chapter 6
Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?
.org
Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?
.uk
Which of the following is an example of a consumer-to-consumer (C2C) e-marketplace?
A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.
Which of the following is an example of typosquatting?
A person registers the domain name "currentaffairs.net" to take advantage of the huge popularity of the e-newspaper currentaffairs.org to divert traffic to his webpage and make money by selling advertising space
Which of the following websites uses a sequential architecture?
A website that provides online counseling requires a visitor to enter certain information on the home page, which would then lead him to the subsequent page, until he is matched with a suitable counselor
________ is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.
AJAX
Which of the following demonstrates a downside of crowdsourcing?
An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.
Which of the following web browsers is the dominant browser for Macintosh computers?
Apple Safari
_______ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style.
Cascading style sheets
________ is a metric used to assess the impact of an online ad.
Click-through rate
______ is the hierarchical naming system that maps a more memorable URL to the actual IP address.
Domain name system
Which of the following is an example of crowdsourcing?
Electrogadgets.com, a site that provides information on a range of electronic gadgets, encourages members to publish their reviews and user guides
________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.
Hierarchical website architecture
Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS) because ________.
IP addresses are numerical and cannot be easily remembered by users
Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)?
It is a nonprofit organization.
Which of the following is a drawback of the hierarchical website architecture?
It is difficult to locate information that does not easily fit into, or that spans across, categories.
Which of the following is true of the web browser Safari?
It is the dominant browser for Macintosh computers
A group of musicians buy a URL, Musik4Change.org for their website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?
It remains the same
Which of the following is true of the web browser Chrome?
It was developed using the open source model
Which of the following is true of the web browser Internet Explorer?
It was initially bundled with the OS of Microsoft to gain an early lead in the "browser wars."
Which of the following is true of HTML 5?
It will reduce problems for web developers struggling to support different browsers running on different devices.
______ is a language used to add interactivity to web pages.
Javascript
______ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.
Multidimensional website architecture
Which of the following is true about assistive technologies?
Offering tutorials to help organizations improve their sites and understand how design techniques can radically alter a site's accessibility
Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)?
Registered domain name
_______ is a website structure that guides visitors step by step through a transaction, survey, or learning module.
Sequential architecture
________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.
TRUSTe
The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?
The website should allow prospective students to access virtual tours of the campus
Which of the following is true about third-party cookies?
They are not tied just to the site a person is visiting
Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website when compared to Walmart?
Unlike Walmart, Amazon.com did not operate out of physical retail locations
________ refers to how easily people with disabilities can approach and use web resources
Web accessibility
Which of the following statements is true of content management systems?
Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world.
The ________ is an international body that establishes and publishes standards for programming languages used to create software for the web
World Wide Web Consortium (W3C)
Which of the following is an example of a consumer-to-business (C2B) e-marketplace?
a blog featuring a link to a product sold by an e-commerce firm, added by the blogger, who gets paid by the firm when a visitor to the blog clicks on the link and buys the product
Which of the following websites would have the highest web accessibility?
a website in which text and images are large and/or enlargeable, to make it easier for users with poor sight to read and understand the content
Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.
assistive technologies
Which of the following would be the most effective option for a user interface design?
avoiding the addition of unnecessary links or options especially when the user is engaged in a sequential task
Software developers must test their code in one browser after another because ________.
browser developers add special features and proprietary tags that work only with their own browser
A ________ relationship is a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another.
business-to-business (B2B)
BusinessUSA.com allows small-scale producers to post information about their products on the site where prospective buyers compare prices and features of competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?
business-to-consumer (B2C)
A(n) ________ is a large group of software products that helps manage digital content in collaborative environments
content management system
A ________ is a small text file left on a website visitor's hard drive that is used to personalize the
cookie
Which of the following factors would improve the web accessibility of a site?
creating text-only alternative versions for devices such as PDA
Delegating tasks to large diffuse groups or communities who often volunteer their contributions is called ________.
crowdsourcing
When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.
cybersquatting
The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called
e-commerce
A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.
e-marketplace
Which of the following elements of website usability measures the extent to which a user can accomplish simple tasks on the first visit to the website?
ease of learning
The website of an organization that has the main web goal of selling products and services must include ________.
easy shipping solutions
Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures?
efficiency
Which of the following elements of website usability refers to the mistakes made by users when they attempt to accomplish a task and how easy it is to recover from those mistakes?
error rate
The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of ________.
facilitating offline relationships
Which of the following is used by web developers to add rich media interactivity to websites?
flash
A newly opened law firm in Kirkland decides to create a small website that provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for its website?
flat website architecture
The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.
https://
The original language used to create web pages is called ________.
hypertext markup language
Which of the following is a transmission protocol which specifies that the resource is a web page containing code the web browser can interpret and display?
hypertext transfer protocol
Which of the following will NOT improve the web accessibility of a site?
implementing forms that require a mouse click
The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.
inappropriate product placement
The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________
influence the audience
A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.
infomediary
Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________.
infomediary
The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased premium access can read book extracts from recently published books. What is the primary web goal of this organization?
inform or entertain the audience
Which of the following would be the least effective option for a user interface design?
letting users know in an indirect way when something on the website changes, or the user has completed an action
Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.
machine learning
Which of the following would improve a website's accessibility?
making bold headings, short paragraphs, and orderly paragraph arrangements
Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to a website after a period of time?
memorability
Which of the following is a function of the Web Accessibility Initiative (WAI)?
offering tutorials and tips to help organizations improve their sites
A ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.
payment gateway
After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?
providing free access to quality content and selling advertising space on the website
Which of the following factors is taken into account by search engines while determining the relevance of a website?
quality of external links to the site from other websites
______ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.
search engine optimization
Which of the following is a function of the Internet Corporation for Assigned Names and Numbers (ICANN)?
settling disputes over domain names
Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________.
spiders
A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance
tag cloud
The click-through rate (CTR) is computed as _______
the number of visitors who click on the ad divided by the number of impressions
Which of the following is a measure of the satisfaction level of website usability?
the ratings of individual experiences on the website by the users ranging from pleasant to frustrating
The last string of letters in the name of a website indicates ________.
the type of organization or country code
A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?
third-party cookies
The last string of letters in a URL that indicates the type of organization or country code is called the ________.
top-level domain
Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing, and displaying negative information about the actual company on the replica site is called ________.
typosquatting
The unique global address for a web page or other resource on the Internet is called the ________.
uniform resource locator (URL)
____ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk
usability
Which of the following would NOT improve a website's accessibility?
using fixed text sizes
A ________ is a software application that retrieves, interprets, and displays web resources
web browsers
