Chapter 6 APS

attitude

a frame of mind in favor of or opposed to a person policy belief or institution

demographic audience analysis

audience analysis that focuses on demographic factors such as age gender religion sexual orientation group membership and racial ethnic and culture background

stereotyping

creating an oversimplified image of a particular group of people usually by assuming that all members of the group are alike

situational audience analysis

focuses on situational factors such as size physical setting disposition towards topic speaker and occasion

audience centeredness

keeping the audience foremost in mind at every step of the speech prep and presentatino

open ended questions

questions that allow respondents to answer however they want

fixed alternative questions

questions that offer a fixed choice between two or more alternatives

scale questions

questions that require responses at fixed intervals along a scale of answers

egocentrism

the tendency of people to be concerned above a;; wot their own values and beliefs and well being