Chapter 5 Learning Objectives Checkup

Which of the following defines the connotative meaning of the word Flag?

A flag is a symbol of everything that a nation stands for

The ___ voice usually makes sentences shorter, more direct, and livelier.

Active

If you have developed a reputation for missing deadlines on projects you manage, which of the following statements would do the best job of helping to rebuild your credibility? (You have previously committed to a project completion date of April 1.)

After analyzing past projects, I now realize that a failure to clarify project objectives up front created significant delays down the line. In order to meet the April 1 deadline, I will make sure to clarify the objective as soon as the team assembles.

How is your audience likely to respond to a message that doesn't seem to be about their concerns or that is written in language they don't understand?

All of the above (They will ignore the message, If they read the message they will be less inclined to respond in a positive way, They will assume the writer doesn't respect them enough to adapt the message)

What is a good rule of thumb for the length of subject lines and headlines intended for mobile readers?

Around 25 characters

Where is the most emphatic place to put a dependent clause?

At the end of a sentence

To explain the reasons something happened, which of these paragraph designs should you use?

Cause-effect

Paragraphs organized by comparison and contrast point out the _____ or _____ between two or more items

Differences, Similarities

If you're not sure about a meaning of a word you'd like to use...

Either verify the meaning of the word...

To develop a paragraph by illustration, give your audience enough _____ to help them grasp the main idea.

Examples

The _____ _____ style recommended for mobile messages means you reveal the most important information briefly...

Inverted Pyramid

Which of the following is a concrete word?

Mouse

When developing a paragraph, keep in mind

That your choice of technique should take into account...

Credibility is a measure of

The audience's perception of your believability

Using jargon is

Often a good idea when discussing complex subjects...

What is meant by using a linear organization to craft messages for mobile devices?

Organizing all the information ...

If you want to avoid attributing blame or otherwise calling attention to a specific person, the _______ voice is a more diplomatic approach.

Passive

Why should you take the time to adapt your messages to your audience?

People are more inclined to read and respond to messages that they believe apply to them and their concerns.

Devoting a lot of words to a particular idea shows your audience that

The idea is important

A good way to achieve a businesslike tone in your messages is to

Use a conversational style that is not intimate or chatty

Plain English is

a way of writing and arranging content to make it more readily understandable