasing concern that Blank______ will be depleted through actions such as deforestation. Multiple choice question. company capabilities competitors the physical environment corporate partners

the physical environment

The International Fairtrade Certification Mark is granted to products that do which of the following? (Choose every correct answer.) Multiple select question. Reduce packaging waste Promote sustainable farming Improve environmental standards for producers Attribute less than 30 percent of their calories to fat

Promote sustainable farming, Improve environmental standards for producers

What is the average yearly income for young adults with a bachelor's degree in the United States? Multiple choice question. $24,700 $34,700 $54,700 $74,700

$54,700

To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as through Blank______. Multiple choice question. growth options AIDA SWOT analysis portfolio analysis

SWOT analysis

A smartphone manufacturer collaborates with a company that makes lithium-ion batteries to ensure that their phones have the longest possible battery life. The battery maker is considered the smartphone company's Blank______ partner. Multiple choice question. competitive corporate profitable co-branding

coperate

A smartphone manufacturer collaborates with a company that makes lithium-ion batteries to ensure that their phones have the longest possible battery life. The battery maker is considered the smartphone company's Blank______ partner. Multiple choice question. corporate profitable co-branding competitive

corporate

If a car company collaborated with a sheet metal supplier, the car company would be the supplier's Blank______. Multiple choice question. corporate partner target market competitor political force

corporate partner

A company must be able to evaluate an attractive opportunity in relation to its Blank______ competencies. Multiple choice question. past desired existing competitors'

existing

What are some components of a country's culture? (Choose every correct answer.) Multiple select question. Language differences Pricing criteria Food preferences Economic factors such as GDP per capita

food preferences, language differences

Which of the following is the generational cohort that consists of people born between 1965 and 1980? Multiple choice question. Tweens Generation X Generation Y Baby Boomers

gen X

Members of ___ Generation have never known a time without the Internet and electronic gadgets.

gen z

Consumer desires for environmentally friendly products and services has led to Blank______ marketing. Multiple choice question. green wellness profit-based gender-specific

green

When companies ensure that all packaging has certain symbols, such as the recycle symbol or symbols showing support for wind energy, this is a strategic effort by the company to show that they practice Blank______. Multiple choice question. banner advertising green marketing social media direct marketing

green marketing

Which income groups' purchasing power is growing relative to other income groups? Multiple choice question. Impoverished groups Low-income groups Highest-income groups Middle-income groups

highest income groups

A national fast-food chain that meets local demand by offering one type of food in one part of the country and an entirely different menu item in another part of the country is an example of catering to Blank______ culture. Multiple choice question. transnational regional cohort demographic

regional

Roughly 80% of population growth over the next two decades in the United States is projected to come from a combination of which of the following groups? (Choose every correct answer.) Multiple select question. Asians Caucasians Latinx African Americans

Asians Latinx African Americans

Which generational cohort was born between 1946 and 1964? Multiple choice question. Digital Natives Baby Boomers Generation Y Generation X

Baby boomers

Which of these is NOT a macroenvironmental factor that directly influences a firm? Multiple choice question. Competition Technology Demographics Culture

Competition

What are some characteristics of Generation X? (Choose every correct answer.) Multiple select question. Considered latchkey children Collect Social Security Represent 70 million Americans Born between 1965 and 1980

Considered latchkey children, Born between 1965 and 1980

____ is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

Culture

From a marketing perspective, focusing on mobile devices accomplishes what? Multiple choice question. It gives the consumer control over the manufacturing process. It makes it more likely that a consumer will spend more at a retailer. It eliminates the need for traditional advertising campaigns. It forces consumers to buy online instead of walking into a store.

It makes it more likely that a consumer will spend more at a retailer.

Which of the following demographic factors help predict consumer buying patterns? (Check all that apply.) Multiple select question. Technology usage Hobbies Social behavior Education attained Income earned

Education attained Income earned

Which of the following is the generational cohort that consists of people born between 1965 and 1980?

Gen X

Which is the largest generational cohort since the Baby Boomers? Multiple choice question. Gen Z Gen Q Gen Y Gen X

Gen Y

What are Digital Natives also called? Multiple choice question. Generation Z Baby Boomers Generation X Generation Y

Gen Z

What is the name for a group of individuals who are of the same generation? Multiple choice question. Digital Natives Regional culture Generational cohort Baby Boomers

Generational cohort

Which income groups' purchasing power is growing relative to other income groups? Multiple choice question. Low-income groups Middle-income groups Impoverished groups Highest-income groups

Highest-income groups

What are possible reasons for the increase in wealthy families? (Choose every correct answer.) Multiple select question. Increase in dual-income households Decrease in income polarization Aging of the general population Increase in the number of single-parent households

Increase in dual-income households Aging of the general population

Which group's U.S. population is expected to reach more than 72 million by 2030? Multiple choice question. No single group Latinx Asians African Americans

Latinx

Which word best describes the social, political, economic, and technological factors with which marketers interact? Multiple choice question. Immediate environment Macroenvironment Competition Microeconomy

Macroenvironment

Which cohort came of age during the Great Recession and as a result are getting married, purchasing their first homes, and having children later than earlier generations? Multiple choice question. Seniors Tweens Millennials Baby Boomers Gen X

Millennials

Which factor should marketers keep in mind about gender when promoting goods and services? Multiple choice question. Gender roles must always be clear and distinct. The status and earning power of women have increased in recent decades. Gender roles remain very distinct, particularly in certain regions of the United States. Gender neutrality is irrelevant to marketing concerns.

The status and earning power of women have increased in recent decades.

When developing marketing plans, what should a firm consider about their competition? Multiple choice question. The amount of time they have been in business Their confidential new product plans Their likely reaction Their growth trajectory

Their likely reaction

What must marketers understand about their competition? (Choose every correct answer.) Multiple select question. Their weaknesses Their likely response to marketing activities Their human resource policies Their strengths Their political affiliations

Their likely response to marketing activities & their strengths and weaknesses.

Which of the following are reasons marketers are increasingly embracing gender neutrality? (Check all that apply.) Multiple select question. Wealthy female consumers always find gender-specific marketing offensive. There are shifts in status, attitudes, and behaviors that affect the way many firms need to design and promote their products and services. Gender roles are no longer as distinct as they once were. Most people in the Western world do not identify with any gender.

There are shifts in status, attitudes, and behaviors that affect the way many firms need to design and promote their products and services. Gender roles are no longer as distinct as they once were.

Which of the following are true of Baby Boomers? (Check all that apply.) Multiple select question. They are the first generation of latchkey children. They will be the largest population of 50-plus consumers the United States has ever seen. They have never known a time without electronic gadgets. They are born between 1946 and 1964.

They will be the largest population of 50-plus consumers the United States has ever seen, They are born between 1946 and 1964.

Which of the following are considered aspects of the physical environment? (Choose every correct answer.) Multiple select question. Living organisms Competitors Water Land

Water, land, & living organisms

The most important immediate environmental factors that impact consumers are the Blank______. Multiple choice question. competitors, cohorts, and corporate partners company capabilities, cohorts, and corporate partners company capabilities, competitors, and corporate partners competitors, vendors, and suppliers

company capabilities, competitors, and corporate partners

Which of the following are factors that affect consumers' immediate environment? (Check all that apply.) Multiple select question. Corporate partners Company capabilities Country culture Competitors

company, competitors, and corporate partners

At the center of all analyses of the marketing environment are _____ and their specific behaviors and attitudes.

consumer

In all marketing efforts, the Blank______ is at the center. Multiple choice question. broker seller dealer consumer

consumer

is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.

culture

______ are characteristics of human populations such as gender and race.

demographic

Data that indicates the characteristics of human populations and segments is collectively known as Blank______. Multiple choice question. economics macroenvironment demographics country culture

demographics

A food ____ refers to an area or neighborhood where there is limited or no access to healthy, affordable fresh food options.

dessert

Which of the following are components of culture? (Choose every correct answer.) Multiple select question. Customs Morals Beliefs Economics

morals, beliefs, customs

A company may choose to launch the same advertising campaign globally. This particular campaign may be launched with identical pictures and messages but in different languages. Advertisers might try to bridge the cultural gap by appealing to Blank______ across countries. Multiple choice question. the same work environment less well-educated consumers the same target market price-sensitive consumers

the same target market