Chapter 6

We seek to provide a 14% or greater annualized return of investment for our shareholders.

Strategic Plans

To overcome the barrier to success implied by the goal above, what should Enrique do?

Understand the purpose of goals

The table below lists several steps involved in tactical planning. For each step listed, indicate whether it is associated with the development or the execution of tactical plans. Executing

- Monitor activities - Assess outcomes

You've decided to give the department with the most participation in the United Way campaign a pizza party. When you ask your supervisor for the funding for the pizza, what reason do you give to support your decision?

1. Mission Level 2. Strategic Level 3. Tactical Level 4. Operational Level

There are several steps in the planning process. Review the variations shown in the table below.

1. Understand the environment. 2. Establish the organization's mission. 3. Set strategic goals. 4. Design strategic plans. 5. Set tactical goals. 6. Design tactical plans. 7. Set operational goals. 8. Design operational plans.

We will develop advertising campaigns to promote our community focus.

Tactical

In the planning process, what is the role of strategic goals and plans?

Sets company direction

Contingency plans specify plans to use when the company is faced with

unforeseen circumstances

Contingency Plans aren't needed

when things go expected

To overcome the barrier to success implied by the goal above, what should Enrique do?

Communicate why the goal is appropriate

Tactical goals link a company's strategy with its operations. Given what you know about Twitter's planning process from the reading, which one of Twitter's goals listed is a tactical goal?

Expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look-a-like audiences

A company's strategic goals specify a direction for accomplishing the company's mission. Which one of Twitter's goals listed is a strategic goal?

Grow annual revenues by 18% or more to a range of $1,365-1,375 million

Enrique wants every member of his team to commit to learning one new skill each quarter. Enrique will thank everyone for their commitment to the team with a quarterly luncheon. Which major barrier to goal setting is most likely to affect whether the members of his team achieve this goal?

Improper Reward System

Enrique wants to set a goal for his team to generate 50% more in revenues than it did last quarter. Which major barrier to goal setting is most relevant for him to consider given what you know about his team?

Inappropriate goals

For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set?

Launch #Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own #twitternovela story with Vines

The table below lists the different types of goals that are set at different levels in the organization. Indicate the level of each type of goal, with level 1 being the highest and level 4 being the lowest.

Level 1 : Strategic Level 2 : Tactical Level 3 : Operational

The table lists several goals that might be set by a restaurant chain. Indicate the level of management that would be responsible for setting each goal. Given your knowledge of organizational plans, which type of plan is described in column C?

Operational

We will install new refrigeration units to maintain the freshness of our ingredients.

Operational

We seek to improve efficiency by implementing a new computerized payment system.

Operational Plans

Enrique knows that he will need to have documentation in order to measure results. Therefore, he plans to require all team members to log their time at work in 15-minute increments. Because this is a new procedure, you want to help Enrique anticipate possible concerns. Which major barrier to goal setting is most relevant for him to consider given what you know about this plan?

Resistance to change

Enrique wants to encourage his team members to accomplish the goal of learning a new skill each quarter. What should Enrique do?

Reward those who accomplish the goal

For each of the following examples, identify whether it reflects a single-use plan or a standing plan. An annual budget A rule that prohibits the use of company computers for personal communications A plan to reorganize all of the jobs in an office Procedures for responding to customer complaints

Single-Use Plan

You are developing a plan for your department to use when replenishing supplies needed to accomplish ongoing activities. What type of plan should you create?

Standing Operating Procedure

Mission

Statement of an organization's fundamental purpose

We seek to partner with farms located in the regions in which we are located.

Strategic

Given what you know about Twitter's plans, which one of Twitter's goals listed is a strategic goal?

Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement

The table below lists several steps involved in tactical planning. For each step listed, indicate whether it is associated with the development or the execution of tactical plans. Developing

- Understand strategic plans - Specify the resources available - Determine human resource needs

We seek to expand by opening 150 new restaurant locations in the next 10 years.

Tactical Plans

In your role as project leader for the organization's involvement in the annual United Way campaign, you have planned a party to mark the end of the fundraising initiative. What must you do to ensure the party is implemented successfully?

Be sure the people involved get the information they need when they need it.

The table lists several goals that might be set by a restaurant chain. Indicate the level of management that would be responsible for setting each goal. Given your knowledge of organizational plans, which type of plan is described in column B?

Tactical

What factors can help to ensure a successful execution of a tactical plan? Check all that apply.

The manager must monitor ongoing activities derived from the plan to be sure the results are as expected. The manager needs to evaluate every possible course of action in light of the goal. Each decision maker must have the information and resources necessary for getting the job done.

Using your knowledge of contingency plans, complete the sentence. Contingency planning

is difficult for the very reason we need contingency plans; that is, forecasting the future is impossible.

An operational plan provides a detailed road map of the steps necessary to achieve operational goals (sometimes referred to as objectives). Although there are many specific types of operational plans, they can be broadly characterized as either single-use plans or standing plans. A rule or procedure is an example of a ______, while a project plan is an example of a ________.

Standing Plan Single-Use Plan