Chapter 6 Quiz: Analyzing the Audience

When gauging your audience's disposition toward the speech topic, you should take into account their A. interest in the topic. B. knowledge about the topic. C. attitude toward the topic. D. All answers are correct.

All answers are correct.

Adapting your message to the needs of a particular audience means that you must inevitably compromise your beliefs.

False

One key to successful speaking is determining which audiences are worthy of your best efforts to communicate your ideas.

False

Taking account of your listeners' racial, ethnic, or cultural background is an important factor in situational audience analysis.

False

As a general rule, the larger your audience is, the more formal your speech presentation should be.

True

Audience-centeredness involves keeping your audience foremost in mind A. when you deliver your speech. B. when you organize and outline your speech. C. when you choose a topic for your speech. D. at every step of speech preparation and presentation.

at every step of speech preparation and presentation.

Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. The most important factor Baldwin should consider when analyzing her audience is probably its A. age. B. gender. C. attitude toward the topic. D. religion.

attitude toward the topic.

According to your textbook, the tendency of people to be concerned above all with their own values, beliefs, and well-being is called A. egocentrism. B. audience-centeredness. C. individualism. D. pragmatism.

egocentrism

"Do you think gun control is a workable solution to the problem of violence in U.S. schools?" is an example of a(n) ____________ question. A. inclusive B. fixed-alternative C. demographic D. open-ended

fixed-alternative

The primary purpose of speechmaking is to A. display your knowledge about a topic. B. gain a desired response from listeners. C. enhance the audience's self-concept. D. promote your ethical standards.

gain a desired response from listeners.

Questions that require responses at fixed intervals along a scale of answers are called ____________ questions. A. inclusive scale B. open-ended C. fixed-alternative

inclusive scale

Dr. Kristin Lutz is preparing an informative talk about the genetic relationship between twins for a group of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its A. knowledge of the topic. B. disposition toward the speaker. C. cultural background. D. size.

knowledge of the topic.

According to your textbook, which of the following is a factor in situational audience analysis? A. the size of the audience B. the religion of the audience C. the gender of the audience D. the age of the audience

the size of the audience