Chapter 7 - Chapter 7 Test Bank
Business Intelligence
A credit card provider uses a software to determine the likelihood of customers defaulting on their payments. The software assigns a credit score based on each customer's past transaction records. This software is an example of a ________ system. a) Business Intelligence b) Project Management c) Budgeting d) Accounting
True
A data warehouse is specially designed to sort and retrieve large volumes of data. True or False
True
Business Intelligence is a process of acquiring, analyzing, and publishing data with an objective of discovering or revealing patterns in data. True or False
True
Expert systems are computerized programs that imitate the processes of experts in solving difficult problems. True or False
Neural networks
Rather than containing a set of IF-THEN rules, more sophisticated Expert Systems use____, which mimic the way a human brain learns. a) neural networks b) what-if analysis c) sensitivity analysis d) regression analysis
True
The business analytics is the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. True or False
True
The data mining process can predict the likelihood of various outcomes of a particular event. True or False
True
The decision making process is one of the most frequently occurring processes in an organization. True or False
Dashboard
The popular name of an interface for business intelligence tools is ______. a) whiteboard b) command line interface c) dashboard d) menu based user interface
False
The primary objective of a publishing process is to predict patterns and relationships in data. True or False
True
Goal seeking analysis could answer the questions "In order to increase gross profit to $1 million, how many customers are required to purchase our new product?" True or False
Unstructured problem
A(n) ____ is one for which there is no algorithm to follow to reach an optimal solution. a) structured report b) structured plan c) unstructured discussion d) unstructured problem
True
Artificial intelligence (AI) focuses on methods and technologies to emulate how humans learn and solve problems. True or False
False
Determining which stock will yield the highest return by the end of next year is an example of a structured problem. True or False
True
For Business Intelligence applications, a few missing data is better than no data at all. True or False
True
Market basket analysis is a data mining application that understands what products or services are commonly purchased together. True or False
True
One objective of data mining is clustering, the finding of groups of related facts not previously known. True or False
They help identify patterns in a large volume of data.
Which of the following statements is true about business intelligence systems? a) they help identify patterns in a large volume of data. b) they are expensive to acquire because of the rising cost of data storage. c) their usage is restricted by law. d) users can easily use it to uncover patterns without training.