Chapter 5 Questions
Which of these customers is experiencing dissonance? a. Korab refuses to shop at the local card shop because he thinks they charge higher prices. b. Jenny decided to bring home both pairs of shoes and decide which ones went better with her outfit. c. When Sara arrived home and tried on the dress, she wasn't sure it was right for the wedding she was going to. d. Marcus decided to return the toaster because when he plugged it in, the toaster didn't work.
When Sara arrived home and tried on the dress, she wasn't sure it was right for the wedding she was going to.
Buyers often have second thoughts and wonder if they made the right choice. The technical term for this is _____.
dissonance
Jon wants to buy a new vacuum cleaner. He has talked to his sister about which model she uses and has gone online to compare different brands. He visited his local home center to test different vacuums before deciding which one he would purchase. Jon is using _____ problem solving as he makes this purchase. a. routinized b. limited c. primary d. extensive
extensive
Kara needs more toothpaste and knows she can buy some at the grocery store, the discount store, or the health and beauty store. Which stage of consumer problem solving is Kara using? a. Identify alternatives b. Information search c. Set criteria d. Evaluate alternatives
identify alternatives
Andrea moved to a new apartment in the city and chose a nearby nail salon for a manicure. She ended up disappointed with the quality of the manicure and disliked the salon's ambiance, so she decided never to go to that salon again. What led to Andrea's decision? a. The adoption process b. Post-purchase regret c. A low-involvement purchase response d. Purchase trial
post-purchase regret
At a garage sale, Roland bought a pair of used sneakers that he thought he could wear while fishing. The next day he bought another pair of running shoes at a local Runner's World store. These examples show how a(n) _______ influences buying behavior. a. purchase situation b. learned behavior c. opinion leader d. reference group
purchase situation
The consumer decision process starts with ______.
recognizing an unmet need
Consumers make different purchase decisions when they are in a hurry. This is an example of _____ influencing a purchase situation. a. knowledge b. time c. money d. learning
time
What are the four basic problem-solving steps a consumer may go through to satisfy a need?
1. Identify alternatives 2. Evaluate alternatives 3. Set criteria 4. Information search
The correct order and steps in the consumer decision process are _____. Multiple choice question.
1. Need awareness 2. Problem solving 3. Purchase decision 4. Experience after purchase
Ethnic groups in the United States are experiencing which of the following?
1. growth in buying power 2. growth in population
Which of the following are examples of how the purchase situation influences buying? a. Wanda buys breakfast every morning. b. Anne has only a few minutes between classes to buy lunch. c. terry bids on a painting at a charity auction. d. Bob buys a Mother's Day gift.
Anne has only a few minutes between classes to buy lunch. Terry bids on a painting at a charity auction. Bob buys a Mother's Day gift.
