chapter 8 microecon test

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what quantity to produce

In a free market economy, firms operating in a perfectly competitive industry are said to have only one major choice to make. Which of the following correctly sets out that choice?

short run, losses are small

In the ___, if profits are not possible, the perfectly competitive firm will seek out the quantity of output where

are two stark realities any business firm must recognize

The fact that a consumer is not required to buy the goods that a given firm produces, but may choose to buy from other firms instead ___

price taker

The term _____ refers to a firm operating in a perfectly competitive market that must take the prevailing market price for its product

marginal revenue

____ refers to the additional revenue gained from selling one more unit

hypothetical extreme

a perfectly competitive industry is a ___

accounting profit, excluding opportunity cost

an ___ is calculated by subtracting the firm's costs from its total revenue, ___

including its opportunity costs

economic profit can be derived from calculating total revenues minus all of the firm's costs, ___

perfect competition

firms operating in a market situation that creates ___, sell their product in a market with other firms who produce identical or extremely similar products.

if they set their own price in the short run, but in the long run, the market sets the price.

idaho farmers can sell as large a quantity of their potato crop as they wish, __

shutdown point

if a firm's do not cover its average costs, then that firm has reached its ___

quantity produced; both total revenue and total costs, measured in dollars

if a graph is used to compare total revenue and total cost of a perfectly competitive firm, then the horizontal axis of the graph will represent the ___ and the vertical axis will represent ___.

pressure from competing firms will force acceptance of the prevailing market price

if a perfectly competitive firm is a price taker, then ___

price of competing products

if the quality differences of similar products are mostly imperceptible to the average consumer's eyes, which of the following will most likely play a major role in influencing the decisions of purchasers?

long run, reducing production or shutting down

in the ___, the perfectly competitive firm will react to losses by ___

long run, increasing its production

in the ___, the perfectly competitive firm will react to profits by ______

short run, the quantity of output where profits are highest

in the ___, the perfectly competitive firm will seek out ___

could likely result in a notable loss of sales to competitors

it is said that in a perfectly competitive market, raising the price of a firm's product from the prevailing market price of $179.00 to $199.00 ___

TR is exactly equal to TC, so profits equal zero.

refer to the diagram above. At point marked e,

total costs exceed total revenues

refer to the diagram above. in this instance, at the range of output represented at point b

profits will be maximized

refer to the diagram above. in this instance, at the range of output represented at point c.

marginal costs

under perfect competition, any profit-maximizing producer faces a market price equal to its ___

high degree of similarity to competitor's products

why are some producers forced to sell their products at the prevailing market price?

to produce the highest profitable quantity of output at the lowest possible marginal cost

why would a profit-seeking firm need to tailor its decisions about the quantity of labor inputs that it purchases?


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