Chapter 7
Benefits of E-commerce
1) Benefits to Organizations 2) Benefits to Customers 3) Benefits to Society Are known as
Issues in E-Tailing
1) Channel conflict 2) Multi-channeling 3) Order fulfillment Are known as
Major E-Commerce Mechanisms
1) Electronic catalogs 2) Electronic auctions 3) E-storefronts 4) E-malls, and 5) E-marketplaces Are known as
E-Commerce Business Models
1) Viral marketing 2) Group purchasing 3) Online auctions 4) Bartering Online 5) Product customization 6) Deep discounters 7) Membership 8) Online direct marketing 9) Electronic tendering system 10) Name-your-own-price 11) Find-the-best-price 12) Affiliate marketing Are known as
Electronic Business (e-business)
A broader definition of electronic commerce, including buying and selling of goods and services, and servicing customers, collaborating with business partners, conducting e-learning, and conducting electronic transactions within an organization.
Benefits to customers
Access a vast number of products and services around the clock. 24/7.
Business-to-employee (B2E)
An organization using electronic commerce internally to provide information and services to its employees.
Reverse auctions
Auctions in which one buyer, usually an organization, seeks to buy a product or a service, and suppliers submit bids; the lowest bidder wins.
Forward auctions
Auctions that sellers use as a selling channel to many potential buyers; the highest bidder wins the items.
Electronic Payment Mechanisms
Computer-based systems that allow customers to pay for goods and services electronically, rather than writing a check or using cash.
Horizontal Exchanges
Connect buyers and sellers across many industries.
Vertical Exchanges
Connect buyers and sellers in a given industry.
Benefits to Society
Ease availability of delivery.
Mobile commerce (m-commerce)
Electronic commerce conducted in a wireless environment.
Consumer-to-consumer (C2C)
Electronic commerce in which both the buyer and the seller are individuals (not businesses).
Business-to-business (B2B)
Electronic commerce in which both the sellers and the buyers are business organizations.
Degree of digitization
Is the extent to which the commerce has been transformed from physical to digital.
Benefits to organizations
Makes national and international markets more accessible, lowering costs of processing, distribution and retrieving information.
Functional Exchanges
Needed services such as temporary help or extra office space are traded on an "as-needed" basis.
Virtual (or pure play) organizations
Organizations in which the product, the process, and the delivery agent are all digital.
Brick-and-mortar organizations
Organizations in which the product, the process, and the delivery agent are all physical.
Clicks-and-mortar organizations
Organizations that do business in both the physical and digital dimensions.
Business model
The method by which a company generates revenue to sustain itself.
Electronic Commerce (e-commerce)
The process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet.
E-government (G2C and G2B)
The use of electronic commerce to deliver information and public services to citizens, business partners, and suppliers of government entities, and those working in the public sector.
Types of E-Commerce
1) Business-to-Consumer (B2C) 2) Business-to-Business (B2B) 3) Consumer-to-Consumer (C2C) 4) Business-to-Employee (B2E) 5) E-Government 6) Mobile Commerce (m-commerce) Are known as
Online Services Industry
1) Disintermediation 2) Cyberbanking 3) Online Securities Trading 4) The Online Job Market 5) Travel Services 6) Online Advertising 7) Advertising Methods Are known as
Electronic Payments
1) Electronic Checks (e-checks) 2) Electronic Cards 3) Purchasing Cards 4) Electronic Cash 5) Person-to-Person Payments Are known as
Legal Issues Specific to E-Commerce
1) Fraud on the Internet 2) Domain Names 3) Cybersquatting 4) Domain Tasting 5) Taxes and Other Fees 6) Copyright Are known as
Non-technological Limitations
1) Insecure perception 2) Unresoled legal issues Are known as
Technological Limitations
1) Lack of universally accepted security standards 2) Insufficient telecommunications bandwidth 3) Expensive accessibility Are known as
Online Advertising Methods
1) Pop-up ad 2) Pop-under ad 3) Banners 4) Permission Marketing 5) Viral Marketing Are known as
Limitations of E-Commerce
1) Technological Limitations 2) Non-technological Limitations Are known as
Electronic Exchanges
1) Vertical Exchanges 2) Horizontal Exchanges 3) Functional Exchanges
Auction
A competitive process in which either a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers, and prices are determined dynamically by competitive bidding.
Electronic Marketplace
A virtual market space on the Web where many buyers and many sellers conduct electronic business activities.
Business-to-consumer (B2C)
Electronic commerce in which the sellers are organizations and the buyers are individuals; also known as e-tailing.